The sound of taboos being smashed almost overwhelmed the buzz of innovation.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.
Most awarded
campaigns, brands &
agencies in
Health & Beauty in
2018
Most awarded
campaigns, brands and
agencies in
Health & Beauty in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
AMV BBDO, London |
| 2 |  |
McCann Birmingham, Solihull |
| 3 |  |
TBWA\India, Mumbai |
| 4 |  |
Ogilvy South Africa, Bryanston |
| 5 |  |
J. Walter Thompson Bangkok |
Watch
1. Essity / Libresse / Blood normal
| Titulo | Blood normal |
| Agência | AMV BBDO |
| Campanha | Blood Normal |
| Anunciante | SCA Group |
| Marca | Essity / Libresse |
| Data da primeira Transmissão/Publicação | 2017 / 10 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Audio Post Production | 750mph |
| Director executivo criativo | Alex Grieve |
| Director executivo criativo | Adrian Rossi |
| Director criativo | Toby Allen |
| Director criativo | Jim Hilson |
| Redator | Nicholas Hulley |
| Director de arte | Nadja Lossgott |
| Planeador | Bridget Angear |
| Planeador | Rebecca Fleming |
| Planeador | Margaux Revol |
| Account Manager | Sarah Douglas |
| Account Manager | Tamara Klemich |
| Account Manager | Sara Abaza |
| Account Manager | Sarah Hore-Lacy |
| Produtor da agência | Edwina Dennison |
| Art Production | Kirstie Johnstone |
| Project Manager | Leonie Chaudhry |
| PR Agency | Ketchum |
| PR Agency | Myriad |
| PR Agency | Head of Digital Design |
| PR Agency | Emerging Platforms |
| Agência de Mídia | Zenith Media |
| Planejador de Mídia | Alanna Bishop |
| Planejador de Mídia | Eloi Casali |
| Planejador de Mídia | Ekaterina Syromolotova |
| Planejador de Mídia | Linda Tan |
| Produtora | Somesuch |
| Realizador | Daniel Wolfe |
| Produtor | Lou Hake |
| Produtor | Sally Llewellyn |
| Produtor | Tim Nash |
| Director de fotografia | Monika Lenczewska |
| Editor | Tom Lindsay |
| Editor | Trim Editing |
| Pós produção | The Mill |
| Pós produção | Framestore |
| Audio Post Production | Sam Ashwell |
| Music Supervision | Felt Music |
| Design multimédia | Poke London |
2. Social service / Blink to speak
| Titulo | Blink to speak |
| Agência | TBWA\India |
| Campanha | BLINK TO SPEAK |
| Anunciante | Asha Ek Hope Foundation |
| Marca | Social service |
| Posted | Junho 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| História | For people with motor-neurone disease and other brain and spine injuries, the simple act of communication can be a huge challenge. Based on an eye language designed for such patients, their families and caregivers, Blink To Speak is a convenient and accessible solution. The guides are distributed free to patients, this liberating them from the limits of paralysis. Blink To Speak is a guide to a special eye language designed for people with motor-neurone disease and other brain and spine injuries. It liberates patients from the limits of paralysis and enables them to communicate with families and caregivers. People with motor-neurone disease can feel trapped in their own bodies, unable to speak to loved ones and caregivers. Blink To Speak is an accessible guide based on an eye language developed for just such circumstances. Distributed free, it gives sufferers back the power to communicate. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Chief Creative Officer | Parixit Bhattacharya |
| Director criativo | Geet Rathi |
| Director criativo | Sagar Jadhav |
| Redator | Arshia Jain |
| Redator | Parixit Bhattacharya |
| Redator | Geet Rathi |
| Director de arte | Geet Rathi |
| Director de arte | Sagar Jadhav |
| Designer gráfico | Sneha Iyer |
| Designer gráfico | Priyanshi Khemka |
