The Most Creative Campaigns, Brands
and Agencies in Finance

 
Don’t yawn when you read the word “finance” – these were some of the most innovative campaigns out there.

OK, so Fearless Girl was back on top again, which as one of the decade’s defining campaigns is fair enough. Maybe we’ll see her next year, too. But edging close to the top slot was the Thai film “Friendshit”, the most bonkers film about a banking app that you can possibly imagine. Everyone also chortled at Try from Norway’s “Silent Night” film, which took the “yikes, disaster” genre of insurance advertising to a whole new level. Over in Brazil, R/GA took the bull by the horns and redesigned the whole banking experience from the bottom up, making it digital, mobile and – guess what? – kind of fun. These days, ad agencies really do have the power to change lives.

Most awarded
campaigns, brands &
agencies in
Finance in 2018

Most awarded
campaigns, brands and
agencies in
Finance in 2018

CAMPAIGNS

Brand, Title, Agency
1
McCann Worldgroup, New York
2
Grey (Thailand) Ltd., Bangkok
3
TBWA\HAKUHODO, Tokyo
4
TBWA\HAKUHODO, Tokyo
5
R/GA, São Paulo
6
King James, Cape Town
7
McCann Mumbai
8
CHEP Network, South Yarra VIC
9
King James, Cape Town
10
McCann Sydney
11
Good LLC, Moscow
12
Voskhod, Ekaterinburg
13
DDB Sydney, Ultimo
14
Geometry Japan, Tokyo
15
Rabbit's Tale Co.,Ltd, Bangkok
16
TRY/Apt, Oslo

BRANDS

Brand

AGENCIES

Name
1 McCann Worldgroup, New York
2 Grey (Thailand) Ltd., Bangkok
3 TBWA\HAKUHODO, Tokyo
4 King James, Cape Town
5 R/GA, São Paulo

Watch

TituloFearless Girl Arrives
Agência
Campanha The Fearless Girl
Anunciante State Street Corporation
Marca State Street Global Advisors
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Case Study
Comprimento
Chief Creative Officer
Managing Diretor
Chief Creative Officer
Chief Creative Officer
Director de arte
Redator
Chief Production Officer
Executive Producer Innovation
Integrated Producer
Designer
Director of Social and Mobile
Diretor de Estratégia
Supervisor de conta
Supervisor de conta Junior Producer
Supervisor de conta
Chief Communications Officer
Brand Communications Director
Executive Music Producer
Music Producer
Produtora
Owner Traction Creative
Owner/SWP
TituloFriendshit
Agência
Campanha Friendshit
Anunciante KASIKORNBANK
Marca Kasiskornbank
PostedMai 2018
Sector Empresarial Banca, finanças, lei e seguros
História A socially awkward girl is moving to a new city, leaving her best and only friend behind. The girl is hopeless at making friends and asks her pal for advice. The film cuts between their shouted conversation on the road and the girl's failure to gain social ground. Until she mentions the K PLUS banking app, then everyone thinks she's cool.

This hilarious and faintly surreal spot features a social misfit who is worried that she won't be able to make friends in her new town. Despite being advised in flashbacks by her best pal, she makes faux pas after faux pas until she mentions the K Plus banking app. This opens new doors of possibility, as everyone wants to chat to her about it.

