Share your stuff or keep it all to yourself? The big hits in this segment go to both extremes.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
While DDB Chicago and Skittles decided to “Exclusive the Rainbow” by showing their latest Super Bowl ad to an audience of one, Fitzgerald+CO and Coca-Cola created individual songs for bearers of the thousands of first names on its Coke bottles. And quite a few that weren’t featured, too. It was all pretty generous given that Steinlager and Guinness actually got rival rugby fans to fight for advertising space – albeit digitally – at an airport. Food is normally about comfort, but we all know that British brand Marmite isn’t for everyone, which is why you could test your genes to find out if you were a natural liker or hater, thanks to adam&eveDDB. Just as clever was the tagging project from Brazilian agency Africa that indelibly linked Budweiser to the history of music.
Most awarded
campaigns, brands &
agencies in
Food & Beverages in
2018
Most awarded
campaigns, brands and
agencies in
Food & Beverages in
2018
CAMPAIGNS
BRANDS
| Brand |
|---|
AGENCIES
| Name | ||
|---|---|---|
| 1 |  |
DDB Chicago |
| 2 |  |
BBDO New York |
| 3 |  |
Fitzco, Atlanta |
| 4 |  |
DDB Group Aotearoa, Auckland |
| 5 |  |
adam&eveDDB, London |
Watch
1. Skittles / Exclusive the Rainbow case study
| Titulo | Exclusive the Rainbow case study |
| Agência | DDB Chicago |
| Campanha | Exclusive the Rainbow Announcement |
| Anunciante | Wrigley Company |
| Marca | Skittles |
| Posted | Abril 2018 |
| Sector Empresarial | Comida |
| Tipo de Mídia | Outros |
| Comprimento | |
| Chief Creative Officer | Ari Weiss |
| Director executivo criativo | Colin Selikow |
| Director criativo | Nathaniel Lawlor |
| Director criativo | Ruth Bellotti |
| Chief Production Officer | Di Jackson |
| SVP Executive Producer | Matt Blitz |
| Senior Producer | Jason Georgen |
| Producer | Tim Allan |
| Production Manager | Scott Terry |
| EVP | Azher Ahmed |
| Vice President (VP) | Jim Higgins |
| Digital Director | Nico Nieto |
| Community Manager | Leandro Martinez |
| Group Strategy Director | Josh Drueck |
| Estrategista | Jonathan Palmer |
| Global Business Director | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Executivo de contas | Katie Goold |
| Produtora | MJZ |
| Realizador | Steve Ayson |
| President | David Zander |
| Produtor executivo | Emma Wilcockson |
| Producer | Laurie Boccaccio |
| Director de fotografia | Jody Lee Lipes |
| Designer de produção | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Editor | Rich Orrick |
| Editor | Cass Vanini |
| Editor | Adam Witten |
| Editor | Keith Hamm |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| Produtor executivo | Erica Thompson |
| Pós produção | The Mill |
| Senior Producer | Nirad Russell |
| Efeitos especiais | Jade Kim |
| Empresa de produção | Work Editorial Inc |
2. Skittles / Exclusive the Rainbow Announcement
| Titulo | Exclusive the Rainbow Announcement |
| Agência | DDB Chicago |
| Campanha | Exclusive the Rainbow Announcement |
| Anunciante | Wrigley Company |
| Marca | Skittles |
| Posted | Mai 2018 |
| Sector Empresarial | Comida |
| Legenda (língua original) | Television, tv st, news, superbowl, sofa, nerd, skittles, interaction, viewer, television viewer, humour, comedy |
| Tipo de Mídia | Viral |
| Comprimento | |
| Produtora | The Mill New York |
| Chief Creative Officer | Ari Weiss |
| Chief Creative Officer | John Maxham |
| Director criativo | Nathaniel Lawlor |
| Director criativo | Ruth Bellotti |
| Realizador | Steve Ayson |
| Produtora | Morton Jankel Zander (MJZ) |
| Empresa de produção | WORK Editorial NY |