| Designer gráfico | Ganesh Deherkar |
| Designer gráfico | Apurva Desai |
| Designer gráfico | Chinmay Patil |
| Designer gráfico | Devdas Prajapati |
3. Huggies / The World's First Baby Marathon
| Titulo | The World's First Baby Marathon |
| Agência | Ogilvy South Africa |
| Campanha | The World's First Baby Marathon |
| Anunciante | Kimberly-Clark Worldwide, Inc. |
| Marca | Huggies |
| Posted | Mai 2018 |
| Sector Empresarial | Fraldas |
| Legenda | The Worlds First Baby Marathon |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Produtora | The Star Film Company |
| Director | Matthys Boshoff |
4. G6 Glucose Monitoring System / Ryan & Suzie
| Titulo | Ryan & Suzie |
| Agência | McCann Birmingham |
| Campanha | Ryan & Suzie |
| Anunciante | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Junho 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Rádio |
| Comprimento |
5. Verena International Co., Ltd. / Capture
| Titulo | Capture |
| Agência | McCann Worldgroup Thailand |
| Campanha | Verena International Co., Ltd. |
| Anunciante | Verena International Co., Ltd. |
| Marca | Verena International Co., Ltd. |
| Posted | Abril 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Outros |
| Comprimento | |
| Produção | Phenomena |
| Chief Executive Officer (CEO) | Yupin Muntzing |
| Director executivo criativo | Wichian Thongsuksiri |
| Director criativo | Suramanas Juntima |
| Group Business Director | Jirapa Birasiriwatana |
| Director de contas | Rasrin Akkaranunkorranich |
| Realizador | Thanonchai Sornsriwichai |
| Producer | Panida Ngamsompong |
| Managing Diretor | Suthawan Trachoo |
6. Kleenex / Tinydoll
| Titulo | Tinydoll |
| Agência | J. Walter Thompson Bangkok |
| Campanha | #GentleNotWeak |
| Anunciante | Kimberly-Clark Worldwide, Inc. |
| Marca | Kleenex |
| Posted | Março 2018 |
| Sector Empresarial | Papel higiênico, lenços |
| História | International facial tissue brand Kleenex turned the spotlight on the problem of bullying by featuring Rika Ishige, Thailand’s top female ONE Championship athlete also known as ‘Tinydoll’. A former victim of child bullying, Rika turned her life around after discovering her confidence through sports and martial arts. She chose to speak out about her childhood as a small and very delicate half-Japanese girl growing up in Thailand. Recent research shows that Thailand has the world's second highest percentage of children being bullied at school. According to the survey conducted by the Department of Mental Health, about 600,000 children are being bullied at school each year, and 40 percent of these children are bullied by their peers. In the film created by J. Walter Thompson Bangkok and shot by Baz Poonpiriya (the award-winning director behind box-office hit ‘Bad Genius’), the audience follows Rika’s story as she powers through adversity with her soft and gentle nature to overcome the bullies and become a martial arts champion. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | João Braga |
| Creative Director | Thasorn Boonyanate |
| Redator | Thasorn Boonyanate |
| Redator | Supalerk Silarangsri |
| Art Director | Kusuma Arunanondchai |
| Director de arte | Intira Tripukdeekul |
| Director de arte | Danai Apiwatmongkol |
| Brand Team Leader | Supannapa Traitonwong |
| Group Account Director | Michelle Abeleda |
| Account Director | Jit-aree Chotivithayaporn |
| Head of Planning | Prachawan Ketavan |
| Chefe de produção | Jiroj Mechoojit |
| Producer | Duangjai Choomnoommanee |
| Director | Nattawut Baz Poonpiriya |
| Co-Director | Wattanapong Wongwan |
| Cinematograher | Phaklao Jiraungkoonun |
| Editor | Chonlasit Upanigkit |
| Produtor executivo | Amorn Nilthep |
| Producer | Kobrsak Noomnoi |
