VOO - "Buffering Wheel"

Happiness Brussels, an FCB Alliance

Happiness Brussels, an FCB Alliance Bruxelles, Bélgica

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Content that freezes or takes too long to load can be insanely annoying. Indeed, 50% of people say they’ve lost their temper while glaring at the notorious buffering wheel. Belgian internet provider VOO took advantage of this by hacking the spinning menace. In collaboration with several news sites and streaming services, it “hacked” the buffering wheel so that, after 1.5 seconds of delay, a message appeared telling frustrated users that VOO offered faster internet access. With strategic partnerships and a few lines of code, VOO positioned itself as the slayer of buffering and reached 70% of users at the very moment they yearned for a faster connection.
Titulo	Buffering Wheel
Agência	Happiness Brussels, an FCB Alliance
Campanha	Buffering Wheel
Anunciante	Voo
Marca	VOO
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Data da primeira Transmissão/Publicação	Somente assinantes
Sector Empresarial	Somente assinantes
História	Somente assinantes
Filosofia	Somente assinantes
Tipo de Mídia	Interatividade
Comprimento	86 seconds
Director criativo	Ge....ey H....on Somente assinantes
Director criativo	Ph....pe F..s Somente assinantes
Director de arte	T..n Va.....ke Somente assinantes
Redator	M....ne Ch....et Somente assinantes
Account Manager	P....le K....ou Somente assinantes
Account Manager	S...ie G...z Somente assinantes