| Produtor | Tim Allan |
| Produtor | Laurie Boccaccio |
| Chief Production Officer | Diane Jackson |
| Produtor executivo | Matt Blitz |
| Senior Producer | Jason Georgen |
| Production Manager | Scott Terry |
| Director of Digital Operations | Azher Ahmed |
| Director of Digital | Jim Higgins |
| Director of Digital | Nico Nieto |
| Group Strategy Director | Josh Drueck |
| Estrategista | Jonathan Palmer |
| Global Business Lead | Richard Guest |
| Global Segment Lead | Eli Velez |
| Global Brand Lead | Josh Lenze |
| Global Account Director | Erin Leahy |
| Executivo de contas | Katie Goold |
| President | David Zander |
| Produtor executivo | Emma Wilcockson |
| Director de fotografia | Jody Lee Lipes |
| Designer de produção | Inbal Weinberg |
| Assistant Director | Jane Shearer |
| Assistant Editor | Mike Horan |
| Assistant Editor | Josh Sasson |
| Assistant Editor | Winter Brihn |
| Produtor executivo | Erica Thompson |
| Senior Producer | Nirad 'Bugs' Russell |
| On Set VFX Supervisor | Jade Kim |
| Director executivo criativo | Colin Selikow |
| Editor | Rich Orrick |
| Editor | Cass Vanini |
| Editor | Adam Witten |
| Editor | Keith Hamm |
| Agência de Mídia | Starcom USA |
| Agência de Mídia | Mediacom |
| PR Agency | ICF Next |
| PR Agency | Fanscape NY |
| Social Media Manager | Leandro Martinez |
3. 46664/Coca-Cola / Share a Coke 1,000 Name Celebration
| Titulo | Share a Coke 1,000 Name Celebration |
| Agência | Fitzco |
| Campanha | Share a Coke 1,000 Name Celebration |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Bebidas carbonadas |
| História | Some of the greatest songs in history are tributes to people: Jude, Billie Jean, Roxanne. But what about the rest of us? Coke put things right by crafting a unique song for every name on its bottles. Over 1,000 of them. When people tweeted about not having their song, one was written in for them in real time and sent back to them. What if you're not called Billie Jean, Roxanne or Peggy Sue? Where's your song? Coke fixed that by recording a custom song for all of the thousand-plus names on its bottles. If you were left out you could send them a tweet and a song was recorded almost on the spot, then sent back to you. |
| Tipo de Mídia | Interatividade |
| Comprimento | |
| Advertising Agency | McCann Worldgroup |
| Production Company | ScoreAScore |
| Director criativo | Bowen Mendelson |
| Director criativo | Mike Groenewald |
| Director de arte | Robert Hajek |
| Chief Creative Officer | Noel Cottrell |
| Director executivo criativo | Mitch Bennett |
| Global Executive Creative Director | John Mescall |
| Director de arte | Sherman Winfiled |
| Redator | James Beikmohamadi |
| Producer | David Berngartt |
| Director of Emerging Content | Mike McGarry |
| Director de contas | Courtney Saul |
| Director de contas | Joy Rowland Brown |
| Account Manager | Sophie Wolf |
| Chief Strategy Officer | David Matathia |
| Songwriter | Sherman Winfield |
| Songwriter | James Beikmohamadi |
| Songwriter | Will Benham |
| Songwriter | Seth McWhorter |
| Songwriter | Erin Fillingim |
| Songwriter | Katie Mellor |
| Songwriter | Andrew Wernette |
| Songwriter | Max Schein |
| Songwriter | Matt Shoemake |
| Songwriter | Robert Hajek |
| Songwriter | Knowlton Bourne |
| Songwriter | Brittany Johnson |
| Songwriter | Troy Harris |
| Songwriter | David Berngartt |
| Songwriter | Courtney Saul |
| Songwriter | Bowen Mendelson |
| Songwriter | Mike Groenewald |
| Songwriter | Mitch Bennett |
| Songwriter | Wes Whitener |
| Director assistente criativo | James Beikmohamadi |
| Head of Integrated Production | Christine Sigety |