| Post-Production House | After Shoot Bangkok |
| Sound Production Company | Soundwave |
| Sound Designer | Kritakorn Tanuchaikar |
7. Stayfree / Project Free Period
| Titulo | Project Free Period |
| Agência | DDB Mudra |
| Campanha | Project Free Period |
| Anunciante | Johnson & Johnson |
| Marca | Stayfree |
| Posted | Agosto 2018 |
| Sector Empresarial | Saúde, higiene e produtos farmacêuticos |
| História | There’s nothing good that comes to mind when you think of periods. Even more so, in India. Here, girls drop out of school at the onset of periods. Women on their period are considered impure and disallowed entry into temples or even their own kitchens. It’s all of this that continues to drag the topic of periods deeper into the dark corners of society.;Stayfree, a leading sanitary brand, is committed to changing the perceptions and behaviour around periods. And we believe the only way to make society more comfortable about this topic is to keep sparking different conversations around this taboo subject.;And that’s what drew our attention to these women in the sex trade. While periods, for them, came with the same set of biological inconveniences, they actually looked forward to it. Because it was the only time of the month where they couldn’t be forced to work. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Mais Informações | https://www.lovethework.com/entries/510186 |
| National Creative Director | Rahul Mathew |
| Group Managing Director | Aditya Kanthy |
| Chief Creative Technologist | Brijesh Jacob |
| Executive Creative Director | Shagun Seda Sengupta |
| Executive Creative Director | Kapil Tammal |
| Global Business Director | Kim Das |
| Senior Art Director & Copywriter | Sharad Das Gupta |
| Copywriter | Aashna Gopalkrishnan |
| Art Director | Faraaz Ansari |
| Group Head | Vinay Singh |
| Group Head | Lalit Sakurkar |
| Senior Strategy Director | Toru Jhaveri |
| Senior Strategist | Sanchari Chakrabarty |
| Strategist | Natasha Bohra |
| Strategist | Anushka Gilani |
| Executive Director | Rajiv Sabnis |
| Associate Vice President - Brand Engagement | Nikita Tambay |
| Associate Vice President - Brand Engagement | Vinisha P |
| Manager Brand Solutions | Megha Jaiswal |
| Manager Brand Solutions | Megha Sharma |
| Manager Brand Solutions | Sayali Kolge |
| Executive Brand Solutions | Qaid Vora |
| Films | Chandana Bannikoppa |
| Films | Ganesh Pawal |
| Films Head | Vishal Sane |
| DOP | Himmat Singh Shekhawat |
| Manager - Corporate Communication & PR | Akanksha Mishra |
| Executive - Corporate Communication & PR | Darshani Jawale |
| Entrant Company | DDB MUDRA GROUP |
| Idea Creation | DDB MUDRA GROUP |
| Additional Company | MOTHERSHIP PRODUCTIONS |
| Additional Company | PRERANA ANTI-TRAFFICKING |
8. G6 Glucose Monitoring System / Fistbump
| Titulo | Fistbump |
| Agência | McCann Birmingham |
| Campanha | Ryan & Suzie |
| Anunciante | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Junho 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Rádio |
| Comprimento |
9. G6 Glucose Monitoring System / Mindhole
| Titulo | Mindhole |
| Agência | McCann Birmingham |
| Campanha | Ryan & Suzie |
| Anunciante | Dexcom |
| Marca | G6 Glucose Monitoring System |
| Posted | Junho 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Rádio |
| Comprimento |
10. Cochlear Australia and New Zealand / How the hearing test in disguise was made
| Titulo | How the hearing test in disguise was made |
| Agência | CHEP Network |
| Campanha | Hearing Test |
| Anunciante | Cochlear Australia and New Zealand |
| Marca | Cochlear Australia and New Zealand |
