The city of Singapore is its own best ambassador. To prove it, the local tourist office and the agency TBWA created a highly unusual travelling exhibit: a model version of the city featuring its major tourist attractions. Thanks to the wonders of technology, people could “visit” the scaled-down city by beaming themselves into miniature avatar and taking a look around. The project combined 3D printing, augmented reality and geo-location for a unique experience. It made its debut at a professional salon in Berlin before going on the road. In the meantime, it won five prizes at Spikes Asia. |
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| Titulo | City of Possibilities |
| Agência | TBWA\Singapore |
| Campanha | City of Possibilities |
| Anunciante | Singapore Tourism Board |
| Marca | Singapore Tourism Board |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | Digital Installation |
| Comprimento | |
| Director executivo criativo | H...n .e Vi....rs Somente assinantes |
| Director executivo criativo | G..y S...le Somente assinantes |
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