| Associate Director, Social Strategy | Katy Tenerovich |
| Director, Creative Services | Cris Tally |
| Project Manager | Troy Harris |
| Broadcast Talent & Traffic Manager | Lisa Holloway |
| Digital Creative Services Manager | Brian Wallace |
| Contribuição da agência | Casanova McCann |
| Music Prod Company | Score A Score |
| Web Developer | FortyFour |
| VP/Creative Director, songwriter | Alejandro Ortiz |
| Sr. Copywriter, songwriter | Marta Matias |
| Sr. Art Director, songwriter | Gabriel Sanchez |
| Group Account Director | Carla Noriega |
| Supervisor de conta | Anjelica Caraballo |
4. Steinlager / Fight for Territory
| Titulo | Fight for Territory |
| Agência | DDB Group Aotearoa |
| Campanha | Fight for Territory |
| Anunciante | Lion Pty Ltd |
| Marca | Steinlager |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Cervejas, sidras |
| Tipo de Mídia | Interatividade |
| Comprimento |
5. Marmite / The Gene Project
| Titulo | The Gene Project |
| Agência | adam&eveDDB |
| Campanha | Marmite Gene Project |
| Anunciante | Unilever |
| Marca | Marmite |
| Data da primeira Transmissão/Publicação | 2017 / 9 |
| Sector Empresarial | Comida |
| Tipo de Mídia | Viral |
| Comprimento |
6. Carling black label - anti women abuse initiative / Soccer song for change
| Titulo | Soccer song for change |
| Agência | Ogilvy South Africa |
| Campanha | Soccer song for change |
| Anunciante | AB Inbev |
| Marca | Carling black label - anti women abuse initiative |
| Posted | Junho 2018 |
| Sector Empresarial | Bebidas |
| Tipo de Mídia | Rádio |
| Comprimento |
7. Budweiser / Tagwords (Film Case)
| Titulo | Tagwords (Film Case) |
| Agência | Africa |
| Campanha | Tagwords |
| Anunciante | AB Inbev |
| Marca | Budweiser |
| Data da primeira Transmissão/Publicação | 2018 / 5 |
| Sector Empresarial | Cervejas, sidras |
| Legenda | the beer behind the music |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Produtora | Landia |
| Chief Creative Officer | Sergio Gordilho |
| Director criativo | Matias Menendez |
| Director criativo | Sergio Gordilho |
| Equipa criativa | Felipe Ribeiro |
| Equipa criativa | Rafael Quintal |
| Equipa criativa | Rodrigo Sganzerla |
| Special Projects Manager | Monique Lima |
| Special Projects Manager | Juliana Leite |
| Special Projects Manager | Juliana Mendonça |
| Special Projects Manager | Julia Newman |
| Special Projects Manager | Isabela Levy |
| Account Service | Carolina Boccia |
| Account Service | Bruna Alonso |
| Account Service | Rafael Nogueira |
| Account Service | Mariana Marcao |
| Project Manager | Carolina Mader |
| Media Team | Luiz Fernando Vieira |
| Media Team | Rodrigo Famelli |
| Media Team | Tony Arbex |
| Media Team | Bruna Morano |
| Media Team | Leonardo Araujo |
| Planning Team | Rodrigo Maroni |
| Planning Team | Aldo Pini |
| Planning Team | Larissa Perroni |
| Planning Team | Isabella Ayub |
| Planning Team | Glaucia Guerra |
| Planning Team | Milena Vieira |
| Impressão | Milena Vieira |
| Impressão | Fernanda Badan |
| Impressão | Dirceu Aquino |
| Art Buyer | Carmen Castillo |
| Realizador | Aline Lata |
| Produtor executivo | Sebastian Hall |
| Produtor executivo | Carol Dantas |
| Post Production Coordinator | Elton Bronzeli |
| Produtor | Andre Mortara |
| Director de fotografia | Erico Toscano |
| Editor | Diego Merulla |
| Editor | Cadu Silveira |
| Color Grade Company | Marla Color Grading |
| Empresa de design sonoro | Evil Twin Music |
| Music Producer | André Faria |
| Music Producer | Murilo Faria |
| Music Producer | Rafael Campanini |
| Digital Production Company | Webcore Interactive |
8. 46664/Coca-Cola / This Coke is a Fanta