A nerdy girl with only one friend in the world has to start again in a new town. This hilarious ode to the K Plus banking app captures our attention by cutting between the friends' conversation in flashback and the girl's attempts to socially ingratiate herself in her new environment. The flashbacks up the ante as their exchanges become ever more desperate and implausible.
Tipo de Mídia Televisão
Comprimento
Production Company
Chairman
Chief Executive Officer (CEO)
Chief Creative Officer
Managing Diretor
Director executivo criativo
Director criativo
Redator
Redator
Redator
Redator
Director de arte
Group Client Service Director
Diretor de Planejamento Estratégico
Chefe de produção
Produtor da agência
TituloPride jersey
Agência
Campanha #DiversityIsStrength
Anunciante AIG Japan
Marca AIG Japan
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Banca, finanças, lei e seguros
História Synopsis
AIG is committed to creating a corporate culture that is welcoming and open to the LGBTQ community, while also offering insurance products and services to meet the needs of the community. However, cultural norms in Japan still make it difficult to “come out” in the workplace, with only 4% of LGBTQ people being “out” at work. With diversity still a far cry away, the brief given to us from AIG was to help promote diversity & inclusion both within the Japan office, but also within Japanese society as a whole. We partnered with the AIG sponsored ALL BLACKS to leverage their universal appeal and we developed a technically (and thematically) sophisticated jersey for them. 700 jerseys out of the first batch of this new product are already in circulation.
Outcome
Just before the launch of this new jersey, anti-LGBTQ comment made by the rugby player, who plays for Australia, became a social issue in the APAC area.
The PRIDE JERSEY was a powerful response to this and won supports from many people.
The news instantly sparked all around the world. The jersey was featured in 272 media across 19 countries including UK, South Africa, Ireland and New Zealand, the home of the All Blacks.
The voice of supporting diversity and inclusion spread not only in Japan but also across the globe, winning over 53,764 supports in just 7 days.
This innovative jersey is planned to be worn by the All Blacks
during 2019 Rugby World Cup which will take place in Japan.
Execution
We printed the colors of the rainbow on a stretchable and highly elastic ribbed fabric. We printed the colors from both sides, effectively “dyeing” the material in rainbow hues. Black was then printed over, on both sides, on the top portions of each tiny ridge only. As a result, the material is solid black, but when stretched, reveals the colors of the rainbow below. This is a wholly new, and original product.
Campaign Description
We focused on the phenomena that when all the colors of the rainbow are mixed, it creates black. This is a deeply rich symbolism for how differing individualities can converge to create one strong whole. It is symbolic of the ALL BLACKS themselves, and how their diversity has continually maintained them as the strongest rugby team in the world. We developed a fabric that is black on the surface, but when stretched, reveals all the colors of the rainbow underneath. With this fabric, we created an brand new ALL BLACKS jersey.
The jersey is a mellifluous embodiment of the ALL BLACKS visual identity, together with the highly resonant message of diversity. Leveraging this jersey, we campaigned in Japan to build a team of diversity supporters from celebrities/notable persons/the public.
Tipo de Mídia Viral
Comprimento
Produtora
Director criativo
Redator
Redator
Director de arte
Planeador
Planeador
Chief Creative Officer
Designer
Director de contas
Director de contas Head of Digital Design
Director de arte
Supervisor de conta
Supervisor de conta
Supervisor de conta
Planeador estratégico
Director criativo
Diretor de Planejamento Estratégico
Diretor de Planejamento Estratégico
Realizador
Director de fotografia
Producer
Producer
Producer
Producer
Production Manager
Production Manager
Production Manager
Production Manager
Production Manager
Chief Creative Officer Kazoo Sato
Senior Creative Director Takahiro Hosoda
Creative Director Shuhei Tsuji
Senior Art Director Keisuke Shimizu
Art Director Yosuke Sugioka
Designer Kana Takarada
Copywriter Peter Souter
Copywriter Tomoko Kasugai
Activation Planner Kei Tominaga
PR Planner Hideyuki Kobayashi
Film Director(Making Movie) Shinri Abe
Executive Planning Director Masa Okazaki
Strategic Planning Director Keita Kawakatsu
Strategic Planning Supervisor Chigusa Ogasawara
Strategic Planner Yoku Ishida
Senior Account Director Kei Kaneko
Account Director Tatsuya Horikoshi
Account Supervisor Kasumi Shimada
Account Supervisor Keisuke Egami
Account Supervisor Mami Konisho
Costume Designer and Producer Toshihiko Sakurai
Costume Director Chika Sai
Producer Keisuke Mizusako
Producer Masahiro Kawaguchi
Director Hisashi Eto
DOP Justin Brown
Producer Wataru Ito
Photographer DYSK
Designer Kazuya Yamazaki
Motion Graphic Designer(Making Movie) Shinnosuke Arima
Entrant Company TBWA\HAKUHODO
Idea Creation TBWA\HAKUHODO
Production SAQULAI
Production AOI PRO. INC.
Production CUTTERS
PR TBWA\HAKUHODO
Media Placement TBWA\HAKUHODO
TituloPRIDE JERSEY
Agência
Campanha PRIDE JERSEY
Anunciante AIG Japan
Marca AIG
PostedAbril 2019
Sector Empresarial Roupa Desportiva
Tipo de Mídia Viral
Comprimento
Produtora
