BriefWe used the biggest entertainment trend of the year: Fortnite. The free to play online game gathering 125 millions of players all around the world became a new place for interviewing candidates. Using the voice-chat feature of the game, we interviewed participants while playing with them against enemy teams.To apply, all candidates had to do was to add us on Fortnite (via the PlayStation Network) and we would schedule a game with them after reviewing their portfolio.The interviews lasted for the duration on a Fortnite match (during 10 to 20 minutes). Having a common objective (surviving together against other players) totally changed the way we conducted interviews as participants felt freer to speak, less timid and the process became - as we had hoped - much less formal. Candidates who didn’t play Fortnite or who could not be still able to request a more traditional interview by reaching us at IDontPlayFortnite@AgencyName.com.To launch the campaign, all we did was make a key visual and write a few lines explaining the concept, it was then posted on our social and sent as a small press release to international media out of France.
Campanha Fortnite Interview
Anunciante Dare.win

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PostedNovembro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Case Study
Director criativo Fa....ne Fi....ci Somente assinantes
Director criativo D...en F..i Somente assinantes
Redator T...as BR....ON Somente assinantes
Director de arte B...s La....ne Somente assinantes
PR manager M...n FA....AT Somente assinantes
Founder W..e GBAD.........KANMI Somente assinantes
Chief Executive Officer (CEO) W..e GBAD.........KANMI Somente assinantes
Fotógrafo D...el I....LY Somente assinantes

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