Supermarkets battled with fast food outlets for primacy, but a fake brand almost stole the show.
If you think retail is all about window displays and aisles, think again. Burger King and McDonald’s dominated this sector, with KFC also making an appearance. Leading the pack, though, was French supermarket Carrefour, which defied the law to sell fruit and vegetables grown from seeds “banned” by the EU thanks to the clout of the agro-chemical giants. It was almost as worrying as the “scary clowns” Burger King invited to its stores for free meals on Halloween, as a light-hearted jab at its competitor. But perhaps the most amusing act of vengeance was by Diesel, which stole a march on counterfeiters by selling fake merchandise, branded DEISEL, that turned out to be real.
If you think retail is all about window displays and aisles, think again. Burger King and McDonald’s dominated this sector, with KFC also making an appearance. Leading the pack, though, was French supermarket Carrefour, which defied the law to sell fruit and vegetables grown from seeds “banned” by the EU thanks to the clout of the agro-chemical giants. It was almost as worrying as the “scary clowns” Burger King invited to its stores for free meals on Halloween, as a light-hearted jab at its competitor. But perhaps the most amusing act of vengeance was by Diesel, which stole a march on counterfeiters by selling fake merchandise, branded DEISEL, that turned out to be real.
Most awarded
campaigns, brands &
agencies in
Retail in
2018
Most awarded
campaigns, brands and
agencies in
Retail in
2018
CAMPAIGNS
BRANDS
Brand |
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AGENCIES
Name | ||
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1 | Marcel, Paris | |
2 | Ogilvy Hong Kong | |
3 | LOLA MullenLowe, Madrid | |
4 | Jung von Matt/Alster, Hamburg | |
5 | TBWA\Thailand, Bangkok |
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1. Carrefour / Black Supermarket
Titulo | Black Supermarket |
Agência | Marcel |
Campanha | Black Supermarket |
Anunciante | Carrefour |
Marca | Carrefour |
Posted | Agosto 2018 |
Sector Empresarial | Grandes armazéns, supermercados |
História | Since the 1990s, Carrefour has fought for a more sustainable agriculture for the planet, farmers’ rights, and consumers’ health. But nobody knows it.;At the same time, as we were developing organic agriculture in France, we came against an insurmontable obstacle: the law. 90% of farmable varieties have already disappeared worldwide since the 20th century. Among the rest, only 3% are allowed. Why? Because an absurd European law forbids all « farmers’ varieties ». They would be tremendous assets for the development of organic agriculture. But only hybrid, pesticide-resistant seeds - patented by the agro-chemical industry - are authorized. |
Tipo de Mídia | Viral |
Comprimento | |
Mais Informações | https://www.lovethework.com/entries/509275 |
Advertiser Supervisors | Philippe Thobie |
Advertiser Supervisors | Laure Lamoure |
Advertiser Supervisors | Jennifer Peyre |
Creative Chairman | Anne de Maupeou |
Chief Creative Officer | Dimitri Guerassimov |
Chief Creative Officer | Fabien Teichner |
Creative Director | Gaëtan du Peloux |
Creative Director | Youri Guerassimov |
Copywriter | Antonin Jacquot |
Art Director | Clément Sechet |
Art Director Assistant | Sophie Larivière |
Digital Art Director | Eulalia Bartolomeu |
CEO | Christian Verger |
CEO | Pascal Nessim |
CEO | Charles Georges-Picot |
Account Supervisor | Aurélie Fossoux |
Account Manager | Noëlla Neffati |
Assistant Account Manager | Olivia Baranes |
Project Manager | Claire Sioufi |
CSO & Managing Partner | Nicolas Levy |
