TituloThe Gift That Keeps on Giving
Agência
Campanha The Gift That Keeps on Giving
Anunciante Halfords
Marca Halfords

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Data da primeira Transmissão/Publicação Somente assinantes
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Tipo de Mídia Televisão e Cinema
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About Karmarama

We are a creative agency dedicated to something really simple: helping our clients win.
As a progressive creative agency we’re always searching for new ways to deliver innovative creativity and smart solutions for our clients. This means we’ve grown to 260 best-of-breed specialists in advertising, content, social, mobile, digital design and build, PR, data and CRM. In many cases, we are working with our clients across a wide range of channels, to help them become more integrated across the customer journey. 

Latest News

Karmarama and Institute of Coding launch ‘Do Good with Digital’ workshop for young women

Karmarama, part of Accenture Interactive, and the Institute of Coding (IoC) have partnered with social inclusion enterprise Sisterhood to host a free virtual workshop designed inspire young women to turn their passion for social good into a career that sees them at the forefront of change.

 

The one-day event will bring together 16 – 18-year olds from across the UK who want to make the world better and give them a full day of hands-on learning with some of the industry’s most progressive innovators.

 

Taking place on Saturday 30th May, the ‘create-a-thon’ will partner eight teams of participants with their own digital mentor who’ll help each group identify a social issue or problem they care about and use skills such as AI and coding to show how technology could help solve it.

 

Mentors include creative coder Rifke Sadleir, founder of A Vibe Called Tech Charlene Prempeh and creative technologist Jazmin Morris, who champions digital collaboration and emerging technologies.

 

The event forms part of Karmarama’s CTRL Your Future diversity campaign for the IoC, a series of collaborations with role models and initiatives working to make the digital sector more inclusive, with the aim to inspire a more diverse mix of young people into digital careers via higher education.

 

Sisterhood is one of the 22 groups and individuals that the IoC have teamed up with for the campaign. They deliver creative programmes that instil confidence and self-esteem in young girls in the hope they go on to become the leaders, creators and changemakers of the future. 

 

“The CTRL Your Future campaign is about encouraging and inviting the younger generation to take control and move into new spaces.” said Jamie Mancini, creative director at Karmarama, part of Accenture Interactive. 

 

“Inspiring change with Gen Z has to come from the people who they can relate to and admire which is why our collaboration with Sisterhood is so important. They’ve got full creative control, collaborating with digital mentors at the event to tackle the issues that matter. It’s our job to support these voices and give them a platform to amplify their important opinions and spark the change.”

 

Rachid Hourizi, director at the Institute of Coding, said: “This digital ‘create-a-thon’ will provide an exciting opportunity to explore how technology could make positive change in the world. We want to inspire diverse young innovators to start their digital skills journeys through higher education and discover how digital can help them achieve their ambitions.”

 

The Do Good with Digital workshop runs alongside the IoC’s existing suite of over 60 online courses, providing an easy-to-access route for people to develop and learn new digital skills from their own home during lockdown and beyond. To find out more about the IoC’s other courses, visit their course catalogue.

 

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