DATA TAKES THE TOP SLOT BUT FILM IS THE PREFERRED PLATFORM FOR MAKING CONSUMERS DREAM OF TAKING A TRIP.
We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.
We often hear about “creative use of data”, but rail service Deutsche Bahn and its agency Ogilvy successfully used this approach to encourage Germans to travel within their own country, rather than venturing abroad. In fact counter-intuitive approaches seem to be trending, if you take another example in “Go Back To Africa”, which turned a hateful phrase into a call to action. Meanwhile, everyone was happy to see the return of Australian hero Crocodile Dundee, albeit it in a new incarnation. Web films are the most popular medium in this category, but MGM Resorts stands out for its use of…a vinyl record. With a satisfying twist, as the case film gleefully reveals.
Most awarded
campaigns, brands &
agencies in
Transport & Tourism in
2019
Most awarded
campaigns, brands and
agencies in
Transport & Tourism in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Deutsche Bahn |
| 2 |  |
Uber |
| 3 |  |
City Lodge |
| 4 |  |
Aeromexico |
| 5 |  |
Centre Pompidou |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
Ogilvy Germany, Frankfurt am Main |
| 2 |  |
TBWA\Hunt\Lascaris Johannesburg |
| 3 |  |
Marcel, Paris |
| 4 |  |
FCB/SIX, New York |
| 5 |  |
DDB Paris |
Watch
1. Deutsche Bahn / No need to fly - around the world in germany
| Titulo | No need to fly - around the world in germany |
| Agência | Ogilvy Germany |
| Campanha | No need to fly – Around the world in Germany |
| Anunciante | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | 72% of Germans spend their holidays abroad. How to persuade them to travel in Germany using German Rail? With a simple side-by-side comparison. A beautiful international travel destination, next to a lookalike destination in Germany. Why pay for an expensive flight, when you can experience the same thing for less? An algorithm found the look-alike pictures on Getty Images. Use of social media data and a travel search engine enabled the targeting of people interested in specific destinations. In real time they were shown the price of the flight, and the far lower cost of travelling in Germany. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Director de arte | Sinya Horwedel |
| Director de arte | Hendrik Frey |
| Director de arte | Axel Tagg |
| Redator | Sinya Horwedel |
| Redator | Francesca Pinheiro |
| Redator | Peter Roemmelt |
| Redator | Holger Schupp |
| Chief Creative Officer | Stephan Vogel |
| Chief Creative Officer | Bjorn Bremer |
| Director executivo criativo | Peter Roemmelt |
| Director criativo | Simon Oppmann |
| Designer | Sinya Horwedel |
| Designer | Inessa Babkovich |
| Designer | Karina Dunayevska |
| Designer | Lea Theismann |
| Account Management Team | Roland Stauber |
| Account Management Team | Alexandra Nowak |
| Account Management Team | Florian Bader |
| Artista digital | Sinya Horwedel |
| Artista digital | Joachim Becker |
| Fotógrafo | Mienny |
| Fotógrafo | Marco Bottigelli |
| Fotógrafo | Jonathan Kantor |
| Fotógrafo | Martin Diebel |
| Fotógrafo | Erin Butler |
| Fotógrafo | Mike Krosman |
| Fotógrafo | Felix Kayer |
| Fotógrafo | Carlos Lima |
| Stock | Getty Images |
| Stock | iStockphoto |
| Pós-produção | H&O |
| Product Manager | Antje Neubauer |
| Product Manager | Oliver Schmidt |
| Product Manager | Markus Faelsch |
| Product Manager | Pia Schmitt |
| Product Manager | Dr. Thomas Kemper |
| Product Manager | Sophie Vizethum |
| Equipa criativa | Magdalena Bulle |
| Equipa criativa | Alexander Pfaff |
| Stock | Getty Images |
2. Centre Pompidou / Souvenirs de Paris
| Titulo | Souvenirs de Paris |
| Agência | Marcel |
| Campanha | Souvenirs de Paris |
| Anunciante | Centre Pompidou |
| Marca | Centre Pompidou |