Strategic Planner | Sarah Lemarié |
Social Media Manager | Julien Petit |
Model Maker | Mathieu Andrieu |
Model Maker | Karine Pouessel |
Stunt Producer | Corine Guedj |
Producer | Gaël Cheval |
Production Manager | Elise Gangneux |
Photographer | Eric Fenot |
Director | Edouard Le Scouarnec |
Producer | Manon Leurent |
Production director | Amine Ketem |
Entrant Company | CARREFOUR |
Idea Creation | MARCEL |
Production | PRODIGIOUS |
Production | ICONOCLAST |
Production | NIGHTSHIFT |
Production | GUM |
Production | DMBM |
2. Burger King / Scary Clown Night
Titulo | Scary Clown Night |
Agência | LOLA MullenLowe |
Campanha | Burger King |
Anunciante | Burger King |
Marca | Burger King |
Posted | Abril 2018 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | Everybody is afraid of clowns. Except for Burger King.To prove it, the king decided to face its fear and invite its scariest enemy for a meal. The message was simple: “Come as a clown, eat like a king.” During the night of Halloween celebrations, Burger King gave away a Whopper to everyone that came dressed as a clown. You don't need to read Stephen King to think clowns are scary. As a way of defying the fear and teasing its main rival, Burger King offered a free Whopper to anyone who came dressed as a clown on Halloween. Scary Clown Night generated a vast array of costumes and some great PR too. |
Tipo de Mídia | Case Study |
Comprimento | |
Pós produção | Serena |
Director executivo criativo | Pancho Cassis |
Director criativo | Fred Bosch |
Director criativo | Fabio Brigido |
Director criativo | Tomás Ostiglia |
Redator | Alvaro Palma |
Redator | Jose Sancho |
Redator | Tom Elliston |
Director de arte | Pedro Sattin |
Community Manager | Alex Sanchez |
Director de contas | Carlos Solchaga |
Account Manager | Beatriz Sanz |
Account Manager | Laura Gerpe |
Planeador estratégico | Marcelle Santos |
Communications Planner | Daniel Packness |
Produtor da agência | Florencia Caputo |
Produtor da agência | César Baciero |
Produtor da agência | Diego Baltazar |
Produtora | Only 925 |
Realizador | Rodrigo Cortés |
Produtor executivo | Maria Jesus Horcajuelo |
Production Manager | Óscar Vigiola |
Director de fotografia | Rafa García |
Editor | Efraín Parrilla |
Fotógrafo | Ale Burset |
Retocador digital | Diego Speroni |
Música | TBC Spain |
Agência de Mídia | Vision Media |
Public Relations Agency | Weber Shandwick |
Chief Creative Officer | Chacho Puebla |
Head of PR | Sarah Okrent |
Head of Brand Marketing | Fernando Machado |
Titulo | The most German supermarket |
Agência | Jung von Matt/Next Alster GmbH |
Campanha | EDEKA VIELFALT |
Anunciante | EDEKA Zentrale |
Marca | VIELFALT KAMPAGNE |
Data da primeira Transmissão/Publicação | 2017 |
Sector Empresarial | Grandes armazéns, supermercados |
Filosofia | German supermarket EDEKA is well known for its great variety of products. But in order to make a statement against racism they stopped offering it for one day. Instead they opened the most German supermarket ever. For just one day they banned all foreign goods and offered products made in Germany only. So that between empty shelves Germans could see for themselves what less diversity really looks like. After almost one year of preparation the shelves of one EDEKA market in Hamburg were finally emptied. Just one day later, on the 19th of August 2017, the most German supermarket ever opened its doors. Customers visiting the market were allowed to take pictures and videos while we were filming their reactions. Thanks to material shared by them the stunt went viral the very same day. Two weeks later, on the 31st of August, we published the video