There are few more effective ways of passing a rainy Sunday afternoon than doing a big jigsaw puzzle. But what if there was a prize at the end of it? That’s what Australia’s Colenso BBDO and cheese brand Mainland offered to those who took the time to complete 2000-piece jigsaw puzzles. Put the last piece in place and, lo and behold, the giant puzzles became discount vouchers for tasty Mainland cheeses. A relevant use of a classic medium, because a good cheese – like a challenging puzzle – requires time. Plus, of course, you could always post your finished puzzle on social media for bragging rights. Now say “cheese”! |
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| Titulo | The Mainland 2000 Piece Voucher |
| Agência | Colenso BBDO Auckland |
| Campanha | The Mainland 2000 (Piece Voucher) |
| Anunciante | Mainland Products Ltd |
| Marca | Mainland |
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| Data da primeira Transmissão/Publicação | Somente assinantes |
| Sector Empresarial | Somente assinantes |
| Tipo de Mídia | NOT FOR PORTUGAL |
| Comprimento | |
| Marketing Manager | Ma....et O'.....van Somente assinantes |
| Director criativo | M..e D....on Somente assinantes |
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