At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found
TituloBouquet
Agência
Campanha Bouquet
Anunciante Beneva Foundation
Marca Beneva Foundation

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PostedNovembro 2011
Sector EmpresarialSomente assinantes
Tipo de Mídia Case Study
Director criativo P...l F...a Somente assinantes

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