material shot during the stunt. By then people all over the world had already shared videos and photos on Social Media. News and magazines referred to our experiment and we became part of an on going worldwide discussion about racism and diversity. More than 117 articles were published on this subject worldwide. More than 10,000 posts were generated on social media, with an engagement of 328,000 users. Around 9,000 followers were reached on Twitter - around 9 million on Facebook. User shared the content over 30.000 times. Worldwide, the campaign reaches more than 105 million people. After the stunt EDEKA generated 18,000 new followers. We hope that this idea - just a week before the federal election in Germany - will make people think about the situation in Europe and open their eyes that diversity ist important for everyone of us. The case is relevant to media "use of stunt", because this stunt is a good example of an exceptionally staged idea with a relevant insight that concerns us all. The EDEKA target group consists a wide range of people. Mostly adults with a regulated income from the upper middle class. The aim was to reach precisely these people, as these also deal with political conflicts. The stunt should therefore take place in a supermarket to reach the typical clientele. In the expectation that the stunt would already virally spread by customers, small sings were placed in the market, to elucidate the event. Of course, everything was filmed by hidden cameras. One week later the online film was planned to go on air. Even before the online film, the stunt was already all over the news worldwide. |
Tipo de Mídia | Exterior |
Comprimento | |
Production | MARKENFILM CROSSING Hamburg |
Additional Company | EDEKA ZENTRALE AG and CO KG Hamburg |
Director executivo criativo | Jens Pfau |
Managing Director | Peter Ströh |
Creative Director | Anna lichnog |
Account Director | Florian Laufenberg |
Project Manager | Isabelle Mielke |
Director de arte | Pia Mader |
Copy Writer | Heiner Twenhäfel |
Director de arte | Dany Rothemund |
Director | Kai Sehr |
Producer | Marie Bohr |
Creative Director | Sebastian Schnell |
4. 7-Eleven / Rhythm of Love Wall
Titulo | Rhythm of Love Wall |
Agência | ADK Taiwan |
Campanha | Rhythm of Love Wall |
Anunciante | Uni 7-11 Csr |
Marca | 7-Eleven |
Data da primeira Transmissão/Publicação | 2017 |
Sector Empresarial | Retalho, distribuição e cadeias de restaurantes |
História | Implementation;There's no interaction between the ordinary donation box and the donors, it's almost one-way. That is, the interaction will be finished after people donate the money.;The Rhythm of Love Wall broke this restriction, makes the donation box become an outdoor media which can interact with the consumer. People can receive the applause immediately after donating, in addition, 7-ELEVEN stands in great advantage with owning 5000 stores all over Taiwan, so the Rhythm of Love Wall toured across various key cities in Taiwan, and successfully reached everyone around the country, it effectively increases the participation.;Entry Summary;In Taiwan, everyone knows the meaning of “Rhythm of Love.”;However, to people from other countries, the clapping doesn't mean anything to them.;It is a well-known and most direct way to express encouragement to anyone to the Taiwanese people since their childhood. As a result, whenever people in Taiwan hear the clapping of Rhythm of Love, they will realize there’s someone doing a good deed which is worth to be encouraged.;Therefore we brought up an idea – “Every coin with love deserved a loving encouragement!”, we make people can receive the Rhythm of Love applause