| Titulo | This Coke is a Fanta |
| Agência | David The Agency |
| Campanha | This Coke is a Fanta |
| Anunciante | Coca-Cola Company |
| Marca | 46664/Coca-Cola |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Bebidas carbonadas |
| Tipo de Mídia | Televisão e Cinema |
| Comprimento |
9. BECK’s Pils / Le BECK’s: The Legendary Beer Can
| Titulo | Le BECK’s: The Legendary Beer Can |
| Agência | Serviceplan Campaign |
| Campanha | Le BECK’s: The Legendary Beer Can |
| Anunciante | AB Inbev |
| Marca | BECK’s Pils |
| Data da primeira Transmissão/Publicação | 2018 / 6 |
| Sector Empresarial | Cervejas, sidras |
| Tipo de Mídia | Packaging, marcas e design |
| Comprimento |
10. Kraft Heinz / Geoff
| Titulo | Geoff |
| Agência | VMLY&R New Zealand |
| Campanha | Geoff The Film |
| Anunciante | KraftHeinz |
| Marca | Kraft Heinz |
| Data da primeira Transmissão/Publicação | 2017 / 9 |
| Sector Empresarial | Comida |
| Tipo de Mídia | Viral |
| Comprimento | |
| Chief Creative Officer | Josh Moore |
| Director executivo criativo | Tom Paine |
| Produtora | Assembly Ltd. |
| Copywriter / Art Director | Ellen Fromm |
| Produtor executivo | Amanda Chambers |
| Produtor executivo | Jonathan Mihaljevich |
| Empresa de design sonoro | Shane Tapari |
| Compositor | Mahuia Bridgeman Cooper |
| Chief Executive Officer (CEO) | Josh Moore |
| Music and Sound Company | Franklin Road |
| Colorist | Pete Ritchie |
| Managing Diretor | Jono Key |
| Director de contas | Katie Loverich |
| Account Manager | Heike Middleton |
| Account Manager | Head of Digital Design |
| Agency TV Producer | Sacha Moore |
| Agency TV Producer | Liz Rosby |
| Designer | Josh Fourt-Wells |
| 3D Artist | Geoff Kirk Smith |
| 3D Artist | Katie Naeher |
| 3D Artist | Craig Speakman |
| 3D Artist | Craig Baxter |
| 3D Artist | Alex McLeod |
| 3D Artist | Damon Duncan |
| 3D Artist | Rhys Dippie |
| 3D Artist | Josh Fourt-Wells |
| 3D Artist | Marcos Godoy |
| 3D Artist | Anastasia Fileva |
| 3D Artist | Andril Kryvulla |
| 3D Artist | Gustavo Soares |
| 3D Artist | Alex Scollay |
| 3D Artist | Patrick Blades |
| Environmental Design | Scotty Wilson |
| Compositing | Rhys Dippie |
| Realizador | Damon Duncan |
| Redator | Ellen Fromm |
| Director de arte | Ellen Fromm |
| Sound Designer | Shane Tapari |
| Produção de som | Franklin Road |
| Director de contas | Katie Loverich |
| Account Manager | Heike Middleton |
| Head of Design | James Wendelborn |
11. Bacardi X Major Lazer / Music Liberates Music
| Titulo | Music Liberates Music |
| Agência | BBDO New York |
| Campanha | Music Liberates Music |
| Anunciante | Bacardi |
| Marca | Bacardi X Major Lazer |
| Data da primeira Transmissão/Publicação | 2017 |
| Sector Empresarial | Bebidas |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director executivo criativo | Danilo Boer |
| Director executivo criativo | Marcos Kotlhar |
| Director de arte | Marcus Johnston |
13. Ben & Jerry's / The Unbreakable Rainbow
| Titulo | The Unbreakable Rainbow |
| Brief | A giant rainbow sculpture in Warsaw triggered such hate among opponents of LGTB rights that it was burned down and rebuilt seven times. Finally, Ben & Jerry's recreated it as a hologram that used only water and light, making the rainbow unbreakable. When homophobic vandals destroyed a giant rainbow sculpture in Warsaw - not once, but seven times - Ben & Jerry's stepped in to fund a holographic version constructed only of water and light. Thus, it was impossible to destroy, and became an unbreakable symbol of love and pride. When a giant rainbow sculpture in Warsaw was repeatedly destroyed by homophobic vandals, Ben & Jerry's stepped in to sponsor a very special new version. A hologram, made only of water and light and impossible to vandalise. |