| Posted | Abril 2019 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | The Centre Pompidou in Paris is one of the most important art museums in the world, yet many tourists still haven’t heard of it. They always visit the same monuments: the ones sold as statuettes by souvenir shops and street sellers. So the agency created a Pompidou "statuette" and distributed 30,000 of them. It also recruited a squad of street sellers to promote the museum near more popular monuments. Each statuette had a QR code steering tourists to the Pompidou. A viral video of the operation helped the museum become even more famous. |
| Tipo de Mídia | Viral |
| Comprimento | |
| President | Agathe Bousquet |
| Chief Executive Officer (CEO) | Pascal Nessim |
| Chief Executive Officer (CEO) | Charles Georges-Picot |
| Chief Creative Officer | Anne de Maupeou |
| Director executivo criativo | Youri Guerassimov |
| Director executivo criativo | Valéry du Peloux |
| Redator | Antonin Jacquot |
| Director de arte | Clément Sechet |
| Director de arte | Aurélie Halbmeyer |
| Director of Motion | Arnaud Raquin |
| Partner | Blandine Mercier |
| Account Manager | Noëlla Neffati |
| Project Manager | Claire Sioufi |
| Project Manager | Jeanne Philippe |
| Managing Partner | Nicolas Lévy |
| Social Media Manager | Julien Petit |
| PR | Leila Touiti-Rose |
| PR | Catherine Helfenstein |
| Linguistic Consultant | Bethany Catterson |
| Frontend Developer | Paul Vanlerberghe |
| Technical Project Manager | Edouard Danesse |
| Produtora | Artisans du Film |
| Realizador | Guillaume Talvas |
| Produtor | Valéry du Peloux |
| Director de fotografia | Nils Runiet |
| Director de fotografia | Niels Benoist |
| Câmara | Pierre Bernier |
| Editor | Guillaume Talvas |
| Assistant Editor | Cécile Valente |
| Som | Valentin Verrier |
| Assistant Director | Nadia Moussa |
| Câmara | Frédéric Ouziel |
| Production Coordination | Laura Fague Martin |
| Camera Assistant | Maxime Maujan |
| Post-production Supervisor | Thibaud Colignon |
| Mixer | Charli Masson |
| Colorist | Johan Tür |
| Pós-produção | ADF L’atelier |
| Música | David Makima |
| Impressão | Prodigious |
| Produtor | Suzanne PEREIRA DIAS |
| Produtor | Nathalie TURMEL |
| Model Making | Mathieu Andrieu |
| Fotógrafo | Aurélie Halbmeyer |
| Retocador digital | David Verduci |
| Agência de Mídia | Blue 449 |
| Chief Executive Officer (CEO) | Pascal Crifo |
| Head of Digital trading | Julie Emberger |
| Social Media Strategist | Théo Ravel de Fereirolles |
| Head of Brand Activation | Fouad Hachani |
| Endorsement & KOL | Carmelle Basset-Chercot |
| PR Agency | MSLGROUP |
| Chief Executive Officer (CEO) | Clément Leonarduzzi |
| Communications Director | Benoit Parayre |
| Chefe de Digital | Paul Mourey |
3. Black & Abroad / Go Back To Africa
| Titulo | Go Back To Africa |
| Agência | FCB/SIX |
| Campanha | Go Back To Africa |
| Anunciante | Black & Abroad |
| Marca | Black & Abroad |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Agências de viagens, operadores de turismo |
| História | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mercado | Canadá |
| Pós produção | Rooster Post Production |
| Director executivo criativo | Ian Mackenzie |
| Director assistente criativo | Frederick Nduna |
| Director assistente criativo | Andrew Bernardi |
| Redator | Curtis Chapman |
| Designer | Ramon Charles |
| Director de contas | Fraser Jackson |
| Integrated Producer | Gillian Morrison |
| Producer | Kristine Lippett |
| EVP Strategy | Anna Percy-Dove |
| Diretor de Estratégia | Paul Hanlon |
| Estrategista | Simran Kaur |
| Data Analytics Manager | Andrew Yang |
| Data Analyst | Abdul Dau |
| VP, Head of Data and Technology | Jacob Ciesielski |
| Product & Technology Solutions | John Sime |
| Front End Developer | Heung Lee |
| President | Andrea Cook |