when they did a good deed. It not only successfully draws peoples’ attention across the whole countries but also created the buzz of “donating will receive encouragement.”;Brief Explanation;The traditional donation box is always presented as a box, it can’t make the sound and interact with the consumer neither.;The Rhythm of Love Wall donation box, which directly transformed the donation box into a new outdoor media. When people drop a coin into it, it will instantly give applause to them, communicate that helping people is a happy thing.;People can create their own clapping rhythm on the mobile website, and transmit back to the installation in the store immediately, and people can also make a donation online.;7-ELEVEN stands in great advantage with over 5000 stores all over Taiwan, make the Rhythm of Love Wall successfully reached to everyone and created a huge buzz while it just launched. |
Filosofia | PARTY New York and ADK Taiwan created a Robotic Clapping Wall for 7-Eleven Taiwan’s CSR campaign “Rhythm of Love”. The Robotic Clapping Wall is made of 12 pairs of mechanical hands and a donation box. Every time someone donates money into the donation box, the wall will react and start to clap, thus giving you an applause for your contribution. The wall performs different clapping rhythms every time including user-generated ones. I designed a campaign website, which allows visitors to create and share their own clapping rhythm. These walls were exhibited at 7-Eleven stores across major cities in Taiwan for 2 months. |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Richard Yu |
Director criativo | Kurt Lin |
Redator | Jean Shih |
Redator | Maya Yang |
Redator | Lisa Wang |
Director de arte | Richard Yu |
Director de arte | Kurt Lin |
Director de arte | Yuzen Lin |
Website Director | Masumasu |
Realizador | Chelun Ou |
Special Effects Company | Bye Bye World |
Sound Production Company | Wondrous Inc., Tokyo |
Chief Creative Officer & Art Director | Richard Yu |
Creative Director & Art Director | Kurt Lin |
Copywriter | Jean Shih |
Copywriter | Lisa Wang |
Art Director | Yuzen Lin |
Account Executive | Shika Hsieh |
Account Executive | Riley Hsia |
Creative Director / Design Director | Eiji Muroichi |
Tech Director | Qanta Shimizu |
Senior Designer | Shiny Lee |
Creative Advisor | Masashi Kawamura |
Clapping Hand Tech & Design Direction | Masato Takahashi |
Production Director | Chiao-Chun Su |
Electronic engineer | Ben Hsu |
Installation production | Yi-Hsuan Chu |
Installation production | Chi-Tsung Chen |
Installation production | Yvonne Chang |
Programmer | Chi-Chen Yang |
Music Producer, Composer | Yuuki Ono |
Web Developer | Yuma Murakami |
Director | Ou Chelun |
Entrant Company | ADK TAIWAN |
Idea Creation | ADK TAIWAN |
Production | PARTY NY |
Production | BYE BYE WORLD |
Production | 23 DESIGN |
Production | INNOCIRQUE |
Production | CHELUN OU FILM |
Additional Company | WONDROUS INC. |
Additional Company | MASUMASU |
5. Diesel / Deisel: Go With the Fake
Titulo | Deisel: Go With the Fake |
Agência | Publicis New York |
Campanha | Deisel: Go With the Fake |
Anunciante | Diesel |
Marca | Diesel |
Data da primeira Transmissão/Publicação | 2018 / 1 |
Sector Empresarial | Armazéns de roupa e acessórios |
História | During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage. |
Tipo de Mídia | Viral |
Comprimento | |
Audio Record | Duotone Audio Group |
Planeador estratégico | Noa Dekel |
Creative Agency | Publicis Italy |
Director executivo criativo | Luca Pannese |
Director executivo criativo | Luca Lorenzini |
Redator | Bryce Hooton |
Director de arte | Kristen Koop |
Chief Production Officer | Lisa Bifulco |