| Data da primeira Transmissão/Publicação | 2017 / 2 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director executivo criativo | Ant White |
| Group Creative Director | Brian Jefferson |
| Director criativo | Ben Stainlay |
| Produtor executivo | Tori Taylor |
| Director de contas | Mariana Rice |
| Account Manager | Alice Jamieson |
| Planeador estratégico | Lily Tidy |
| TV Production | Jen Livingston |
| Digital Products Director | Jamie Metcalfe |
| Digital Producer | Blair Patterson |
| Digital Design | Rollo Hardy |
| Realizador | Pete Baker |
| Produtora | Revolver |
| Produtor executivo | Michael Ritchie |
| Produtor executivo | Josh Mullens |
| Producer | Jasmin Helliar |
| Director de fotografia | Stefan Duscio |
| Editor | Phillip Horn |
| Som | Noise International |
| Production Manager | Erin Maxwell |
| Sound Designer | Kathleen Burrows |
| Compositor | Bruce Heald |
11. Shiseido / The Party Bus
| Titulo | The Party Bus |
| Agência | Shiseido Creative Division |
| Campanha | The Party Bus |
| Anunciante | Shiseido |
| Marca | Shiseido |
| Data da primeira Transmissão/Publicação | 2018 / 10 |
| Sector Empresarial | Maquilhagem |
| Legenda | Make Up your own story |
| História | A costume party is in full flow on a bus rolling through the night. A girl disguised as Princess Kaguya is torn between her jealous boyfriend and a mysterious suitor. Finally she makes a decision, and jumps off the bus to join her new lover. Containing elements of drama, animation and dance, the extraordinary fairy tale is an ode to the power of make-up. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Mercado | Japão |
| Realizador | Show Yanagisawa |
| Director criativo | Masoto Kosakawa |
| Produtora | Towerfilm |
| Pós-produção | Digital Eggs |
| Pós-produção | My Working |
12. STIOLTO RESPIMAT / Living room
| Titulo | Living room |
| Agência | FCB Health |
| Campanha | GARAGE |
| Anunciante | Boehringer Ingelheim |
| Marca | STIOLTO RESPIMAT |
| Posted | Novembro 2018 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Exterior |
| Comprimento |
13. Shitty Paper / Shitty Paper – Made From Hate
| Titulo | Shitty Paper – Made From Hate |
| Agência | Philipp und Keuntje GmbH |
| Campanha | Shitty Paper – Made From Hate |
| Anunciante | Goldeimer |
| Marca | Shitty Paper |
| Posted | Junho 2018 |
| Sector Empresarial | Papel higiênico, lenços |
| História | During the German federal elections in 2017, the tone of right wing campaigns evoked nasty memories of the Nazis, with hate-filled pamphlets flooding the streets. To halt the hate, toilet paper company Goldeimer asked volunteers to collect the leaflets. Then it shredded them and turned them into toilet paper. Major media reported on the project and, instead of taking the hate propaganda seriously, millions of Germans laughed their asses off at the extreme right. |
| Tipo de Mídia | Outros |
| Comprimento | |
| Trilha sonora | "Bad Ass“ von Francesco D'Andrea |
| Chief Creative Officer | Diether Kerner |
| Director executivo criativo | Sönke Schmidt |
| Director executivo criativo | Philip Wienberg |
| Director de arte | Cesrin Schneider |
| Director de arte | Kerstin Krüger |
| Director de arte | Verena Klimek |
| Redator | Moritz Franke |
| Redator | David Soler |
| Project Manager | Katharina Moniatis |
| Project Manager | Kerstin Dirks |
| Product Design | Trudi Steinbuss |
| Estrategista | Philipp Ciba |
| Estrategista | Benjamin Grabbe |
| Produtora | INDIGOKIND |
| Produtora | PUK Film |
| Produtor | Patrick Solle |
| Produtor | Jannis Solle |
| Produtor | Johanna Blevins |
| Cinematografia | Patrick Solle |
| Cinematografia | Jannis Solle |
| Cinematografia | Sascha Würker |
| Editor | Patrick Solle |
| Editor | Jannis Solle |