Director criativo
Redator
Redator
Director de arte
Planeador
Planeador
Chief Creative Officer
Designer
Director de contas
Director de contas Head of Digital Design
Director de arte
Supervisor de conta
Supervisor de conta
Supervisor de conta
Planeador estratégico
Director criativo
Diretor de Planejamento Estratégico
Diretor de Planejamento Estratégico
Realizador
Director de fotografia
Producer
Producer
Producer
Producer
Production Manager
Production Manager
Production Manager
Production Manager
Production Manager
TituloNext Bank
Agência
Campanha Next Bank
Anunciante Banco Bradesco S/A
Marca Banco Bradesco
PostedFevereiro 2018
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Tipo de Mídia Televisão e Cinema
Comprimento
VP, Managing Director
VP, Technology and Production
Creative Director
Creative Director
Creative Director
Account Director
Strategy
Strategy
Strategy
Production
Production
Production
Visual Design
Visual Design
Visual Design
Redator
Redator
Redator
Motion Design
Motion Design
Motion Design
Project Manager
Project Manager
Technology
Technology
Technology
Experience Design
Experience Design
Experience Design
Titulo2 Minute Shower Songs
Agência
Campanha 2-Minute Shower Songs
Anunciante Sanlam
Marca Sanlam
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Banca, finanças, lei e seguros
História THE ALBUM THAT GOT PEOPLE SINGING TO SAVE A CITYProblem: South Africa’s tourism capital was experiencing the worst drought in over a century. With dam levels at less than 20% usable water heading into summer and peak tourist season, Cape Town was set to become the first major city in the world to run out of water if residents and visitors didn’t reduce their water usage to the required 87 liters per person daily limit. Yet, despite the urgency of the crisis, behaviour wasn’t changing. And panic was starting to set in as the public felt dis-empowered and lacked any real understanding of what they could practically do to make a difference. At a time when we most needed the public to rally together in the fight against Day Zero (the day when our taps run dry), the news agenda was creating the opposite effect.Insight: We all sing in the shower. (Whether we’d like to admit it or not.)Solution: That’s why we challenged 10 of SA's best musicians to re-write, re-orchestrate and re-work their biggest sing-along tracks into two-minute versions and released the first ever 2-Minute Shower Songs album. Capetonians could then press play, shower and sing along. Knowing that when the song ends so should their showers.Our campaign was perfectly timed ahead of our peak tourist season when millions of visitors would put further strain on our water supply, our fully integrated six-week campaign was rolled out through national and international media relations, tactical paid media, targeted digital spend and strategic partnerships with Airbnb and City Sightseeing.Our artists became Cape Town’s heroes, as daily water usage began to drop. While Sanlam was praised for being the driving force behind the much needed behaviour change.
Filosofia 2 minutes or less is the recommended shower time during the Cape’s water crisis. That’s why we asked Mi Casa, GoodLuck, the Springbok Nude Girls, Kwesta, Francois van Coke, Rouge, Youngsta, Fifi Cooper, Desmond and the Tutus and Jimmy Nevis to go back into the studio to create 2-minute versions of their top tracks so you can listen to them in the shower. Just turn up the volume, and turn on the tap. But remember, when the song ends, so should your shower. Keep your showers to 2 minutes or less and help save water one song at a time.
Tipo de Mídia Rádio
Comprimento
Mais Informações http://www.2minuteshowersongs.co.za
Director de arte
Director de arte
Redator
Redator
Redator
Director criativo
Director criativo
Produtor
Produtor da agência
Equipa criativa
Director executivo criativo
Director executivo criativo
Product Manager
Product Manager
Product Manager
Product Manager
Tech Producer
TituloSweet Change
Agência
Campanha Sweet Change
Anunciante PAYTM
Marca PAYTM WALLET
Data da primeira Transmissão/Publicação 2016 / 10
Sector Empresarial Banca, finanças, lei e seguros
Filosofia We targeted customers who were paying in cash for their day to day transactions but could graduate to Paytm if given a reason. And 'Paytm Sweet Change' candy became one. To redeem the candy's real worth the customer had to download the Paytm app. We were confident once they used Paytm, they will discover its ease and advantage over cash.
Tipo de Mídia Impressões colaterais e de marketing directo
Comprimento
Director executivo criativo
Director executivo criativo
Agency Producer
Chief Creative Officer
Creative Director
Creative Director
Director de arte
Redator
Designer
Editor
Collective Art Director
TituloInconvenience Stores
Agência
Campanha Inconvenience Stores
Anunciante Swann motorcycle Insurance Australia
Marca Swann motorcycle Insurance Australia
Data da primeira Transmissão/Publicação 2017 / 8
Sector Empresarial Seguros
História Swann Insurance is a specialist motorcycle insurer in Australia. Turning an everyday errand into an epic adventure, it set up "Inconvenience Stores" at the end of Australia’s best rides, stocked with milk, chocolate and toilet paper. These were free for riders and offered them a 10% insurance discount via a unique code. Getting the milk now meant getting on your bike for hours – or in some cases days. But the campaign struck the right chord with bikers.

