The Most Creative Campaigns & Agencies in Transport & Tourism

The most creative campaigns in Transport & Tourism in 2018

Alternatives to crowded cities, cardboard boxes and a legendary Australian featured in some of the most moving travel campaigns.

Some of the biggest hits in transport and tourism were more about mobility than travel. Take the wonderful “Boxes” spot for Uber from Forsman & Bodernfors, which was all about unlocking traffic-clogged cities. Similar yet entirely different was Jung Von Matt’s genius idea of turning an Adidas sports shoe into an annual ticket, to persuade young people to take the subway. McCann New York scored big with an album featuring a selection of love songs that overturned gender clichés – all to promote MGM Resorts in Las Vegas, the marriage capital of the U.S. For Australia, Droga 5 created a mock trailer for a film featuring Crocodile Dundee’s hapless son. Elsewhere, a surf photographer abandoned the beaches of paradise for the storm-battered Lofoten archipelago in Norway, where he found a different kind of nirvana.

THE MOST CREATIVE ADS IN TRANSPORT & TOURISM IN 2018

Titulo Marca Agência, Cidade
1.  The ticket-shoe Berliner Verkehrsbetriebe (BVG) Jung von Matt AG, Hamburg
2.  Universal Love MGM Resorts McCann New York
3.  Universal Love Songs MGM Resorts McCann New York
4.  Universal Love MGM Resorts International McCann New York
5.  DUNDEE: The Son Of A Legend Returns Home (Trailer 1) Tourism Australia Droga5, New York
6.  Boxes - Let's Unlock Cities Uber Forsman & Bodenfors, Göteborg
7.  LOFOTEN Lufthansa Kolle Rebbe Werbeagentur GmbH, Hamburg
8.  Friendly photography ban in bergün Graubünden Ferien Jung von Matt/Limmat Werbeagentur AG, Zürich
9.  The neymarless sponsorship Gol Linhas Aereas AlmapBBDO, São Paulo
10.  The Billion Point Giveaway 15% Velocity Frequent Flyer Bonus CHE Proximity, South Yarra VIC
11.  Aussie News Today Australia Clemenger BBDO Sydney, St. Leonards
12.  Date Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
13.  Swim Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
14.  HUMAN MONUMENTS Thalys Rosapark, Paris
15.  Beach 2 Thai Airasia BBDO Bangkok
16.  Spiritual Festival Youth & Adventure TBWA\Hunt\Lascaris Johannesburg
17.  Real- Time Taxi Display United Airlines mcgarrybowen, New York

1 — Berliner Verkehrsbetriebe (BVG) - The ticket-shoe

MARCA: Berliner Verkehrsbetriebe (BVG)

AGêNCIA: Jung von Matt AG

MEDIA: Interatividade

2 — MGM Resorts - Universal Love

MARCA: MGM Resorts

MEDIA: Case Study

2 — MGM Resorts - Universal Love Songs

MARCA: MGM Resorts

MEDIA: Case Study

2 — MGM Resorts International - Universal Love

MARCA: MGM Resorts International

MEDIA: Viral

3 — Tourism Australia - DUNDEE: The Son Of A Legend Returns Home (Trailer 1)

MARCA: Tourism Australia

AGêNCIA: Droga5

MEDIA: Televisão

4 — Uber - Boxes - Let's Unlock Cities

MARCA: Uber

AGêNCIA: Forsman & Bodenfors

MEDIA: Interatividade

5 — Lufthansa - LOFOTEN

MARCA: Lufthansa

AGêNCIA: Kolle Rebbe Werbeagentur GmbH

MEDIA: Televisão

6 — Graubünden Ferien - Friendly photography ban in bergün

MARCA: Graubünden Ferien

AGêNCIA: Jung von Matt/Limmat Werbeagentur AG

MEDIA: Viral

7 — Gol Linhas Aereas - The neymarless sponsorship

MARCA: Gol Linhas Aereas

AGêNCIA: AlmapBBDO

MEDIA: Integrated Media/360 Activation

7 — 15% Velocity Frequent Flyer Bonus - The Billion Point Giveaway

MARCA: 15% Velocity Frequent Flyer Bonus

AGêNCIA: CHE Proximity

MEDIA: Case Study

9 — Australia - Aussie News Today

MARCA: Australia

AGêNCIA: Clemenger BBDO Sydney

MEDIA: Viral

9 — Youth & Adventure - Date

MARCA: Youth & Adventure

AGêNCIA: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Rádio

9 — Youth & Adventure - Swim

MARCA: Youth & Adventure

AGêNCIA: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Rádio

12 — Thalys - HUMAN MONUMENTS

MARCA: Thalys

AGêNCIA: Rosapark

MEDIA: Case Study

13 — Thai Airasia - Beach 2

MARCA: Thai Airasia

AGêNCIA: BBDO Bangkok

MEDIA: Imprensa e publicações

14 — Youth & Adventure - Spiritual Festival

MARCA: Youth & Adventure

AGêNCIA: TBWA\Hunt\Lascaris Johannesburg

MEDIA: Rádio

15 — United Airlines - Real- Time Taxi Display

MARCA: United Airlines

AGêNCIA: mcgarrybowen

MEDIA: Imprensa e publicações