Last April, anyone in Germany searching for xenophobic videos on Youtube has been shown clips in which actual refugees rebut the subsequent prejudices in their very own way (facts, anecdotes and even humor) through pre-roll videos that can be skipped. Thanks to a complex combination of channel and keyword targeting individuals looking to watch hateful videos were unable to avoid watching the messages from refugees first and were invited to visit a website with more information. http://www.search-racism-find-truth.com/ |
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Titulo | Search Racism. Find truth. |
Agência | FCB Zurich |
Campanha | Search racism. Find truth |
Anunciante | Refugees Welcome |
Marca | Refugees Welcome |
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Data da primeira Transmissão/Publicação | Somente assinantes |
Sector Empresarial | Somente assinantes |
Legenda | Somente assinantes |
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Tipo de Mídia | Pre-Roll |
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Chief Creative Officer | D...is L..ck Somente assinantes |
Director criativo | A..y L...i Somente assinantes |
Creative Director Digital | H...a Ba.....ke Somente assinantes |
Director of Content | E....el B....ler Somente assinantes |
Director de arte | F...an S..g Somente assinantes |
Redator | S...h M..g Somente assinantes |
Director de arte | O...ia Hug.......pfer Somente assinantes |
Director de arte | E...e D...d ..e Somente assinantes |
Director de arte | ..a B....ni Somente assinantes |
Content Director | M...o F..i Somente assinantes |
Client Service Director | M..k B...er Somente assinantes |
Director de contas | M...am Mi.....vic Somente assinantes |
Director de contas | M....el H�.....ann Somente assinantes |
Director de contas | S...on Ne.....eim Somente assinantes |
Frontend Developer/Designer | Al.....dar So....ac Somente assinantes |
Director of Communication Strategy | M..k B...er Somente assinantes |
Diretor de Estratégia | M..k B...er Somente assinantes |