| SVP, Director of Global Communications & PR | Melanie Mitchem |
| Agency | FCB/SIX |
| Editor | Jeff Poremba |
| Editor | Colin Murdock |
| Assistant Editor | Shane Preston |
| Produtor executivo | Yumiko Suyama |
| Produtor executivo | Kristen Van Fleet |
| Agência de Mídia | Initiative |
| PR manager | Shannon Stephaniuk |
| PR Agency | Glossy |
| Music & Sound Design | Grayson Matthews |
| Music Producer | Mark Domitric |
| Sound Engineer | Vlad Nikolic |
| Media Producer | Nicholas Shaw |
4. Black & Abroad / Go Back To Africa
| Titulo | Go Back To Africa |
| Brief | A pan-African tourism campaign turns a racial slur into an uplifting call to action. Hateful uses of the phrase “Go Back To Africa” were hijacked from Twitter, cleansed of their racial content, then used as headlines for hyper-targeted ads for each of Africa’s 54 countries. The ads led to GoBackToAfrica.com, an AI-curated content hub designed to address the lack of black representation in commercial travel imagery. GoBackToAfrica.com contains 54 ever-growing galleries, organized alphabetically by African country, built to show members of the black community travelling in Africa. |
| Agência | FCB/SIX |
| Campanha | Go Back To Africa |
| Anunciante | Black & Abroad |
| Marca | Black & Abroad |
| Data da primeira Transmissão/Publicação | 2019 / 4 |
| Sector Empresarial | Agências de viagens, operadores de turismo |
| História | Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveler, hijacks the racialized and derogatory phrase “Go back to Africa” (#GoBackToAfrica) for a pan-African tourism campaign. By blacking out hate-fueled Twitter posts and reframing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mercado | Canadá |
| Pós produção | Rooster Post Production |
| Director executivo criativo | Ian Mackenzie |
| Director assistente criativo | Frederick Nduna |
| Director assistente criativo | Andrew Bernardi |
| Redator | Curtis Chapman |
| Designer | Ramon Charles |
| Director de contas | Fraser Jackson |
| Integrated Producer | Gillian Morrison |
| Producer | Kristine Lippett |
| EVP Strategy | Anna Percy-Dove |
| Diretor de Estratégia | Paul Hanlon |
| Estrategista | Simran Kaur |
| Data Analytics Manager | Andrew Yang |
| Data Analyst | Abdul Dau |
| VP, Head of Data and Technology | Jacob Ciesielski |
| Product & Technology Solutions | John Sime |
| Front End Developer | Heung Lee |
| President | Andrea Cook |
| SVP, Director of Global Communications & PR | Melanie Mitchem |
| Agency | FCB/SIX |
| Editor | Jeff Poremba |
| Editor | Colin Murdock |
| Assistant Editor | Shane Preston |
| Produtor executivo | Yumiko Suyama |
| Produtor executivo | Kristen Van Fleet |
| Agência de Mídia | Initiative |
| PR manager | Shannon Stephaniuk |
| PR Agency | Glossy |
| Music & Sound Design | Grayson Matthews |
| Music Producer | Mark Domitric |
| Sound Engineer | Vlad Nikolic |
| Media Producer | Nicholas Shaw |
5. Tourism Australia / DUNDEE: The Son Of A Legend Returns Home
| Titulo | DUNDEE: The Son Of A Legend Returns Home |
| Agência | Droga5 |
| Campanha | Dundee: The Son of a Legend Returns |
| Anunciante | Tourism Australia |
| Marca | Tourism Australia |
| Data da primeira Transmissão/Publicação | 2018 / 2 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Empresa de design sonoro | Human |
| Creative Chairman | David Droga |
| Director criativo | Chris Colliton |
| Director criativo | Kevin Weir |
| Director assistente criativo | Jim Curtis |
| Director assistente criativo | Ryan Fitzgerald |
| Designer | Devin Croda |
| Designer | Jen Lally |
| Associate Experience Design Director | Annie Ha |
| Co-Director of Film Production | Jesse Brihn |
| Produtor executivo | Andrew Slough |
| Música | Mike Ladman |
| Director of Business Affairs | Jocelyn Howard |
| Business Affairs Manager | Tom Vendittelli |