Produtor executivo | Tim LeGallo |
Business Manager | Adrienne Ludvigsen |
Director de contas | Melanie Lyon |
Director de contas | James Bundy |
Director criativo | Bruno Bertelli |
Director criativo | Cristiana Boccassini |
Digital Creative Director | Milos Obradovic |
Digital Creative Director | Mihnea Gheorghiu |
Social Media Manager | Doina Tatu |
Client Services Director | Barbara Pusca |
Account Manager | Camilla Poli |
Produtora | Rival School Pictures |
Realizador | Andrew Lane |
Produtor executivo | James Blom |
Production Supervisor | Doug Smith |
Asst. Production Supervisor | Connor Vassar |
Empresa de produção | Cosmo Street |
Editor | Aaron Langley |
Producer | Paolo Solarte |
Música | Alessandro Cristofori |
Música | Diego Perugini |
Chief Creative Officer | Andy Bird |
Head of Social Media | Stefano Perazzo |
6. Burger King / Loving "It"
Titulo | Loving "It" |
Agência | Grabarz & Partner |
Campanha | Loving "It" |
Anunciante | Burger King |
Marca | Burger King |
Data da primeira Transmissão/Publicação | 2017 |
Sector Empresarial | Restaurantes e comida rápida |
Tipo de Mídia | Exterior |
Comprimento | |
Production Company | RABBICORN FILMS GMBH, Hamburg |
Advertising Agency | Grabarz & Partner |
Titulo | Dragster |
Agência | Ogilvy Hong Kong |
Campanha | Hot & Spicy |
Anunciante | KFC |
Marca | KFC |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Comida |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Reed Collins |
Director criativo | John Koay |
Director criativo | Matt Nisbet |
Director assistente criativo | Kai Fung Chan |
Director de arte | John Koay |
Account Manager | Stella Fung |
Project Manager | Jennifer To |
Fotógrafo | Illusion Bangkok |
Illustrator | Illusion Bangkok |
Retocador digital | Illusion Bangkok |
8. McDonald's / The Flip
Titulo | The Flip |
Agência | We Are Unlimited |
Campanha | International Women's Day 2018 |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Comida |
Tipo de Mídia | Viral |
Comprimento | |
Chief Creative Officer | Ari Weiss |
Chief Creative Officer | Toygar Bazarkaya |
Chief Executive Officer (CEO) | Mark Mulhern |
Chief Delivery Officer | Denis Budniewski |
Chief Production Officer | Jon Ellis |
Director executivo criativo | John Hansa |
Director criativo | Vic Sanchez |
Director criativo | Jon Morgan |
Director de arte | Emily Walton |
Redator | Sarah Uchison |
Redator | Liza Rush |
Director de arte | Caitlin VanderKlok |
Director de arte | Georgia Taylor |
Redator | Sarah Dembkowski |
Videographer | Mason Adams |
Integrated Producer | Otto Linwood III |
Content Producer | Nikki Calabrese |
Group Business Director | Chris Bergen |
Group Business Director | Melanie Behling |
Executivo de contas | Jessa Gianotti |
Executivo de contas | Ellese Meyer |
Senior Social Strategy Lead | Emily Bader |
Senior Narrative Strategist | Carly Starratt |
Associate Director Social Strategy | Daniela Vieira |
Network Partner | DDB Canada |
Executive Vice President | Cosmo Campbell |
Chief Creative Officer | Cosmo Campbell |
Director executivo criativo | Dean Lee |
Director de arte | John Larigakis |
Produtora | Sanctuary Content |
Produtor executivo | Preston Lee |
Realizador | Elle Ginter |
Producer | Tyler Boylan |
Director Photography | Allison Anderson |
Empresa de produção | Arcade Edit |
Managing Partner | Damian Stevens |
Chefe de produção | Kirsten Thon-Webb |
Produtor executivo | Crissy DeSimone |
Senior Producer | Rebecca Jameson |
Editor | Kim Bica |
Assistant Editor | Dean Miyahira |
Assistant Editor | Andy Trecki |
Audio Post | We Are Unlimited |
Engenheiro de áudio | Paxson Helgesen |
Efeitos especiais | Timber |
