The Most Creative Campaigns, Brands
and Agencies in Retail
IT’S HARD TO EXCEL IN A SECTOR WITH TRADITIONALLY HIGH STANDARDS, SO CONGRATS ARE DUE TO BURGER KING, IKEA AND JOHN LEWIS.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Retail is all about the sell, of course, so it’s the natural home of terrific advertising. Since fast food chains are included here, Burger King and FCB steal the show with their cheeky “Whopper Detour”. There was also plenty of love for Ikea’s “ThisAbles” project from McCann Tel Aviv; the perfect example of an agency solving a problem in partnership with a client. Adam&eveDDB and John Lewis practically wrote the book on retail ads, so here they are with two different spots, featuring Elton John and – in a sense – Queen. In a category largely divided between Europe and the US, great to see Dentsu Webchutney from India in eighth place with its smart-talking Hagglebot, which brought the art of the deal to the digital world.
Most awarded
campaigns, brands &
agencies in
Retail in
2019
Most awarded
campaigns, brands and
agencies in
Retail in
2019
CAMPAIGNS
BRANDS
| Brand | ||
|---|---|---|
| 1 |  |
Burger King |
| 2 |  |
McDonald’s |
| 3 |  |
IKEA |
| 4 |  |
John Lewis & Partners |
| 5 |  |
Wendy's |
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
adam&eveDDB, London |
| 2 |  |
FCB New York |
| 3 |  |
DAVID, Miami |
| 4 |  |
TBWA\PARIS, Boulogne-Billancourt |
| 5 |  |
VMLY&R Kansas City |
Watch
12. McDonald's / McDelivery 4
| Titulo | McDelivery 4 |
| Agência | TBWA\PARIS |
| Campanha | McDelivery - Pluie |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2019 / 2 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
| Tipo de Mídia | Imprensa e publicações |
| Director de publicidade | Xavier Royaux |
| Director de publicidade | José Jacinto |
| Director de publicidade | Benoit Kolb |
| Account Manager | Luc Bourgery |
| Account Manager | Jonathan Serog |
| Account Manager | Emmanuelle Escalere |
| Account Manager | Matthieu Charles |
| Account Manager | Julie Montagné |
| Director executivo criativo | Benjamin Marchal |
| Director executivo criativo | Faustin Claverie |
| Redator | David Philip |
| Director de arte | Olivier MULARSKI |
| Fotógrafo | Roberto Badin |
| Art Buyer | Elise Kubler |
13. McDonald's / McDelivery 1
| Titulo | McDelivery 1 |
| Agência | TBWA\PARIS |
| Campanha | McDelivery - Pluie |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2019 / 2 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
| Tipo de Mídia | Imprensa e publicações |
| Director de publicidade | Xavier Royaux |
| Director de publicidade | José Jacinto |
| Director de publicidade | Benoit Kolb |
| Account Manager | Luc Bourgery |
| Account Manager | Jonathan Serog |
| Account Manager | Emmanuelle Escalere |
| Account Manager | Matthieu Charles |
| Account Manager | Julie Montagné |
| Director executivo criativo | Benjamin Marchal |
| Director executivo criativo | Faustin Claverie |
| Redator | David Philip |
| Director de arte | Olivier MULARSKI |
| Fotógrafo | Roberto Badin |
| Art Buyer | Elise Kubler |
14. McDonald's / McDelivery 2
| Titulo | McDelivery 2 |
| Agência | TBWA\PARIS |
| Campanha | McDelivery - Pluie |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2019 / 2 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
| Tipo de Mídia | Imprensa e publicações |
| Director de publicidade | Xavier Royaux |
| Director de publicidade | José Jacinto |
| Director de publicidade | Benoit Kolb |
| Account Manager | Luc Bourgery |
| Account Manager | Jonathan Serog |
| Account Manager | Emmanuelle Escalere |
| Account Manager | Matthieu Charles |
| Account Manager | Julie Montagné |
| Director executivo criativo | Benjamin Marchal |
| Director executivo criativo | Faustin Claverie |
| Redator | David Philip |
| Director de arte | Olivier MULARSKI |
| Fotógrafo | Roberto Badin |
| Art Buyer | Elise Kubler |
15. McDonald's / McDelivery 3
| Titulo | McDelivery 3 |
| Agência | TBWA\PARIS |
| Campanha | McDelivery - Pluie |
| Anunciante | McDonald's |
| Marca | McDonald's |
| Data da primeira Transmissão/Publicação | 2019 / 2 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery. |
| Tipo de Mídia | Imprensa e publicações |
| Director de publicidade | Xavier Royaux |
| Director de publicidade | José Jacinto |
| Director de publicidade | Benoit Kolb |
| Account Manager | Luc Bourgery |
| Account Manager | Jonathan Serog |
| Account Manager | Emmanuelle Escalere |
| Account Manager | Matthieu Charles |
| Account Manager | Julie Montagné |
| Director executivo criativo | Benjamin Marchal |
| Director executivo criativo | Faustin Claverie |
| Redator | David Philip |
| Director de arte | Olivier MULARSKI |
| Fotógrafo | Roberto Badin |
| Art Buyer | Elise Kubler |
