| Titulo | The Most Metal Scratch-Off |
| Titulo (língua original) | Heavy Metal |
| Brief | Black Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game. |
| Agência | McCann New York |
| Campanha | Black Titanium |
| Anunciante | New York Lottery |
| Marca | Black Titanium |
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| Posted | Novembro 2019 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Branded Content |
| Chief Creative Officer | E..c S...er Somente assinantes |
| Chief Creative Officer | S..n B...n Somente assinantes |
| Chief Creative Officer | ..m M...hy Somente assinantes |
| Executive Creative Director, EVP | ..t B...er Somente assinantes |
| VP Group Creative Director | J...n A....ck Somente assinantes |
| VP Group Creative Director | Do....ck Ba....lo Somente assinantes |
| Director criativo | E...y S...s Somente assinantes |
| Director criativo | T...r G....ka Somente assinantes |
| Jr. Art Director | H...ey La....ce Somente assinantes |
| Jr. Copywriter | J..k Mc....ra Somente assinantes |
| Chief Production Officer | N...y A...am Somente assinantes |
| VP / Executive Producer | C...ce B....tt Somente assinantes |
| SVP Executive Integrated Music Producer | E..c D...d J....on Somente assinantes |
| Music Producer | ..n G...s Somente assinantes |
| Music Business Manager | J...e ..u Somente assinantes |
| Business Manager | N....ie He.....ez Somente assinantes |
| EVP Executive Account Director | S..t B..k Somente assinantes |
| VP Account Director | Ca....ne F...er Somente assinantes |
| Supervisor de conta | M...y V....er Somente assinantes |
| Executivo de contas | E...ry G...in Somente assinantes |
| Executivo de contas | C....yn M...in Somente assinantes |
| Assistant Account Executive | J....ca F...er Somente assinantes |
| VP Strategy Director | L...a F...k Somente assinantes |
| VP Communication Planning Director | M....el Go.....in Somente assinantes |
| Project Manager | M....el Go....ez Somente assinantes |
| Produtora | A..s . Sc....es Somente assinantes |
| Realizador | M..t A....on Somente assinantes |
| Produtor executivo | J..n B...on Somente assinantes |
| Produtor | ..e O...m Somente assinantes |
| Production Supervisor | T...y Zu....ki Somente assinantes |
| Director de fotografia | D...en ..w Somente assinantes |
| Designer de produção | M..k N...ll Somente assinantes |
| Empresa de produção | M....ut Somente assinantes |
| Editor | G...n C...er Somente assinantes |
| Editorial Executive Producer | G..a P...no Somente assinantes |
| Assistant Editor | A...e Mu....ad Somente assinantes |
| Produção musical | F...re P....ct M...c Somente assinantes |
| Audio Post Production | M....ut Somente assinantes |
| Mix | ..m S....er Somente assinantes |
| VFX Company | Fr.....ore Somente assinantes |
| VFX Executive Producer | S...h Hi......one Somente assinantes |
| Colorist | ..m M...ck Somente assinantes |
| Sound Company / Music Company | ..M M...c Somente assinantes |
| Music CEO/CCO | J..l S...n Somente assinantes |
| Executive Producer, Music | J..f Fi....lo Somente assinantes |
| Music Producer | N..m F...er Somente assinantes |
| Music Producer | A...ew M....ng Somente assinantes |
| Compositor | J..l S...n Somente assinantes |
| Compositor | B...a R...r Somente assinantes |
| Compositor | S...us Ki.....in Somente assinantes |
| Compositor | Na.....al M...an Somente assinantes |
| Compositor | J...n K...s Somente assinantes |
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