The Most Creative Campaigns & Agencies in Health & Beauty

The most creative campaigns in Health & Beauty in 2018

The sound of taboos being smashed almost overwhelmed the buzz of innovation.

Health can sometimes include sensitive or messy subjects that are a little awkward to talk about in advertising. But last year, at least two agencies rejected that idea by talking openly about periods without resorting to blue water: AMV BBDO with its “Blood Normal” campaign, and DDB Mudra with its terrific idea of liberating Indian prostitutes by encouraging them to learn another trade during their only days off – their period days. Elsewhere, J. Walter Thompson in Bangkok boldly made an ad for Kleenex that was all about bullying, resilience and redemption. It was also a great year for McCann in this category, which had four entries in the top ten, three of which were from its Birmingham, UK agency for the “prick free” glucose monitoring campaign. So funny that if you hear it while sipping a cup of tea, health problems may ensue.

THE MOST CREATIVE ADS IN HEALTH & BEAUTY IN 2018

Titulo Marca Agência, Cidade
1.  Blood normal Essity / Libresse AMV BBDO, London
2.  Blink to speak Social service TBWA\India, Mumbai
3.  The World's First Baby Marathon Huggies Ogilvy South Africa, Bryanston
4.  Ryan & Suzie G6 Glucose Monitoring System McCann Birmingham, Solihull
5.  Capture Verena International Co., Ltd. McCann Worldgroup Thailand, Bangkok
6.  Tinydoll Kleenex J. Walter Thompson Bangkok
7.  Project Free Period Stayfree DDB Mudra, Mumbai
8.  Fistbump G6 Glucose Monitoring System McCann Birmingham, Solihull
9.  Mindhole G6 Glucose Monitoring System McCann Birmingham, Solihull
10.  How the hearing test in disguise was made Cochlear Australia and New Zealand CHE Proximity, South Yarra VIC
11.  The Party Bus Shiseido Shiseido Creative Division
12.  Living room STIOLTO RESPIMAT FCB Health, New York
13.  Shitty Paper – Made From Hate Shitty Paper Philipp und Keuntje GmbH, Hamburg
14.  Break Bread Smash Stigma Casey House Bensimon Byrne, Toronto
15.  HeroSmiths Bayer Energy BBDO, Chicago

1 — Essity / Libresse - Blood normal

MARCA: Essity / Libresse

AGêNCIA: AMV BBDO

MEDIA: Interatividade

2 — Social service - Blink to speak

MARCA: Social service

AGêNCIA: TBWA\India

MEDIA: Impressões colaterais e de marketing directo

3 — Huggies - The World's First Baby Marathon

MARCA: Huggies

AGêNCIA: Ogilvy South Africa

MEDIA: Interatividade

4 — G6 Glucose Monitoring System - Ryan & Suzie

MARCA: G6 Glucose Monitoring System

AGêNCIA: McCann Birmingham

MEDIA: Rádio

5 — Verena International Co., Ltd. - Capture

MARCA: Verena International Co., Ltd.

AGêNCIA: McCann Worldgroup Thailand

MEDIA: Outros

6 — Kleenex - Tinydoll

MARCA: Kleenex

AGêNCIA: J. Walter Thompson Bangkok

MEDIA: Case Study

7 — Stayfree - Project Free Period

MARCA: Stayfree

AGêNCIA: DDB Mudra

MEDIA: Case Study

8 — G6 Glucose Monitoring System - Fistbump

MARCA: G6 Glucose Monitoring System

AGêNCIA: McCann Birmingham

MEDIA: Rádio

8 — G6 Glucose Monitoring System - Mindhole

MARCA: G6 Glucose Monitoring System

AGêNCIA: McCann Birmingham

MEDIA: Rádio

10 — Cochlear Australia and New Zealand - How the hearing test in disguise was made

MARCA: Cochlear Australia and New Zealand

AGêNCIA: CHE Proximity

MEDIA: Viral

11 — Shiseido - The Party Bus

MARCA: Shiseido

MEDIA: Viral

12 — STIOLTO RESPIMAT - Living room

MARCA: STIOLTO RESPIMAT

AGêNCIA: FCB Health

MEDIA: Exterior

13 — Shitty Paper - Shitty Paper – Made From Hate

MARCA: Shitty Paper

AGêNCIA: Philipp und Keuntje GmbH

MEDIA: Televisão e Cinema

14 — Casey House - Break Bread Smash Stigma

MARCA: Casey House

AGêNCIA: Bensimon Byrne

MEDIA: Viral

15 — Bayer - HeroSmiths

MARCA: Bayer

AGêNCIA: Energy BBDO

MEDIA: Televisão