The Inconvenience Stores stocked useful stuff like milk, chocolate and toilet paper. So what was so inconvenient about them? They were located in the middle of nowhere. Luckily, this was all the excuse motorcycle fans needed to hop on their bikes and set out on the open road. Behind the stores was Swann Insurance, an Australian motorcycle insurance specialist.
Tipo de Mídia Case Study
Comprimento
Chief Executive Officer (CEO)
Managing Diretor
Group Account Director
Planeador estratégico
Account Manager
Executivo de contas
Operations Director
Director executivo criativo
Director criativo
Director criativo
Equipa criativa
Equipa criativa
Director of Print Production
Gestor de produção
Pós-produção
Realizador
Director de fotografia
Editor
Pós-produção
General Manager
Marketing Manager
TituloUk Shona Kwelanga
Agência
Campanha Uk'Shona Kwelanga
Anunciante Sanlam
Marca Sanlam
PostedSetembro 2017
Sector Empresarial Banca, finanças, lei e seguros
Legenda My Choice Funeral Plan
Tipo de Mídia Interatividade
Comprimento
Titulo Tap For Your Town
Agência
Campanha Tap For Your Town
Anunciante Mastercard International
Marca MasterCard Contactless
Data da primeira Transmissão/Publicação 2017 / 8
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Filosofia Mastercard together with McCann Sydney, has launched a campaign aiming to change behaviour of New Zealanders from a card inserting, pin punching nation, to a country of proficient tappers. The campaign, 'Tap for your town to play Richie', seeks to evoke a sense of home pride for New Zealanders, making tapping a 'town duty' as locals tap it out for a chance to see and play their hero, Richie McCaw. The first phase of the campaign is supported via TV, outdoor and point of sale, along with digital and targeted social executions. Taps will be counted from 19th June - 27th August before the winning town is announced and anticipation builds in the lead up to game day.
Tipo de Mídia Televisão
Comprimento
Mercado Nova Zelândia
Head of Marketing & Communications
Director Consumer Marketing
Analyst Marketing
Eexcutive Creative Director
Creative Director
Redator
Director de arte
Group Account Director
Account Manager
Producer
Producer
Planning Director
Production Waitemata Films Ltd
Director
Executive Producer
Producer
Som
Engineer
Producer
Media Agency
Business Director
Strategy
PR
Account Director
Account Manager
Event Execution
Agency Director
Acccount Director
Executivo de contas
TituloSberbank neighborhoods
BriefAs the biggest Russian bank Sberbank cares about Russian citizens. Campaign targets local communities with customized messages to gather data. Data from locals is being used to create messages for several types of small businesses. Messages are being delivered to existing bank’s small business clients (1.2 million in total) and other small businesses online via forecasting models. Every single placement is relatively small scale but number of placements allows to cover a huge number of people and businesses.Data is used for every stage of the campaign, contextualizing and personalizing every placement. In the first stage, data plays a strategic role. In the second stage, data becomes the message itself.
Agência
Campanha SBERBANK. NEIGHBORHOODS
Anunciante Sberbank
Marca Sberbank
PostedOutubro 2017
Sector Empresarial Banca, finanças, lei e seguros
História People’s opinions on local needs fuel targeted campaigns, promoting loans for small businesses. Sberbank uses empty window fronts, billboards and geo-targeted online banners to ask locals’ opinions, offering algorithm-generated solutions. Local responses initiate an advertising campaign targeting suitable businesses.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director de arte
Produtora
Designer gráfico
Designer gráfico
Designer gráfico
TituloStay Live. Stay Alive
BriefPeople in Russia are constantly on their phones while driving, and radio phone-in shows exacerbate this problem. SM Polis Insurance fought against the habit by collaborating with a popular call-in radio show. When a presenter got a call from someone who was driving at, he immediately disconnected the call and broadcast the sound of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.
Agência
Campanha Stay Live. Stay Alive
Anunciante SM Polis Insurance
Marca SM Polis Insurance
PostedJaneiro 2018
Sector Empresarial Seguros
Legenda Stay Live. Stay Alive.
História According to international research, driving while talking on cell phones – handheld and hands-free – increases risk of car crashes fourfold. Radio stations provoke this behavior. Every station has a call-in show where listeners are calling to win presents or just to say hi to their friends. SM Polis Insurance is fighting against this dangerous habit. 18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one popular call-in show Personal Messages. The story was featured in media and after a week half of the radio stations changed their mind and joined the action.
