Titulo | The Unbreakable Rainbow |
Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
Agência | 180heartbeats + JvM |
Campanha | Unbreakable Rainbow |
Anunciante | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
Marca | Ben & Jerry's |
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Posted | Novembro 2018 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
História (língua original) | Somente assinantes |
Tipo de Mídia | Case Study |
Director executivo criativo | M....�aj Sa....ki Somente assinantes |
Director criativo | M...in W....er Somente assinantes |
Director de arte | P...o Do.....ez A....an Somente assinantes |
Redator | M....sz G..a Somente assinantes |
Designer | M...k K...ta Somente assinantes |
Director de contas | �...asz De.....ak Somente assinantes |
Account Manager | Pa....ja Ro......ska Somente assinantes |
Account Management | An....ka Pu.....ska Somente assinantes |
Managing Diretor | M...in Ga....ki Somente assinantes |
Managing Diretor | Ma.....na Ko.....ska Somente assinantes |
Strategy/Planning | J...k K....ak Somente assinantes |
PR Director | Ma.....na Ł....iuk Somente assinantes |
Fotógrafo | M...ał Mu....ki Somente assinantes |
Digital Strategist | A..m Kr�......wski Somente assinantes |
Event producer | �...asz De.....ak Somente assinantes |
Community Manager | M...ał Ka.....iak Somente assinantes |
PR manager | Al.....dra Ba....�ska Somente assinantes |