Director criativo | Jonah Hall |
Director criativo | Kevin Lau |
Managing Partner | Jonah Hall |
Managing Partner | Kevin Lau |
Produtor executivo | Sabrina Elizondo |
Chefe de produção | Melody Alexander |
VFX Producer | Emily Avoujageli |
Colorist | Miles Kinghorn |
Lead Flame Artist | Brian Shneider |
Flame Assistant | Brandon Harden |
Flame Assistant | Brack Hightchew |
Managing Partner | The Marketing Store |
Vice President (VP) | Jim Eby |
Director criativo | Jim Eby |
Vice President (VP) | Ursula Ostrom |
Director de contas | Ursula Ostrom |
Supervisor de conta | Kathryn Fiedler |
Director de arte | Megan VanDagens |
Design | Boxer Brand Design |
Director criativo | Diana Samper |
Director de contas | Lisa Burgess |
Senior Account Executive | Brian Torbik |
Director de media | Resolution Media |
Associate Director | Eric Dornbrook |
Associate Director | Samantha Bartucci |
Social Media Supervisor | Maura McNaulty |
Social Media Expert | Lexi Wozny |
9. Whopper / Google Home of the Whopper
Titulo | Google Home of the Whopper |
Agência | DAVID |
Campanha | Google Home of the Whopper |
Anunciante | Burger King |
Marca | Whopper |
Posted | Junho 2017 |
Sector Empresarial | Restaurantes e comida rápida |
Tipo de Mídia | Interatividade |
Comprimento | |
Chief Creative Officer | Anselmo Ramos |
Director criativo | Tony Kalathara |
Director assistente criativo | Ricardo Casal |
Director assistente criativo | Juan Javier Peña Plaza |
Director de arte | Ricardo Casal |
Redator | Juan Javier Peña Plaza |
Producer | Renata Neumann |
Business Affairs Manager | Barbara Karalis |
Planeador | Jon Carlaw |
Planeador | Matias Candia |
Director de contas | Carmen Rodriguez |
Supervisor de conta | Rafael Giorgino |
Supervisor de conta | Diandra Garcia |
Executivo de contas | Jenny Gobel |
Produção | Caviar |
Realizador | Kris Belman |
Produtor executivo | Jasper Thomlinson |
Director de fotografia | Chris Saul |
Producer | Megan Porche |
Empresa de produção | Cosmo Street |
Editor | Jeff Grippe |
Assistant | Habib Semaan |
Producer | Chelsea Spensley |
Artist | Shinya Sato |
Colorist | Shinya Sato |
Lead Marketing Communications | Diego Suarez |
Head of Brand Marketing | Fernando Machado |
Junior Art Director | Richard Cruz |
Managing Director, Head of Account Services | Paulo Fogaça |
Junior Copywriter | Dan Flora |
10. Edeka / Christmas 2117
Titulo | Christmas 2117 |
Agência | Jung von Matt/Alster |
Campanha | Christmas 2117 |
Anunciante | EDEKA Zentrale |
Marca | Edeka |
Data da primeira Transmissão/Publicação | 2017 / 11 |
Sector Empresarial | Grandes armazéns, supermercados |
Legenda | Without love, it's only a celebration |
Legenda (língua original) | One Liebe, es ist nur ein Fest |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Sterntag Film GmbH |
Realizador | Matthijs van Heijningen Jr |
Titulo | Heroes |
Agência | Ogilvy Hong Kong |
Campanha | Hot & Spicy |
Anunciante | KFC |
Marca | KFC |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Comida |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Reed Collins |
Director criativo | John Koay |
Director de arte | John Koay |
Fotógrafo | Illusion Bangkok |
Illustrator | Illusion Bangkok |
Retocador digital | Illusion Bangkok |
Director criativo | Matt Nisbet |
Account Manager | Stella Fung |
Director assistente criativo | Kai Fung Chan |
Project Manager | Jennifer To |
Titulo | Shuttle |
Agência | Ogilvy Hong Kong |
Campanha | Hot & Spicy |
Anunciante | KFC |
Marca | KFC |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Comida |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Reed Collins |
Director criativo | John Koay |
Director de arte | John Koay |