| Talent Manager | Michelle Cramer |
| Traffic Manager | Wendy Kaplan |
| Co-Director of Interactive Production | Justin Durazzo |
| Producer | Alex Smith |
| Producer | Aaron Matys |
| Director of Art Production | Cliff Lewis |
| Producer | Nichole Katsikas |
| Associate Director | Riley Clough |
| Group Strategy Director | Will Davie |
| Group Strategy Director | Head of Digital Design |
| Communications Strategy Director | Delphine McKinley |
| Communications Strategist | Hillary Fink |
| Data Strategist | Janet Kim |
| Director de contas | Edward Rogers |
| Director de contas | Marissa Guerra |
| Account Manager | Annie Sherbon |
| Associate Account Manager | Jeff Winsper |
| Project Manager | Meredith Nydam |
| Project Manager | Tessa Muchura |
| Project Manager | Marianne Stefanowicz |
| PR manager | Danny Hernandez |
| Director de publicidade | Tourism Australia |
| Managing Diretor | John O'Sullivan |
| Chief Marketing Officer (CMO) | Lisa Ronson |
| General Manager | Susan Coghill |
| General Manager | Geoff Ikin |
| Global Manager | Nick Henderson |
| Global Manager | Sarah Gallon |
| Project Manager | Siobhan Petri |
| Global Manager | Courtney Barry |
| Global Manager | Emma Sturgiss |
| Global PR | Nicole Foster |
| Advocacy Manager | Nicole Foster |
| PR Manager North America | Julie Earle Levine |
| General Manager | John MacKenney |
| Global Manager | Iris Wagner |
| Global Manager | Manjit Gill |
| Special Projects Manager | Yvonne Cheng |
| International Media Manager | Minta Burn |
| Marketing Media Manager | Rochelle Vinson |
| General Manager | Leo Seaton |
| Produtora | Revolver |
| Produtora | Will O'Rourke |
| Produtora | Biscuit Filmworks |
| Realizador | Steve Rogers |
| Managing Diretor | Michael Ritchie |
| Managing Diretor | Shawn Lacy |
| Produtor executivo | Pip Smart |
| Produtor executivo | Holly Vega |
| Producer | Caroline Kruck |
| Director de fotografia | Russell Boyd |
| Câmara | Anna Howard |
| Drone Operator | Tony Driver |
| Designer de produção | Chris Kennedy |
| Costume | Margot Wilson |
| Make-Up Artist | Nikki Gooley |
| Efeitos especiais | Justin Bromley |
| Empresa de produção | Exile |
| Editor | Pete Sciberras |
| Produtora | Second Child |
| Pós produção | Blacksmith |
| Colorização | Company 3 |
| Som | Heard City |
| Companhia de Produção Interativa | Active Theory |
| Agência de Mídia | UM Sydney |
| Global Business Director | Sophie Bingham |
| Global Strategy Director | Chris Colter |
| Global Digital Director | Sarina Ballauff |
| Global Client Director | Ashleigh Krstanoski |
| Global Digital Manager | Anthony Thomas |
| PR Consultant | Kovert Creative |
6. Deutsche Bahn / Arizona - Rhineland
| Titulo | Arizona - Rhineland |
| Agência | Ogilvy Germany |
| Campanha | No need to fly – Around the world in Germany |
| Anunciante | Deutsche Bahn |
| Marca | Deutsche Bahn |
| Data da primeira Transmissão/Publicação | 2018 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Legenda | No need to fly – Around the world in Germany |
| Tipo de Mídia | Imprensa e publicações |
| Director de arte | Sinya Horwedel |
| Director de arte | Hendrik Frey |
| Director de arte | Axel Tagg |
| Redator | Sinya Horwedel |
| Redator | Francesca Pinheiro |
| Redator | Peter Roemmelt |
| Redator | Holger Schupp |
| Chief Creative Officer | Stephan Vogel |
| Chief Creative Officer | Bjorn Bremer |
| Director executivo criativo | Peter Roemmelt |
| Director criativo | Simon Oppmann |
| Designer | Sinya Horwedel |
| Designer | Inessa Babkovich |
| Designer | Karina Dunayevska |
| Designer | Lea Theismann |
| Account Management Team | Roland Stauber |
| Account Management Team | Alexandra Nowak |
| Account Management Team | Florian Bader |
| Artista digital | Sinya Horwedel |
| Artista digital | Joachim Becker |
| Fotógrafo | Mienny |
| Fotógrafo | Marco Bottigelli |
