TituloChristmas Feels Like Home (FR 93s)
Titulo (língua original)Noël comme à la maison (93s)
Agência
Campanha Christmas Feels Like Home
Anunciante Coca-Cola / Uber Eats
Marca Coca-Cola / Uber Eats

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About Romance

ROMANCE IS DEAD.

So say those, who don’t believe in magic.
Those who believe in numbers, not ideas.
Those who want the world to be a nice, predictable place.
The cynics, the gurus, the number crunchers, the ROI kings.
We don’t believe them.
We believe in the intangible value of ideas.
We believe in things like serendipity, trial and error and imperfection.
We believe it’s ideas that will make people fall in love with you.
Ideas that make your heart stop, your belly rumble with fear
and the deep, tingling sense of excitement, brought by the New.
You can call us naive, because we have no proof.
But when was the last time you fell in love based on statistics?
Nobody can cheat their way to a heart with numbers.
So here’s to all of you dreamers out there.
The ones tired of cynicism, the ones who want to create
truly meaningful, brave work.
Clients, creatives, accounts, planners.
It’s time to start a new Romance.

LONG LIVE ROMANCE. 

Latest News

ROMANCE réorganise son planning stratégique

Benoît Clavé, planneur stratégique senior, rejoint l’agence Romance.


Auparavant Benoît Clavé a accompagné les clients de Fred & Farid près de trois ans, après avoir travaillé chez Marcel quatre ans. Il s’est illustré sur les marques Société Générale, Amazon, Banque Populaire, Canderel ou encore AXA.
Après le départ de son « head of planning » l’année dernière, ce recrutement permet à Romance de mettre en place une nouvelle organisation de son pôle stratégique : plus collective et tournée vers les clients. Benoit aura la charge d’Audi notamment, pour la France et l’international. Jérôme Lavillat, ex Digitas, conseillera, entre autres, Intermarché.
Ces deux seniors (Benoît Clavé et Jérôme Lavillat) animeront une équipe de planneurs juniors. Ils orienteront le conseil de l’agence à la fois vers la compréhension du business des clients et la connaissance des consommateurs.
« Notre portefeuille de clients* nous impose d’être puissant en conseil pour pérenniser le territoire des marques dans une époque où la tentation de privilégier le court terme est de plus en plus forte », précise Christophe Lichtenstein, co-fondateur et président de Romance.


*principaux clients de l’agence : Audi, Intermarché, P&G, Mondelez, Ricard, Atol, Aviva assurances, Santé Publique France. 

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