| Agência | 180heartbeats + JvM |
| Campanha | Unbreakable Rainbow |
| Anunciante | Unilever, Love Does Not Exclude Association, Volunteers of Equality Foundation |
| Marca | Ben & Jerry's |
| Posted | Novembro 2018 |
| Sector Empresarial | Comida |
| História | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| História (língua original) | In 2012 a giant rainbow sculpture appeared in Saviour Square in Warsaw. It triggered hate among opponents of LGBT rights despite its joyful purpose. Set on fire and rebuilt seven times it raised nationwide controversies until it was removed permanently in 2015, only to become a tragic reminder of Poland’s homophobic issues.Since the story of the Rainbow still evokes strong emotions in Polish society and Poland now ranks as Europe’s second most homophobic country, Ben & Jerry’s and NGO partners decided to reinstall it. This time as a water-light hologram, making it an unbreakable symbol of love. |
| Tipo de Mídia | Case Study |
| Director executivo criativo | Mikołaj Sadowski |
| Director criativo | Martin Winther |
| Director de arte | Pablo Dominguez Agregan |
| Redator | Mateusz Gaca |
| Designer | Marek Kaleta |
| Director de contas | Łukasz Deoniziak |
| Account Manager | Patrycja Rozwadowska |
| Account Management | Angelika Puczyńska |
| Managing Diretor | Marcin Gaworski |
| Managing Diretor | Magdalena Kozanowska |
| Strategy/Planning | Jacek Karolak |
| PR Director | Magdalena Łukasiuk |
| Fotógrafo | Michał Murawski |
| Digital Strategist | Adam Kręgielewski |
| Event producer | Łukasz Deoniziak |
| Community Manager | Michał Kaliściak |
| PR manager | Aleksandra Bażyńska |
14. Snickers / Airport Bathrooms
| Titulo | Airport Bathrooms |
| Agência | BBDO New York |
| Campanha | Microwave Buttons |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Junho 2018 |
| Sector Empresarial | Comida |
| História | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director executivo criativo | Peter Kain |
| Director executivo criativo | Gianfranco Arena |
| Director criativo | Scott Mahoney |
| Director criativo | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Producer | Chris Cassar |
| Project Manager | Amy Orgel |
| Account Manager | Kirsten Flanik |
| Account Manager | Susannah Keller |
| Account Manager | Lisa Piliguian |
| Account Manager | Tani Corbacho |
| Account Manager | Blake Maraoui |
| Account Manager | Danee Fields |
| Partnerships Director | Tyler Harris |
| Produtora | iHeart Media |
| Sound Engineer | Ricky Roo |
15. Snickers / Credit card chip reader
| Titulo | Credit card chip reader |
| Agência | BBDO New York |
| Campanha | Microwave Buttons |
| Anunciante | Mars, Inc. |
| Marca | Snickers |
| Posted | Junho 2018 |
| Sector Empresarial | Comida |
| História | How are bad decisions made? It's because meetings often take place during the hungriest times of the day. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Director executivo criativo | Peter Kain |
| Director executivo criativo | Gianfranco Arena |
| Director criativo | Scott Mahoney |
| Director criativo | Dan Oliva |
| Director of Integrated Production | David Rolfe |
| Producer | Chris Cassar |
| Project Manager | Amy Orgel |
| Account Manager | Kirsten Flanik |
| Account Manager | Susannah Keller |
| Account Manager | Lisa Piliguian |
| Account Manager | Tani Corbacho |
| Account Manager | Blake Maraoui |
| Account Manager | Danee Fields |
| Partnerships Director | Tyler Harris |
| Produtora | iHeart Media |
| Sound Engineer | Ricky Roo |