| Fotógrafo | Jonathan Kantor |
| Fotógrafo | Martin Diebel |
| Fotógrafo | Erin Butler |
| Fotógrafo | Mike Krosman |
| Fotógrafo | Felix Kayer |
| Fotógrafo | Carlos Lima |
| Stock | Getty Images |
| Stock | iStockphoto |
| Pós-produção | H&O |
| Product Manager | Antje Neubauer |
| Product Manager | Oliver Schmidt |
| Product Manager | Markus Faelsch |
| Product Manager | Pia Schmitt |
| Product Manager | Dr. Thomas Kemper |
| Product Manager | Sophie Vizethum |
| Equipa criativa | Magdalena Bulle |
| Equipa criativa | Alexander Pfaff |
7. Uber Brazil / Distracted Goalkeeper
| Titulo | Distracted Goalkeeper |
| Titulo (língua original) | A goalkeeper on the cell phone |
| Agência | Tech and Soul |
| Campanha | A goalkeeper on the cell phone |
| Anunciante | Uber |
| Marca | Uber Brazil |
| Data da primeira Transmissão/Publicação | 2018 / 5 |
| Sector Empresarial | Transportes, viagens e turismo |
| Legenda | A goalkeeper on the cell phone |
| História | During the most important squads at the main football championship in Brazil, the goalkeeper surprised everyone with an attitude that nobody could expect. The athlete, dear by the crowd and the biggest responsible for the squad’s security in the field, kept moving the phone a few seconds before the match start. The day after, though, he revealed that his apparent irresponsibility was actually part of an Uber and Atletico Paranaense campaign for Yellow May |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Flavio Waiteman |
| Redator | Daniel Magri |
| Director de arte | Renan Bulgari |
| Director de arte | Guga Dias da Costa |
| Creative Supervisor | Fernanda Machado |
| Director de contas | Claudio Kalim |
| Operation director | Fernando Amino |
| GP | Luiz Evandro |
| Director de media | Luiz Fernando Monteleone |
| Media assistant | Luiz Gustavo |
| Social | Fernando Silva |
| Social | Gustavo Matusda |
| Social | Debora Santiago |
| Head of marketing | Adriana Gomes |
| Brand strategist | Patricia Carvalho |
| Director criativo | Tiago Urdan |
| Director assistente criativo | Vinicius Siepierski |
| Director assistente criativo | Fabinho Cerdeira |
| Marketing Manager | Guilherme Boechat |
| CONTENT MANAGER | Cristiano Bunte |
| Public policy | Mariana Polidorio |
| Legal consel | Mariana Boni |
| Legal counsel | Mariana Boni |
| Communication manager | Marcio De Meo |
| Regulatory Counsel | Alan Troib |
8. Uber / Ubertoys
| Titulo | Ubertoys |
| Titulo (língua original) | Uber Toys |
| Agência | DDB Paris |
| Campanha | Ubertoys |
| Anunciante | Uber |
| Marca | Uber |
| Data da primeira Transmissão/Publicação | 2018 / 12 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | Eight years after the launch of Uber in France, there were dozens of ride sharing apps and the magic was gone, mostly replaced by people complaining about the service on social media. To renew the passion of customers who once saw Uber as an innovative brand, the agency had to bring the magic back to the streets. That’s what UberToys did. Six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order a toy if the car was available. |
| Filosofia | As Christmas decorations bedeck streets and windows, Uber has not stopped innovating: the firm wants Parisians to feel like children again by recalling those little timeless cars they would put on their wish lists for Santa Claus. To experience this emotion, you can order a car-size toy vehicle for free in a few clicks on Uber’s application and see one of six cars from UberToys drive all the way up to you. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Director de publicidade | Michelle Lambert |
| Director de publicidade | Julie Touyarot |
| Director de publicidade | Pauline Rigommier |
| Director de publicidade | Lindsay King |
| Account Manager | Paul Ducré |
| Account Manager | Julie Haslé |
