Absent but not forgotten

por Maud Largeaud , AdForum

“Thank you for your mail. I will be out of the office until…” You know the rest. Most of the time, your automated vacation replies are about as fun as a rainy Monday morning. But Australian airline Qantas has a solution. Its new service allows you to sync your message to your Instagram account. So each time somebody receives your vacation reply, they’ll also see a picture of your feet in the sand, pristine ski slopes, or your adventurous hiking exploits in Peru. In fact, Qantas turns your message into a travel blog. So you should probably add the words: “I’m currently basking in the sun and won’t read your mail until I return to my cloudy homeland.” The widget was recently nominated for a Webby award.