TituloLast Week Tonight- It’s What Connects Us (HBO)
BriefThe “static” mnemonic that introduces every HBO show is one of the most recognizable pieces of branding in the entertainment industry, resolving in a chorus “ahhh.” The campaign brings together HBO’s biggest characters and personalities, with each actor delivering their version of the “ahhh” sound. Last Week Tonight presenter John Oliver protests at first, describing it as "a form of corporate bullying". But he soon relents. "Ahhh."
Campanha It's What Connects Us
Anunciante Home Box Office, Inc.
Marca HBO

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PostedAbril 2017
Sector EmpresarialSomente assinantes
HistóriaSomente assinantes
Tipo de Mídia Interatividade
President J...n H...is Somente assinantes
Director criativo D...d Ho....tz Somente assinantes
Redator A..x Ri.....ek Somente assinantes
Redator B...n D...s Somente assinantes
Chefe de produção K..i Ha.....ock Somente assinantes
Produtor F...x M....na Somente assinantes
Director of Brand Management M....sa H..l Somente assinantes
Brand Director C...ie J....on Somente assinantes
Brand Manager E...y J....ve Somente assinantes
Pós produção ..e m..l Somente assinantes
Editor ..e S...ns Somente assinantes
Editor R..n M....na Somente assinantes
Assistant Editor R...el G...o Somente assinantes
Assistant Editor M..t Ca....ll Somente assinantes
Colorist M...y Ro....er Somente assinantes
Designer C..t H...ch Somente assinantes
Produtor ..n L..e Somente assinantes
Som H...d C..y Somente assinantes
Produtor executivo S...a ..n Somente assinantes
Producer A..i L...s Somente assinantes

About Mekanism

Mekanism is an award-winning full service creative agency with offices in San Francisco, New York, Chicago, and Seattle.
Mekanism works closely with the world’s best brands to create shareable and provocative campaigns that engage audiences. Mekanism has been named to Ad Age's “Agency A List,” Creativity's “The Creative 50,” Effie’s “Most Effective Independent Agencies,” and they have been profiled by The New York Times, Fast Company and ABC’s “Nightline.” Mekanism’s campaigns have been covered and studied by Harvard Business School. 

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See the full list here: http://adage.com/article/news/ad-age-s-places-work-2016/306695/ 

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