| Account Manager | Noémie Pitois |
| Account Manager | Lucas Lahore |
| Planeador estratégico | Claude-Henri Galbois |
| Director executivo criativo | Alexander Kalchev |
| Equipa criativa | Jean Weessa |
| Equipa criativa | Mélanie Pennec |
| Equipa criativa | Jeanne Taillard |
| Equipa criativa | Timothy Alexandre |
| Agency TV Producer | Fabien Donnay |
| Produtora | Art Bridge |
| Produtora | Quad Productions |
| Produtor executivo | Olivier Bassuet |
| Founder | Olivier Bassuet |
| Chefe de produção | Claudia Traeger |
| Production Coordinator | Nabia Amraoui |
| Pós produção | Nataly Aveillan |
| Producer | Gabriel Dugué |
| Designer de produção | Arno Roth |
| Cinematografia | Balthazar la |
9. Aeromexico / DNA Discounts
| Titulo | DNA Discounts |
| Agência | Ogilvy Mexico |
| Campanha | DNA Discounts |
| Anunciante | Aeromexico |
| Marca | Aeromexico |
| Data da primeira Transmissão/Publicação | 2019 / 1 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Filosofia | To inspire more travelers to visit Mexico, Aeroméxico revealed some surprising information to Americans about their own heritage. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Realizador | Rafa Martinez |
| Produtora | Toy and butterfly |
| Produtora | Danny Holguin |
| Chief Creative Officer | John Raúl Forero |
| CCO | John Raúl Forero |
| CCO | Cesar Agost Carreno |
| CCO | Verónica Hernández |
| CCO | Mauricio Barriga |
| VP Creative | John Raúl Forero |
| VP Creative | Juan Pablo Alvarez |
| Director executivo criativo | Mauricio Guerrero |
| VP Creative | Luciano D’Amelio |
| VP Creative | Jessica Apellaniz |
| Director criativo | Hugo García |
| Director criativo | Micho Sanchez |
| Director de arte | Alejandra Rozo |
| Editor | Luisa Consuegra |
| Editor | Julián Triana |
| VP Planning | Álvaro Meléndez |
| Head of Planning | Ana Villalta |
| Planner | María Figueroa |
| Production Company | Direktor Films |
| Produtor executivo | Lali Giraldo |
| Director | Rafael Martinez |
| Pós produção | David Studio |
| TV & Radio Producer | David Pita |
10. Aeromexico / A world without borders
| Titulo | A world without borders |
| Agência | Ogilvy Colombia |
| Campanha | A world without borders |
| Anunciante | Aeromexico |
| Marca | Aeromexico |
| Data da primeira Transmissão/Publicação | 2019 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produção | Direktor films |
11. Argent / Coal Drops Yard
| Titulo | Coal Drops Yard |
| Agência | Droga5 |
| Campanha | Coal Drops Yard |
| Anunciante | Argent |
| Marca | Argent |
| Posted | Abril 2019 |
| Sector Empresarial | Transportes, viagens e turismo |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | David Kolbusz |
| Supervisor de arte | Chris Chapman |
| Designer | Tom Mattison |
| Designer | Matteo Alabiso. |
| Director de contas | Rebecca Lewis |
| Director de contas | Ella Clay |
| Account Manager | Callum Raines |
| Producer | Goldie Robbens |
| Producer | Monika Andexlinger |
| Produtor de linha | Manon Rees. |
| Estrategista | Searsha Sadek |
| Typeface | Colophon Foundry |
| Fotógrafo | Rosie Matheson |
| Fotógrafo | Flora Maclean |
| Fotógrafo | Straton Heron |
| Fotógrafo | Catherine Losing |
| Fotógrafo | Aleksandra Kingo |
| Fotógrafo | Maisie Cousins |
| Fotógrafo | Martin Parr |
| Fotógrafo | Iwona Pinkowicz |
| Fotógrafo | John Sturrock |
| Illustrator | Jay Cover |
| Illustrator | Jack Sachs |
| Illustrator | Alva Skog |
| Illustrator | Nicolas Burrows |
| Illustrator | Kyle Platts |
| Illustrator | Lucy Kirk |
| Illustrator | Charlotte Trounce |
| Illustrator | Sophy Hollington |
| Illustrator | Zoë More O |
| Illustrator | William Luz |
| Illustrator | Dan Woodger |
| Visual Artist | ManvsMachine |
12. MGM Resorts / Universal Love
| Titulo | Universal Love |
| Agência | McCann New York |
| Campanha | Universal Love |
