TituloLooking for a Heartbeat
Agência
Campanha Looking for a Heartbeat
Anunciante Reborn To Be Alive
Marca Reborn To Be Alive

Quer ver todos os créditos? this content is for subscribers only

Subscrever and get unlimited access.

Be inspired by the best creative work from around the world.

Data da primeira Transmissão/Publicação Somente assinantes
Sector EmpresarialSomente assinantes
LegendaSomente assinantes
HistóriaSomente assinantes
FilosofiaSomente assinantes
ProblemaSomente assinantes
Tipo de Mídia Social Media
Comprimento
Mais InformaçõesSomente assinantes
Director criativo D...s .e W...e Somente assinantes
Camera Assistant Q....en P....en Somente assinantes
Produtor executivo R...e De....ck Somente assinantes
Produtor ..s C...er Somente assinantes
Editor V....nt Wi.....wen Somente assinantes
Som M....en M...en Somente assinantes
Som M...i C...ni Somente assinantes
Música Re....rd Va.....en Somente assinantes
Director de fotografia Ma......aan Di....kx Somente assinantes
Director criativo Ko....ad L....er Somente assinantes
Realizador G..s Po....el Somente assinantes
Produtora R...s ..e B..e Somente assinantes
Produtor da agência D..n Fe....gs Somente assinantes
Produtor da agência M..c ..n Bu.....out Somente assinantes
Account Manager Ca....ne R...y Somente assinantes
Equipa criativa K...l .e M...er Somente assinantes
Equipa criativa A...ud B...ly Somente assinantes
Audio Post Production Pr.....ous Somente assinantes

About Duval Guillaume

We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.

Latest News

Transfer a Fan

True fans are not for sale. Or are they?

The German Bundesliga is on its annual winter break. As football is on hold, fans from all over the world have to just wait and sit through the holiday season without their favourite sports.

But although the actual playing is paused at this time of the year, the winter transfer window is open and players are for sale. Clubs are excited to make signings that will shape the second half of the season and are willing to offer a lot of money for star players to change colors.

But more than players, football is shaped and made by its fans. They are the crucial element behind the teams. If a club has one wish, it’s loyal fans.

In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club.

Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale?

The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life.

The online film was created by the Belgian advertising agency Duval Guillaume and production company Adult. Erik Bulckens took his place in the director's chair and made an
entertaining showpiece that leaves no true fan untouched.

Only one question remains: what would you do?
#showyourcolors 

O mais recente em AdForum