The Most Creative Campaigns, Brands
and Agencies in Automotive

 
Gender politics made a welcome appearance in automobile ads, alongside underdogs, daredevils, clowns and cute kids.

It was the year that women got to drive in Saudi Arabia, and Nissan – with its agency TBWA/RAAD – responded with the splendid #SheDrives campaign. Quite a year for this duo, which also created a new way of measuring vehicle performance in the desert: CamelPower, naturally. At the top of the ranking, however, was the iconic MINI brand and a dramatic film about how pluck and engineering justified “The faith of a few”. Volkswagen and Volvo both steered away from speed to weigh in on how technology protects children. Audi and BBH used clowns to make a similar point. And by the way, the prize for “best car ad without a car” goes to Audi Quattro for its jaw-dropping “Ski The World” film.

Most awarded
campaigns, brands &
agencies in
Automotive in 2018

Most awarded
campaigns, brands and
agencies in
Automotive in 2018

CAMPAIGNS

Brand, Title, Agency
1
Jung von Matt / Spree, Berlin
2
BBH, London
3
TBWA\RAAD, Jeddah
4
5
TBWA\RAAD, Dubai
6
Grabarz & Partner, Hamburg
7
Forsman & Bodenfors Göteborg
8
J. Walter Thompson Amsterdam
9
BBDO Bangkok
10
INNOCEAN, Seoul
11
Ogilvy South Africa, Cape Town
12
FamousGrey, Groot-Bijgaarden
13
Wieden+Kennedy, London
14
lew'lara\TBWA, São Paulo
15
Jung von Matt / Spree, Berlin

BRANDS

Brand

AGENCIES

Name
1 Jung von Matt / Spree, Berlin
2 TBWA\RAAD, Dubai
3 DDB Berlin
4 Grabarz & Partner, Hamburg
5 BBH, London

Watch

TituloThe faith of a few
Agência
Campanha The Faith of a Few
Anunciante BMW/MINI
Marca MINI
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Automóveis
História Few people believed car maker John Cooper when he claimed a Mini could become a racing car. The film takes us back to the 1964 Monte Carlo rally, where Mini designer Sir Alec Issigonis warns: “John, this will never work.” As the car speeds off, we hear other negative comments from the press and spectators. But they eat their words when the Mini crosses the finish line first. Shot on location in Monte Carlo, the ad features cars and advertising billboards from the original rally. The crew also used 1960s camera technology.