História (língua original) People in Russia talk and text on their phones while driving and radio stations provoke this behavior. Every station has a call-in show where listeners are calling or texting to win presents or just to say hi to their friends.Smartphone using is the second, after alcohol consumption, human factor causing car accidents. Despite a common opinion, hands-free devices offer no safety benefit when driving. Driving while talking on cell phones – handheld and hands-free – increases risk of crashes fourfold. The number is even bigger for texting  and using apps.SM Polis Insurance is fighting against this dangerous habit with live radio broadcast of “car crashes”. The clients of SM Polis Insurance also suffer from this, so the brand wanted to change the behavioral patterns and combine a brand awareness campaign with a safety awareness campaign.18 radio stations refused to join the action; they only cared about ratings and public image. So we had just one: Novoe Radio. Together with a popular call-in radio show we demonstrated what can happen if you use a phone while driving. When a presenter was getting a call from someone who was driving at the moment, he immediately disconnected the call and put on air the sounds of a car crash. After a moment of scary silence the presenter revealed it was not a real crash and explained the danger of using phones while driving.The first results came just in a couple of days. We were getting less and less calls from the drivers.The story was featured in media. After more than 70 publications the other radio stations changed their mind and joined the action to protect their listeners. . With thousands of media mentions, the audience reach exceeded the population of the city.
Tipo de Mídia Rádio
Comprimento
Director criativo
Redator
Redator
Redator
Director de arte
Media Supervisor
TituloHelp. It’s what Australians do.
Agência
Campanha Help. It’s what Australians do.
Anunciante Westpac
Marca Westpac
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Banca, finanças, lei e seguros
Legenda Help when it matters. It's what Australians do
Tipo de Mídia Televisão
Comprimento
Trilha sonora Heroes
Director de publicidade
Managing Diretor
TituloThe Edible Business Card
Agência
Campanha The Edible Business Card
Anunciante Saga Nori (Seaweed) / City Promotion
Marca Saga Nori (Seaweed) / City Promotion
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Cartões de crédito
Filosofia When Japanese people meet for the first time, they gently exchange business cards using both hands, instead of a hand shake. We created edible business cards made out of seaweed to demonstrate this unique and particular way of Japanese greeting method into effective face to face advertising & PR through selected local ambassadors. Event and individual activities drove media’s interest toward “Saga” widely through news worthy well designed unique edible business cards and generate people’s buzz through digital and consumer lottery.
Resultado We developed a business card made of seaweed in order to enable this unique and peculiar way for Japanese to greet and turn into this moment into one to one marketing to generate interest toward Saga prefecture.
Tipo de Mídia E-Commerce
Comprimento
Director executivo criativo
Director de arte
Redator
Planner
Director
Música
Director criativo
Producer
Camera
Art
Song
Mixer
Production Manager
Creative Producer
Executivo de contas
Creative Producer
Executivo de contas
Creative Producer
Executivo de contas
Cooperation
Cooperation
Cooperation
Cooperation
Cooperation
Web Corder
Web Director
Scenario Writer
Producer
Producer
Editor
Regional Executive Creative Director (Asia Pacific)
TituloThank You Thailand
Agência
Campanha Thank You Thailand
Anunciante Syn Mun Kong Insurance Plc.
Marca Smk Health Insurance By Fit
Data da primeira Transmissão/Publicação 2016 / 12
Sector Empresarial Seguros
Filosofia SMK Insurance, a provider of insurance service in Thailand, wants to launch “SMK Fit” an innovative health insurance that rewards consumers with up to 15% discount depending on the level of their health conditions. The campaign aims to gain attention from any Thai consumers. However, most Thais’ perception towards "Fit" only relate to health aware people who pursue weight training, eat clean and have nice body. Objective : Reach wider target audience by generating awareness for “SMK Fit” health insurance that rewards healthy consumers with up to 15% discount depending on the level of their health conditions. Creative Idea We take the inconvenience of public transportation that Thais face every day and turn it into an ironic humour to let them realize that by just living their daily life, they are already fit enough to get the discount from “SMK Fit” health insurance.
Tipo de Mídia Viral
Comprimento
Redator
Director executivo criativo
Director de arte
Associate Creative Director
Redator
Director de arte
Redator
Agency Producer
Executive Account Director
Account Director
Account Manager
Account Executive
Executive Strategic Creative Director
Strategic Director
Strategist
Strategist
Content Editor
Media Planner
Touchpoint Projectmanager
Content Editor
Content Editor
Social Media Executive
