| Titulo | Beyond Money |
| Brief | To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product. -- Santander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose. |
| Agência | MRM//McCann |
| Campanha | Beyond Money |
| Anunciante | Santander |
| Marca | 1|2|3 Smart Account |
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| Posted | Junho 2017 |
| Sector Empresarial | Somente assinantes |
| História | Somente assinantes |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Chief Creative Officer | M...el B....ca Somente assinantes |
| Director criativo | J...�s Re....ta Somente assinantes |
| Director criativo | ..e ..n Somente assinantes |
| Director de arte | R...el M...no Somente assinantes |
| Redator | S...io Vi......bia Somente assinantes |
| Redator | M...os Ma....nez Somente assinantes |
| Director de arte | R...�n S....hez Somente assinantes |
| Director de arte | Y...i G...ez Somente assinantes |
| Director de arte | D..i R....na Somente assinantes |
| Brand Management | J...e .e Fe....co Somente assinantes |
| Client Services Manager | G...án Fr....ch Somente assinantes |
| Supervisor de conta | M...a C...en Somente assinantes |
| Executivo de contas | H...na G...ia Somente assinantes |
| Executivo de contas | R...�n M...os Somente assinantes |
| Chefe de Digital | E...a A..i Somente assinantes |
| Content Management Supervisor | S...io R....ez Somente assinantes |
| Producer | S..a M...oz Somente assinantes |
| Planning Supervisor | R...EL ES......EÓN Somente assinantes |
| Realizador | K..e M...lo Somente assinantes |
| Director de fotografia | A..x C....án Somente assinantes |
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