Contact Information

99, Cambray Road,
LONDON SW12 0ER
Reino Unido
Telefone: +44 (0)7803855827
Email:

Basic Info

Fundada em: 2019

Empregados: 2

Fundada em: 2019

Empregados: 2

Marketing Productivity CoLtd

99, Cambray Road,
LONDON SW12 0ER
Reino Unido
Telefone: +44 (0)7803855827
Email:

About Marketing Productivity CoLtd

With our partners we provide companies’ Marketing Departments with the tools to help them isolate marketing productivity efficiencies. We apply robust data, informed insights and commercial disciplines to isolate marketing spend savings and marketing reinvestment opportunities.

We help companies apply disruptive innovation thinking to align all marketing resources and capabilities more effectively to business goals. We refine and sharpen the way internal and external resources and suppliers are selected, commissioned and managed to maximise effectiveness and efficiency to deliver improved ROI from marketing investment and top and bottom-line growth. 

We constantly seek out and evaluate new thinking, ideas, technologies, companies and partners in the pursuit of marketing productivity – THE FUEL FOR GROWTH

 

Línguas

Inglês
Filosofia e Vantagens Competitivas

All companies seek to develop best in class customer and consumer marketing departments resources, suppliers and capabilities to deliver top and bottom-line GROWTH - The marketing resource levers we help to refine and finesse:   

◉Insight and measurement – Consumer, Product and Customer.
◉The Right Resources and Suppliers for task – Internal and External:
◎Insight research and data mining and Communications testing.
◎Product – NPD and Design (Naming and Packaging)
◎Media – ATL, BTL, Online, Mobile, Experience, Social, Sponsorship, Influencer, Publisher etc.
◎Creative - ATL, BTL, Online, Mobile, Retail, Experience, Production, Transcreation and fulfilment.
◎Technology – AdTech, MarTech and Marketing Automation (DAM and MRM). 
◎People skills.
◉Resources management – Internal and External:
◎Ways of working and decision making.
◎Marketing and supplier KPI’s, Governance and control. 
◎People – skills and Training.
◎Marketing budget planning, setting, benchmarks and management.
◎Marketing performance reporting.
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Fundo

WHY THESE LEVERS

◎INSIGHTS - Big data is providing new insights to acted upon to make more informed business decisions but do all companies have the skills, resources, infrastructure and suppliers to deliver these insights.

◎CREATIVITY - Consumers care about a brand’s values and demand entertainment as never before – meaning brilliant story telling has never been more important for business success and brands need the very best strategic and creative partners.

◎DIGITAL - The digital revolution has put consumers in control and customer obsession is a “must do” for all businesses. 

◎MEDIA - New media and tech has opened-up a myriad of measurable ways for businesses to engage with consumers and for consumer to publicly communicate with brands - it’s essential to measure the performance of the mix to get it right.

◎TRANSPARENCY – The transparency of all marketing expenditure and performance will isolate marketing spend savings and marketing reinvestment opportunities

◎TECHNOLOGY & AUTOMATION – Advances in marketing automation, production, creative asset augmentation, data management and AI is providing new, more efficient means of deliver marketing activity and radically improved the productivity of campaigns and creative assets. 

◎SKILLS – Having the right people with the right talent and skills appropriately trained and motivated is essential. 

Áreas de atuação

CREATIVE & MARKETING PRODUCTION RESOURCES  Help brands review, develop, refine and implement the right creative and marketing production infrastructure, internal and external resources, supplier line up and operating model - Global, Regional or Local:   ◎Existing supplier relationship, ways of working, output review, analysis and change recommendation. ◎Creative infrastructure and resources transformation roadmap development and implementation leadership.   ◎Individual and/or multiple supplier recommendation and sourcing. ◎RFP and ‘Creative Brief’ for pitch, selection criteria design and briefing. ◎Pitch leadership, management and reporting. ◎Fees and production cost benchmarking and negotiation. ◎Supplier terms of business, KPI design and contracting. ◎Zero based marketing budgeting. ◎Governance.   Supplier relationship management across the broad spectrum of customer and consumer marketing department creative suppliers: ◎Ways of working and intervention. ◎Quality of output, KPI’s and commercial performance reviews.

Associações pro

Association of National Advertisers, Inc. (ANA)
Incorporated Society of British Advertisers (ISBA)
Institute of Practitioners in Advertising (IPA)
The Chartered Institute of Purchasing & Supply (CIPS)
World Federation of Advertisers (WFA)