| Titulo | Daughter and Mother |
| Brief | We're shocked as we watch this film, which shows a little girl looking after her young mother, who clearly suffers from Alzheimer's. However, the ending reveals that the girl is actually an adult and that her mother is an elderly woman. The message: Alzheimer’s is a disease that affects not only the person suffering from it, but also their children. |
| Agência | BBDO New York |
| Campanha | Daughter and Mother |
| Anunciante | Cure Alzheimer's Fund |
| Marca | Cure Alzheimer's Fund |
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| Posted | Agosto 2018 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | O Positive |
| Director executivo criativo | M..e S...h Somente assinantes |
| Director criativo | A..m L....ay Somente assinantes |
| Creative Art Director | M....ew B...k Somente assinantes |
| Redator | M....ew B...k Somente assinantes |
| Director de arte | A..m L....ay Somente assinantes |
| Chief Strategy Officer | C....al ..x Somente assinantes |
| Planning Director | V...y Sz....ta Somente assinantes |
| Director de contas | J..h G....an Somente assinantes |
| Realizador | D...d S...e Somente assinantes |
| Director of Integrated Production | D...d R...e Somente assinantes |
| Produtor executivo | ..y We.....mer Somente assinantes |
| Produtor executivo | D...e M...nn Somente assinantes |
| Music Producer | M....sa C....er Somente assinantes |
| Music Producer | S...a ..n Somente assinantes |
| Produtor | M..c G...l Somente assinantes |
| Produtor executivo | R...h La....la Somente assinantes |
| Produtor executivo | C...na De....on Somente assinantes |
| Produtor | M...a R..e Somente assinantes |
| Conform and Finishing | .o . Somente assinantes |
| Director de fotografia | M..k Lal.......Else Somente assinantes |
| Empresa de produção | N...er . Somente assinantes |
| Editor | J...n Ma.....ld Somente assinantes |
| Sound Engineer | E..n Ma.....ele Somente assinantes |
| Conform Artist | .d S....en Somente assinantes |
| Música | H...d C..y Somente assinantes |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Mike Smith |
| Senior Creative Director/Copywriter | Matthew Brink |
| Senior Creative Director/Art Director | Adam Livesay |
| Director of Integrated Production | David Rolfe |
| Executive Producer | Amy Wertheimer |
| Executive Producer | Diane McCann |
| Music Producer | Melissa Chester |
| Account Director | Josh Goodman |
| Planning Team | Crystal Rix |
| Planning Team | Vicky Szuflita |
| DIrector | David Shane |
| Director of Photography | Mark Laliberte-Else |
| Executive Producer | Marc Grill |
| Executive Producer | Ralph Laucella |
| Editor | Jason MacDonald |
| Executive Producer | Corina Dennison |
| Producer | Malia Rose |
| Sound Engineer | Evan Mangiamele |
| Producer | Sasha Awn |
| Conform Artist | Ed Skupeen |
| Entrant Company | BBDO NEW YORK |
| Idea Creation | BBDO NEW YORK |
| Production | O POSITIVE |
| Additional Company | NO6 |
| Additional Company | NO7 |
| Additional Company | HEARD CITY |
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