Original 1960s camera technology, as well as cars and billboards from the period, create the authentic feel of a film capturing the moment a Mini Cooper won the Monte Carlo Rally, against all expectations. Editing, colour and sound design create an exciting and immersive experience as we cheer the little car on.
História (língua original) The new MINI John Cooper Works carries forward the epic legacy of a racing legend.Visionary Formula One car maker John Cooper saw motorsport victory in the classic Mini before anyone else. His unrivalled underdog story proves that the faith of the few can change the minds of many.In 1964, at the start of Rallye Monte-Carlo, everyone doubted the Mini. Starting with the designer of the Mini, Sir Alec Issigonis, who had warned John Cooper when the latter had the bold idea of putting a powerful engine in the tiny family car:”John, this will never work”.As the car sets off, Issigonis’s remark is joined by others comments from the press and the spectators. All these expressions of disbelief become interwoven in an intricate, tension-filled soundtrack that picks up the pace as John Cooper’s Mini starts to overtake opponent after opponent in the hairpins above Monte Carlo. The symphony of naysayers is promptly silenced as the sweet little tin can crosses the finish line first. The biggest challenge for the sound designers was balancing the voices so that the entire composition has a thrilling, haunting feel, rather than a repetitive one.The film was shot entirely on location in Monte Carlo. We painstakingly recreated the original race using car models and even advertising billboards from the original rally in 1964. The crew also used camera technology from that period.
Tipo de Mídia Viral
Comprimento
Director criativo
Director criativo
Director criativo
Account Manager
Account Manager
Director de arte
Director de arte
Redator
Realizador
Produtora
TituloClowns
Agência
Campanha Clowns
Anunciante Audi
Marca Audi Technology
Data da primeira Transmissão/Publicação 2017 / 10
Sector Empresarial Automotor
História CLOWNS features a troupe of the comic characters taking to their collapsing cars and causing havoc on the roads with their antics. A range of Audi models calmly saves the day with their hi-tech safety capabilities. The technologies include Audi pre sense city, cross traffic rear assist, quattro all-wheel-drive, Matrix LED highlights, adaptive cruise control and Audi side assist. Eventually, the new Audi A8 luxury saloon parks up, showcasing its park assist feature, between two circus jalopies, before the tagline ‘Audi Technology. Clown Proof’
Tipo de Mídia Televisão
Comprimento
Trilha sonora Send in the Clowns
Produtora
Director de publicidade
Redator
Director de arte
Director executivo criativo
Estrategista
Diretor de Estratégia
Business Leader
Account Manager
Director de contas
Produtor da agência
Produtor assistente da agência
Realizador
Produtor executivo
Produtor
Director de fotografia
Pós-produção
Empresa de produção
Editor
Music Supervision
Music Supervision
Produtor de som
MUSIC Artist
Creative Team - Copywriter Doug Fridlund
Creative Team - Art Director Mikael Alcock
ECD Ian Heartfield
Director Ringan Ledwidge
Producer Sally Humphries
Producer Tim Nunn
Agency Producer David Lynch
Director of Photography Adam Arkapaw
Editor Rich Orrick
Post Production The Mill
Sound String and Tins
Record Producer David Koston
Production Designer Nick Foley-Oates
Entrant Company RATTLING STICK
Idea Creation BBH LONDON
Production RATTLING STICK
Titulo#SheDrives
Agência
Campanha #SheDrives
Anunciante Renault
Marca Nissan
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Automóveis
História In late September a historic royal decree granted women the right to drive in Saudi Arabia. The ruling was met with mixed reactions in Saudi Arabia. Our objective was to normalise the idea of women driving to all men in KSA, and in so doing, give women the confidence to get behind the wheel. The idea was brought to life by dramatising the reactions of real women when the influential male members of their family – fathers, uncles, husbands and brothers – played a supportive and encouraging role as their first driving instructor.
Filosofia Last September, Saudi Arabia surprised everyone by lifting the Women Driving ban, a historic ruling that will take effect by June 2018. But although the entire world has celebrated the decision, a big chunk of the Saudi male population has shown resistance to it. This has made many Saudi women hesitant about applying for a license when the time comes, fearing their closest male relatives will disapprove. They are in need of confidence and support. So Nissan Middle East decided to invite a few of them to a driving lesson, but not just any driving lesson, but one taught, to their surprise, by the very people they thought would disapprove; their fathers, brothers and husbands.
Tipo de Mídia Televisão e Cinema
Comprimento
Chief Creative Officer
Director executivo criativo
Associate Creative Director/Copywriter
Senior Art Director
Managing Diretor
Account Manager
Digital Account Director
Planeador estratégico
Senior Planner
Chefe de produção
Communications Director
Produtor executivo
Produtor
Produtora Made in Saudi Films
Realizador
Editor
Mixer
TituloCandide Thovex: Ski The World
Campanha Ski The World
Anunciante Audi
Marca Audi Quattro 2
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Automóveis
Tipo de Mídia Branded Content
Comprimento
Actor/celebridade
TituloCamelPower
Agência
Campanha CamelPower
Anunciante Nissan Motor Corp.
Marca Nissan Automotive
Data da primeira Transmissão/Publicação 2017
Sector Empresarial Automotor
Tipo de Mídia Interatividade
Comprimento
TituloKids Dreams
Agência
Campanha Kids' Dreams
Anunciante Volkswagen
Marca Volkswagen
Data da primeira Transmissão/Publicação 2017 / 12
Sector Empresarial Automóveis
História We see a series of kids admiring ostentatious supercars. One small boy is so distracted that he wanders out into the middle of the street - oblivious to the ordinary Volkswagen Golf that avoids hitting him due to its automatic braking technology. Dream on, kids.

