TituloAnna
Agência
Campanha All It Takes Is A Shake: Cat Borrowers
Anunciante Mars, Inc.
Marca Dreamies

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
Tipo de Mídia Televisão
Comprimento
Colorização
Director de fotografia S....en K...h R...h Somente assinantes
Audio Post Production J..n C...ke Somente assinantes
Editor ..o K..g Somente assinantes
Director criativo A...e Sa.....cz Somente assinantes
Director de arte A...e Sa.....cz Somente assinantes
Produtor A...ew St.....me Somente assinantes
Chief Creative Officer R....rd B..m Somente assinantes
Director criativo S...n V...rs Somente assinantes
Redator S...n V...rs Somente assinantes
Realizador N..k B..l Somente assinantes
Managing Partner Ch.....te C..k Somente assinantes
Produtor da agência S....en M..d Somente assinantes
Colorist R....rd F...on Somente assinantes
Diretor dos Negócios J...ee K..r Somente assinantes
Group Managing Director F...a Mc....ur Somente assinantes
Produtor executivo P..l W...on Somente assinantes
Planeador M...a M...ee Somente assinantes
Brand Director E...y D....ng Somente assinantes
Brand Director N....ia B..l Somente assinantes
Brand Director S...h W...s Somente assinantes
Brand Manager M...a N....ga Somente assinantes
Director de contas A..m P...l Somente assinantes
Account Manager S...a ..n St.....tz P...ez Somente assinantes
Executivo de contas C...e O....ju Somente assinantes
Designer D...y To....ns Somente assinantes
Empresa de produção S...ch Somente assinantes
Audio Post Production F....ry S...d Somente assinantes
Produtora B...k Somente assinantes

About adam&eveDDB

We are a creative communications agency made up of people from advertising, design, digital, media and social strategy. We have the hunger and energy of a start up with the resource and reach of a network. 

Latest News

Dreamies and adam&eveDDB launch global ‘All It Takes Is A Shake’ campaign

adam&eveDDB demonstrates the power Dreamies has over the nation’s cats with a new campaign showing how just one shake of a pack of Dreamies can instantly win over any feline.

The campaign sees the launch of adam&eveDDB’s new ‘All It Takes Is A Shake’ global brand line for Dreamies, which launched initially in the UK in January 2019, and will be followed by the US, Australia and Europe later in the year.

In a series of TV and online videos called ‘Cat Borrowers’, non-cat owners are shown exploiting the irresistible power of Dreamies to win the affections of their neighbours’ cats.

In one spot, a girl whose mother won’t let her have a cat is shown luring a handsome Calico in through a window with just one shake of Dreamies. In another, a would-be lothario uses the Dreamies pack shake to tempt some neighbourhood cats onto his sofa so he can seem more attractive to his cat-loving date. The third ad features an elderly nosey neighbour who uses Dreamies to get cats over to visit.

The ‘Cat Borrowers’ campaign is being integrated across channels, running on television and online, and backed by sampling and point-of-sale materials.

Chris Rodi, Marketing Director, Mars Petcare UK said: “As all pet lovers know, cats can be fussy when it comes to showing their affections - until they hear the irresistible Dreamies pack shake. This new campaign will strike a chord with cat owners – and cat borrowers – about the best way to win over feline affections. adam&eveDDB has brought our new Dreamies brand proposition to life in a way that cat owners will find all-too relatable – we only ask that consumers use Dreamies in a responsible way.”

Richard Brim, Chief Creative Officer at adam&eveDDB, said: “All cat owners wonder what their cat gets up to, but deep down they know. They’re at the neighbour’s. Cat borrowers are everywhere. It’s a brilliant truth, that’s made for a really disruptive campaign. If you don’t have a cat, borrow one.” 

O mais recente em AdForum