These kids eat creativity for lunch

por Maud Largeaud , AdForum

American snack brand Lunchables, noting that children often use its products to build stuff, decided to offer them something that would fire up their imagination even more. Blueprints and QR codes with each pack suggested potential builds, while giant constructions in the windows of New York's largest toy store amplified the message. The kids got building. And unlike with Lego, they could eat their creations when they were done.