| Anunciante | MGM Resorts International |
| Marca | MGM Resorts |
| Data da primeira Transmissão/Publicação | 2018 / 4 |
| Sector Empresarial | Hotéis e resorts |
| História | Las Vegas is the “wedding capital of the world,” but not necessarily for LGTBTQ couples. As the largest hotel brand in Vegas, and one with a long history of support for the LGBTQ community, MGM Resorts was on a mission to spread a message of inclusion, showing that Vegas was truly welcoming to all.;Throughout the history of music, love songs have almost solely celebrated heterosexual love. These well-known songs don’t reflect the changing definitions of love and marriage, making them harder for same-sex couples to fully embrace and relate to. As a result, these couples had few choices when it came to wedding songs that represent their relationship. As a popular destination for weddings, we realized MGM could help change that.;We decided to harness the power of music to bring a message of inclusivity to the world in the most entertaining way possible. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Realizador | Lagan Sebert |
| Produtor executivo | Sandra Sampayo |
| Produtor executivo | Brandon Bloch |
| Casting | Jenny O |
| Empresa de produção | Chris Franklin |
| Colorização | Chris Ryan |
| Som | Rob Fielack |
| Tusk Music Production | Rob Kaplan |
| Produtor executivo | Aaron Mercer |
13. Berliner Verkehrsbetriebe (BVG) / Mind the gap
| Titulo | Mind the gap |
| Brief | In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!" |
| Agência | Serviceplan Group |
| Campanha | Mind the gap |
| Anunciante | Berliner Verkehrsbetriebe (BVG) |
| Marca | Berliner Verkehrsbetriebe (BVG) |
| Data da primeira Transmissão/Publicação | 2019 / 5 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | To mark 'Equal Pay Day', the Berlin metro offers a 'Women's Ticket' at a reduced fare to highlight the pay differential between the genders. The 'Frauenticket' initiative is limited to March 18, and accompanied by the slogan: 'Mind the Pay Gap'. |
| Problema | vvvvvv |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Redator | Sebastian Bialon |
| Redator | Jan Roters |
| Director de arte | Wenke Möller-Madhana |
| Director de arte | Nils Frankenbach |
| Chief Creative Officer | Alex Schill |
| Creative Director | Myles Lord |
| Account Manager | Philipp Krause |
| Account | Sandra Bergström |
| General Manager | Patricia Nassauer |
| Production Company | Media Monks Amsterdam |
| Technical Director | Richard Heuser |
| Technical Director | Edwin Scholte |
| Producer | Chance Woodward |
| Redator | Sebastian Bialon |
| Senior Media Consultant | Jana Dreger |
| Agência de Mídia | MEDIAPLUS |
| Realizador | EVA JULIA MANNEKE |
14. Uber / UberToys
| Titulo | UberToys |
| Brief | When Uber was launched in France in 2011, it felt like magic to have a car available at the tip of your fingers. Eight years later, there were dozens of ride sharing apps, and the magic of Uber was gone, replaced by people complaining about the service on social media. In this context, the brand had to bring back magic to the streets. Enter UberToys: six life-sized toy cars offering rides in Paris, Zurich and Vienna, over one month, for free. Every Uber customer could order an UberToy, if the car was available, and live out a childhood dream. |
| Agência | DDB Paris |
| Campanha | Ubertoys |
| Anunciante | Uber |
| Marca | Uber |
