TituloThe Unbreakable Rainbow
BriefA giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise.
Agência
Campanha Unbreakable Rainbow
Anunciante Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation
Marca Ben & Jerry's

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PostedNovembro 2018
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
História (língua original)Somente assinantes
Tipo de Mídia Case Study
Director executivo criativo M....�aj Sa....ki Somente assinantes
Director criativo M...in W....er Somente assinantes
Director de arte P...o Do.....ez A....an Somente assinantes
Redator M....sz G..a Somente assinantes
Designer M...k K...ta Somente assinantes
Director de contas �...asz De.....ak Somente assinantes
Account Manager Pa....ja Ro......ska Somente assinantes
Account Management An....ka Pu.....ska Somente assinantes
Managing Diretor M...in Ga....ki Somente assinantes
Managing Diretor Ma.....na Ko.....ska Somente assinantes
Strategy/Planning J...k K....ak Somente assinantes
PR Director Ma.....na Ł....iuk Somente assinantes
Fotógrafo M...ał Mu....ki Somente assinantes
Digital Strategist A..m Kr�......wski Somente assinantes
Event producer �...asz De.....ak Somente assinantes
Community Manager M...ał Ka.....iak Somente assinantes
PR manager Al.....dra Ba....�ska Somente assinantes

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