| Editor | Jan-Gero Kleist |
| Realizador | Cesrin Schneider |
| Realizador | Moritz Franke |
14. Casey House / Break Bread Smash Stigma
| Titulo | Break Bread Smash Stigma |
| Agência | Bensimon Byrne |
| Campanha | June’s: An HIV+ Eatery |
| Anunciante | Casey House |
| Marca | Casey House |
| Data da primeira Transmissão/Publicação | 2018 / 5 |
| Sector Empresarial | Saúde e produtos farmacêuticos |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | Untitled Films |
| Director criativo | Gints Bruveris |
| Director criativo | Meredith Klapowich |
| Director criativo | David Mueller |
| Director criativo | Laura Serra |
| Produtor executivo | Michelle Pilling |
| Project Manager | Ashley Belfast |
| Production Coordinator | Daniel Rankin |
| Câmara | Julian Peter |
| Camera Assistant | Lulu Wei |
| Second Unit Producer | Caroline Clarke |
| Second Unit Producer | Katie Link |
| Estrategista | Aurora Stewart de Peña |
| Realizador | Hubert Davis |
| Director de fotografia | Jesse Louttit |
| Director de fotografia | Chris Romeike |
| Produtor executivo | Tom Evelyn |
| Produtor executivo | Jason Friedman |
| Camera Assistant | Alex Bros |
| Camera Assistant | Alex Dametto |
| Camera Assistant | Raj Nandy |
| Som | Sanjay Mehta |
| Som | Dave Dunlap |
| Som | Mike Filippov |
| Produtor de linha | Michael Mandarano |
| Editor | Michelle Czukar |
| Empresa de produção | Rooster Post |
| Executive Producer, Offline | Melissa Kahn |
| Assistant Editor | Mikaela Bodin |
| Post Production Intern | Sarah Carlisle |
| Online / Visual Effects | Fort York |
| Flame Artist | James Marin |
| Executive Producer, Online | Sam Mclaren |
| Producer, Online | Armen Bunag |
| Pós produção | Alter Ego Post |
| Colorist | Eric Whipp |
| Colorist | Jane Garrah |
| Color Assist | Mariya Guzova |
| Music / Sound Design | Berkeley |
| Editor | Jack Emblem |
| Editor | Tyler Young |
| Música | Sizzer |
| Music Producer | Shindo Kenma |
15. Bayer / HeroSmiths
| Titulo | HeroSmiths |
| Agência | Energy BBDO |
| Campanha | The HeroSmiths |
| Anunciante | Bayer HealthCare LLC |
| Marca | Bayer |
| Data da primeira Transmissão/Publicação | 2017 / 2 |
| Sector Empresarial | OTC - Medicina tradicional |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Chief Creative Officer | Andrés Ordóñez |
| Director executivo criativo | Alistair Robertson |
| Director criativo | Josh Gross |
| Director criativo | Pedro Pérez |
| Director assistente criativo | Agustin Ballerio |
| Director assistente criativo | Alejandro Juli |
| Director assistente criativo | Fernando Passos |
| Director de arte | Chris Cavalieri |
| Designer | Hung Vinh |
| Executive Director of Content & Delivery | Brian Cooper |
| Produtor executivo | Jeff Drooger |
| Integrated Producer | Elena Robinson |
| Director of Music | Daniel Kuypers |
| Associate Music Producer | Nick Maker |
| Client Services Director | David Goring-Morris |
| Client Services Director | Katie Clow |
| Director de contas | Trish von Rein |
| Executivo de contas | Kristen Schumacker |
| Group Planning Director | Catrina McAuliffe |
| Planeador | Brian Stout |
| Planeador | Jesse Unger |
| Produtora | Maverick NYC |
| Realizador | David Garcia |
| Produtor executivo | Brad Johns |
| Empresa de produção | Flare |
| Produtor executivo | Mitch Monzon |
| Editor | Sean Berringer |
| Editor | Jill Dugan |
| Editor | Casey Cobler |
| Digital Agency | iCrossing |
| Director de contas | Al DeDona |
| Diretor de Estratégia | Catherine Mevs |
| Account Manager | Amanda Neil |
| Agência de Mídia | MediaCom |
| Communications Planning Director | Matthew Gunther |
| Diretor de Estratégia | Charlie Singer |
| Director, Paid Social | Aaron Welch |
