| Titulo | Sberbank neighborhoods |
| Brief | As the biggest Russian bank Sberbank cares about Russian citizens. Campaign targets local communities with customized messages to gather data. Data from locals is being used to create messages for several types of small businesses. Messages are being delivered to existing bank’s small business clients (1.2 million in total) and other small businesses online via forecasting models. Every single placement is relatively small scale but number of placements allows to cover a huge number of people and businesses.Data is used for every stage of the campaign, contextualizing and personalizing every placement. In the first stage, data plays a strategic role. In the second stage, data becomes the message itself. |
| Agência | Good LLC |
| Campanha | SBERBANK. NEIGHBORHOODS |
| Anunciante | Sberbank |
| Marca | Sberbank |
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| Posted | Outubro 2017 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Director criativo | G...ha S....in Somente assinantes |
| Director de arte | G...ha S....in Somente assinantes |
| Produtora | H..E Pr.....ion Somente assinantes |
| Designer gráfico | ..t A...ms Somente assinantes |
| Designer gráfico | H...a B....na Somente assinantes |
| Designer gráfico | T...s S....ev Somente assinantes |
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