Fotógrafo | Illusion Bangkok |
Illustrator | Illusion Bangkok |
Retocador digital | Illusion Bangkok |
Director criativo | Matt Nisbet |
Account Manager | Stella Fung |
Director assistente criativo | Kai Fung Chan |
Project Manager | Jennifer To |
13. IKEA / Pee Ad
Titulo | Pee Ad |
Agência | Åkestam Holst /NoA |
Campanha | Where Life Happens |
Anunciante | IKEA |
Marca | IKEA |
Posted | Junho 2018 |
Sector Empresarial | Drogarias, lojas especializadas |
Tipo de Mídia | Viral |
Comprimento |
Titulo | The Flip - Women's Day 2018 |
Agência | We Are Unlimited |
Campanha | International Women's Day 2018 |
Anunciante | McDonald's |
Marca | McDonald's |
Data da primeira Transmissão/Publicação | 2018 / 3 |
Sector Empresarial | Comida |
Tipo de Mídia | Imprensa e publicações |
Managing Partner | The Marketing Store |
Audio Post | We Are Unlimited |
Director executivo criativo | John Hansa |
Produtor executivo | Crissy DeSimone |
Managing Partner | Damian Stevens |
Chief Creative Officer | Toygar Bazarkaya |
Chief Creative Officer | Cosmo Campbell |
Executive Vice President | Cosmo Campbell |
Director executivo criativo | Dean Lee |
Chief Creative Officer | Ari Weiss |
Produtor executivo | Preston Lee |
Director criativo | Jon Morgan |
Director criativo | Kevin Lau |
Managing Partner | Kevin Lau |
Colorist | Miles Kinghorn |
Group Business Director | Melanie Behling |
Network Partner | DDB Canada |
Chief Production Officer | Jon Ellis |
Producer | Tyler Boylan |
Director de arte | John Larigakis |
Chefe de produção | Kirsten Thon-Webb |
Lead Flame Artist | Brian Shneider |
Director criativo | Jonah Hall |
Managing Partner | Jonah Hall |
VFX Producer | Emily Avoujageli |
Editor | Kim Bica |
Assistant Editor | Andy Trecki |
Chief Executive Officer (CEO) | Mark Mulhern |
Produtor executivo | Sabrina Elizondo |
Flame Assistant | Brandon Harden |
Group Business Director | Chris Bergen |
Senior Producer | Rebecca Jameson |
Chefe de produção | Melody Alexander |
Flame Assistant | Brack Hightchew |
Director criativo | Vic Sanchez |
Assistant Editor | Dean Miyahira |
Chief Delivery Officer | Denis Budniewski |
Associate Director | Samantha Bartucci |
Associate Director | Eric Dornbrook |
Director de arte | Emily Walton |
Redator | Sarah Uchison |
Redator | Liza Rush |
Director de arte | Caitlin VanderKlok |
Director de arte | Georgia Taylor |
Redator | Sarah Dembkowski |
Videographer | Mason Adams |
Integrated Producer | Otto Linwood III |
Content Producer | Nikki Calabrese |
Executivo de contas | Jessa Gianotti |
Executivo de contas | Ellese Meyer |
Senior Social Strategy Lead | Emily Bader |
Senior Narrative Strategist | Carly Starratt |
Associate Director Social Strategy | Daniela Vieira |
Realizador | Elle Ginter |
Director Photography | Allison Anderson |
Engenheiro de áudio | Paxson Helgesen |
Vice President (VP) | Jim Eby |
Director criativo | Jim Eby |
Vice President (VP) | Ursula Ostrom |
Director de contas | Ursula Ostrom |
Supervisor de conta | Kathryn Fiedler |
Director de arte | Megan VanDagens |
Director criativo | Diana Samper |
Director de contas | Lisa Burgess |
Senior Account Executive | Brian Torbik |
Social Media Supervisor | Maura McNaulty |
Social Media Expert | Lexi Wozny |
Empresa de produção | Arcade Edit |
Efeitos especiais | Timber |
Produtora | Sanctuary Content |
Director de media | Resolution Media |
Design | Boxer Brand Design |
Titulo | The Meeting |
Agência | TBWA\Thailand |
Campanha | The All Nighters |
Anunciante | McDonald's |
Marca | Mcdonald's 24 Hour Restaurants |
Data da primeira Transmissão/Publicação | 2018 |
Sector Empresarial | Comida |
Tipo de Mídia | Imprensa e publicações |