TituloLast Week Tonight- It’s What Connects Us (HBO)
BriefThe “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Agência
Campanha It's What Connects Us
Anunciante Home Box Office, Inc.
Marca HBO

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PostedAbril 2017
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
Comprimento
President J...n H...is Somente assinantes
Director criativo D...d Ho....tz Somente assinantes
Redator A..x Ri.....ek Somente assinantes
Redator B...n D...s Somente assinantes
Chefe de produção K..i Ha.....ock Somente assinantes
Produtor F...x M....na Somente assinantes
Director of Brand Management M....sa H..l Somente assinantes
Brand Director C...ie J....on Somente assinantes
Brand Manager E...y J....ve Somente assinantes
Pós produção ..e M..l Somente assinantes
Editor ..e S...ns Somente assinantes
Editor R..n M....na Somente assinantes
Assistant Editor R...el G...o Somente assinantes
Assistant Editor M..t Ca....ll Somente assinantes
Colorist M...y Ro....er Somente assinantes
Designer C..t H...ch Somente assinantes
Produtor ..n L..e Somente assinantes
Som H...d C..y Somente assinantes
Produtor executivo S...a ..n Somente assinantes
Producer A..i L...s Somente assinantes

About Mekanism

We are Mekanism. A modern creative agency driving the bottom line. With employees in San Francisco, New York, Los Angeles, Chicago, and Seattle, we serve as collaborative business partners to some of the world’s best brands including Quaker, Jose Cuervo, Alaska Airlines, Charles Schwab, WHOOP, and Amtrak, among others.
We've been named in Ad Age’s A-List and twice in their Best Places to Work. Mekanism was named Independent Agency of the Year and Jason Harris named CEO of the Year by The Drum.
Named a Top 10 Most Effective Independent Agency in the US by the Effie Index, Mekanism has been profiled by The New York Times, Fast Company, and ABC’s Nightline. Our campaign methodologies are studied by Harvard Business School.

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