Pedestrians were transfixed by the sight of a scruffy teddy bear tied to a lamp-post, as sometimes happens when a child has been killed in a traffic accident. But what really got their attention was the fact that the bear appeared to be covering his mouth and coughing. |
|
Titulo | Toxic Toby |
Brief | Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament. |
Agência | McCann London |
Campanha | Toxic Toby |
Anunciante | Breezometer |
Marca | Breezometer |
Quer ver todos os créditos? this content is for subscribers only
Subscrever
Já é assinante ? Log On
| |
Posted | Setembro 2018 |
Sector Empresarial | Somente assinantes |
História | Somente assinantes |
Tipo de Mídia | Case Study |
Comprimento | |
Equipa criativa | J...s C...by Somente assinantes |
Equipa criativa | W....am C...am Somente assinantes |
President & Chief Creative Officer | ..b D...al Somente assinantes |
Director executivo criativo | S...iv M...ry Somente assinantes |
President & Chief Creative Officer | La....ce T....on Somente assinantes |
Director executivo criativo | J...e M...z Somente assinantes |
Redator | J...s C...by Somente assinantes |
Director de arte | W....am C...am Somente assinantes |
Head of Business Development | El.....th Be.....in Somente assinantes |
Senior Account Manager | R...n L...i Somente assinantes |
Comms Strategy Partner | N..k Ka....gh Somente assinantes |
Communications Director | K...a E...la Somente assinantes |
Chief Production Officer | S...io L...z Somente assinantes |
Produtor executivo | Z..a B....ur Somente assinantes |
Produtor da agência | D...an G...es Somente assinantes |
Business Affairs | Ni....as Mu....ge Somente assinantes |
Music Supervision | C...s G...es Somente assinantes |
Realizador | ..n Twi.......vies Somente assinantes |
Editor | A..m B....ey Somente assinantes |
Editor | F...k H...is Somente assinantes |
Sound Engineer | G....le H..l Somente assinantes |
Planning Team | T..a He.....on Somente assinantes |
Project Manager | P..l Gi.....ie Somente assinantes |
Diretor dos Negócios | D...d S...h Somente assinantes |
Senior Interface Developer | A..x H....ty Somente assinantes |