Social Media Executive
Director
Assistant Director
Director Of Photography
Director de arte
Casting Director
Producer
Location Manager
Editor
Colorist
VTR
Sound Mix and Design
TituloThe Animals' Own Emergency Number
Agência
Campanha THE ANIMALS' OWN EMERGENCY NUMBER
Anunciante DNB
Marca DNB Animal Insurance
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Seguros
História In case of an emergency, you call 911. But who do you call if something happens to your pet? In Norway, nine out of ten pet owners don’t know what number to call if their animal companion is in trouble. To give animals the protection they needed, DNB called for a new national emergency number, 114, for our four-legged friends. Through a nationwide petition, signed by the animals themselves, the insurer and its agency engaged thousands of pet owners across the country. The result: a service that has already saved over 1,500 animals.
Filosofia The campaign was targeted to pet insurance customers, which directly links to potential animal patients in need of medical assistance. The whole strategy was based on solving a medical problem for animals - giving them their own official emergency number so they can be helped more efficiently. Background Situation: DNB is Norway's largest bank, but their added role as an insurance company is lesser known. Despite being rated the number one insurer for cats and dogs, the sales did not match up. Brief: Increase sales by making DNB animal insurance more well-known for all animal owners in Norway Objectives: Increase sales by +400% Describe The Creative Idea Insights: We found that the existing rational communication around pet insurance missed something important - that the target audience of animal owners saw their pets as part of their own family. The answer came when we started treating the cause as importantly as we would for any other member of the family. Through our research, it became clear there was an recurring issue facing pet owners who found themselves in serious situations with their pets: a survey showed that 9 out of 10 Norwegians had no idea what number to call if their pet needed urgent help. The idea: As the leading bank in Norway, DNB realized this could be a great opportunity to channel their size as a bank into an ambitious project for social responsibility. To ensure that all animals get the protection they deserve, DNB called out to establish the first national emergency number for animals. Describe The Execution Through a large-scale fully integrated campaign, DNB called out for an official national emergency number for animals. We launched with a national TVC, and followed up immediately with a nationwide petition that the animals themselves could sign. The media strategy ranged from traditional channels like TVC and online films to more inventive channels like roadshow petition events, a public televised political debate, start numbers on dog runs, tennis balls, snapchat filters, instagram stories and more. Over a 5 week period, we engaged animals owners (and a few more) in every platform possible. We also went beyond advertising media channels and made a more important one of our own: Together with the Norwegian Animal Protection Alliance, DNB created a fully operational emergency number for animals, basing it on the same setup as the police emergency number where you based on your location and time, will connect to the closest veterinary clinic. Describe The Strategy The goal of the campaign was reaching all pet owners across Norway, and while the ages/sexes/demographics varied - they all shared one common trait: their love for their pets. All animal owners are dedicated and engaged with their pets and especially their well-being. By choosing to channel the media strategy towards advocating and fighting for an important issue for the target audience, putting our hard-sell strategy aside and focusing on the general well-being of all animals, we managed to prove to everyone why DNB is the number one animal insurer. We based our media strategy around the existing engagement pet owners already have around their pets. From meeting them in their own environments with petition stands in dog parks across the country, to leaning into their eagerness to post pictures on social media, we were able to reach and engage a much wider audience than a traditional insurance campaign. List The Results +1450% sales increase 2.1 million organic impressions 1.4 million social interactions 8704 pets signed the petition and got their paw in our protocol Over 1400 animal owners have gotten the help they needed through our emergency number The national emergency number we created is still active and being used to this day
Tipo de Mídia Case Study
Comprimento
Creative
Creative
Project Manager
Account Director
Designer
Press Relations Consultant
Producer
Director
Director
Director de fotografia
Web designer
Web designer
Digital producer
Editor
Post producer
Production Manager
Head of Client Services
AD
Graphic designer/digital producer
Graphic designer/digital producer
Account Manager
Performance Marketing Manager