| Posted | Novembro 2019 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | In 2011, Uber was launched in France and it felt like magic to have a car available at the tip of your fingers. Eight years later, there are dozen of ridesharing apps, and the magic of Uber was gone, mostly replaced by people complaining on social media about the service. In this context and to renew the passion of customers who used to see Uber as an innovative brand, we had to bring back magic to the streets.That’s what’s UberToys did. Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.Every Uber customer could order an UberToy if the car was available.Our Target Audience was every Uber customer of Paris, Zurich and Vienna, and more globally French, Swiss and Austrian people who saw the campaign online thru UGC and the two films we made to promote UberToys. |
| Tipo de Mídia | Case Study |
| Director executivo criativo | Alexander Kalchev |
| Equipa criativa | Jean Weessa |
| Equipa criativa | Mélanie Pennec |
| Equipa criativa | Jeanne Taillard |
| Equipa criativa | Timothy Alexandre |
| Planeador estratégico | Claude-Henri Galbois |
| TV Production | Fabien Donnay |
| Agency Manager | Paul Ducré |
| Agency Manager | Julie Haslé |
| Agency Manager | Noémie Pitois |
| Agency Manager | Lucas Lahore |
15. Faroe Islands / Closed for Maintenance
| Titulo | Closed for Maintenance |
| Agência | Mensch & Sansir |
| Campanha | Closed for Maintenance |
| Anunciante | Visit Faroe Islands & Atlantic Airways |
| Marca | Faroe Islands |
| Posted | Setembro 2019 |
| Sector Empresarial | Transportes, viagens e turismo |
| História | The Faroe Islands is a tiny archipelago in the North Atlantic with a population of 50,000. Tourism had boomed, but this was a problem in a place where the infrastructure could not handle any more tourists. So the islands took a bold move. On February 20 2019, the Faroese Prime Minister announced that on the last weekend of April, the Faroe Islands would be "Closed for maintenance", but open to voluntourists. Major tourist sites were shut, but volunteers arrived to help maintain the Islands. In return, they were given accommodation and food by the Faroese nation. |
| Tipo de Mídia | Eventos |
| Comprimento | |
| Advertising Agency | Mensch |
| Design Agency | Mensch |
| Production Company | Sansir |
| Chief Creative Officer | Rune Hørslev |
| Executivo de contas | Tor Verland |
| Director de arte | Bogi Henriksen |
| Redator | Flemming Boutrup |
| Chief Creative Officer | Frederik Preisler |
| Project Manager | Isabella Sofie Nielsen |
| Executivo de contas | Rasmus Mikkelsen |
| Project Manager | Anna Taussi |
| Director de arte | Poul Clements |
16. Velocity Frequent Flyer / The Earnbassadors
| Titulo | The Earnbassadors |
| Agência | CHEP Network |
| Campanha | The Earnbassadors |
| Anunciante | Virgin Blue International Airlines Pty Ltd |
| Marca | Velocity Frequent Flyer |
| Posted | Julho 2019 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| Tipo de Mídia | Social Media |
| Comprimento | |
| Director de arte | Nico Smith |
| Redator | Zac Pritchard |
| Chief Creative Officer | Ant White |
| Director criativo | Ashley Wilding |
| Director criativo | Daniel Davison |
| Designer | Trent Michael |
| Designer | Vanessa Saporito |
| Designer | Phil Tibballs |
| Realizador | Toby Pike |
| Realizador | Mike Tosetto |
| Produtor | Kyla Bridge |
| Produtor | Katena Valastro |
| Produtor | Natalie Hort |
| Produtor | Marge McInnes |
| Produtor executivo | Holly Alexander |
| Produtor executivo | Rob Galluzzo |
| Produtor executivo | Corey Esse |
| Produtora | FINCH |
| Produtora | ARC Edit |
| Account Management Team | Renee Hyde |
| Account Management Team | Sam Mcgown |
| Account Management Team | George Robertson |
| Account Management Team | Caitlin Adler |
| Creative technologist | Matthew Rose |
| Data Scientist | James Greaney |
| Director de fotografia | Dan Freene |
| Editor | King Yong |
| Group Creative Director | Brian Jefferson |
| Product Manager | Anthony Harca |
| Estrategista | David Halter |
| Estrategista | Calvin Cain |
| Estrategista | Lucy Bowers |
| Estrategista | Hannah Garcia |
| Estrategista | Will McClure |
| Equipa criativa | Peta Einberg |
