At the occasion of the International Day for the Elimination of Violence against Women, let's enhance the visibility of this action launched in Romania. 1 of 4 women are abused in this country. Beneva Foundation and Jandl have decided to transform that into "1 of 4 women get beaten instead of getting flowers." They have thus created a bouquet with a particular accessory to decorate it: a baseball bat. These bouquets have been placed to be sold in all flowers shops in Bucharest, with a card explaining the issue to raise the awareness. The card led to Beneva foundation website where more information could be found | |
Titulo | Bouquet |
Agência | Jandl |
Campanha | Bouquet |
Anunciante | Beneva Foundation |
Marca | Beneva Foundation |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Posted | Novembro 2011 |
Sector Empresarial | Somente assinantes |
Tipo de Mídia | Case Study |
Director criativo | P...l F...a Somente assinantes |