Kids dream about supercars rather than reliable runabouts. Here we see a series of children admiring beautiful vehicles. But when one of the kids wanders out into the middle of the road, distracted by a Bugatti, he's saved by the automatic braking technology of a VW Golf. Leaving him intact with his dreams.
História (língua original) Porsche, Lamborghini, DeLorean – many children dream of these cars. But not every child dreams of a Volkswagen. That’s not a problem because luckily Volkswagen thinks of every child. Thanks to the innovative driver assist systems there are 45% less personal injuries reported every year. That's why we send a message to all children who stare at their dream cars - lost in thought. And of course their parents. A message that requires a lot of courage and self-confidence from a brand in order to even advertise with it:Hardly any child dreams of a Volkswagen. Keep on dreaming, kids.The film shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of a Volkswagen Golf. Of course, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.
Tipo de Mídia Viral
Comprimento
Empresa de produção
Chief Creative Officer
Managing Partner
Group Creative Director
Director criativo
Director criativo
Account Manager
Account Manager
Creative Strategy
Produtora
Realizador
Director de fotografia
Audio Post Production
Sound Engineer
Telecine
Editor
Editor
TituloMoments (180s)
Agência
Campanha Sometimes The Moments That Never Happen, Matter The Most.
Anunciante Volvo
Marca Volvo XC60
Data da primeira Transmissão/Publicação 2017 / 6
Sector Empresarial Automóveis
História A little girl is on her way to the first day at her new school. In flashback, we see her talking to her mother about her dreams and hopes for the future. Throughout the story we also follow a woman driving a Volvo XC60 on her way to work. Everything is leading up to a critical moment. An accident is about to happen, but Volvo’s City Safety system kicks in and brakes the car automatically. Of all the moments in the little girl's life, this might be the most important one. Sometimes the moments that never happen, matter the most.
Filosofia In the launch campaign for the New Volvo XC60 – one of the safest cars ever made – we celebrate everything that can happen in life, when accidents don’t. We get to follow a young girl on her way to the first day of a new school, while simultaneously hearing her talk to her mom about her dreams and hopes for the future. Throughout the story we also follow a woman driving an XC60 on her way to work. Everything is leading up to a critical moment towards the end of the film. An accident is about to happen, but Volvo’s City Safety system recognizes the little girl and brakes the car automatically. And out of all the moments the young girl talks about in the film, this might just be the most important one. Because sometimes the moments that never happen, matter the most.
Tipo de Mídia Televisão e Cinema
Comprimento
TituloPay With The Views
Agência
Campanha Pay With The Views
Anunciante General Motors Corp.
Marca Opel
Data da primeira Transmissão/Publicação 2017 / 11
Sector Empresarial Automóveis
Tipo de Mídia Televisão e Cinema
Comprimento
Creative Partner
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Connection Strategist
Diretor dos Negócios
Concept Producer
Digital Producer
Producer
Digital Designer
Digital Designer
Visual Designer
Produtora
Director
Producer
Producer
Camera
Edit
TituloThe Universal Language of Pain
Agência
Campanha The Universal Language of Pain
Anunciante Daimler AG
Marca Mercedes-Benz Sprinter / Thai Health Authority
Data da primeira Transmissão/Publicação 2018 / 4
Sector Empresarial Automotor
Tipo de Mídia Viral
Comprimento
TituloChatty School Bus
Agência
Campanha Chatty School Bus
Anunciante Hyundai Motor Group
Marca Hyundai
Data da primeira Transmissão/Publicação 2017 / 9
Sector Empresarial Automotor
História Converts the most boring school bus into the most exciting school bus with a car window technology.
Tipo de Mídia Viral
Comprimento
Creative Director Jung-A Kim
Art Directors Nari Moon, Jenny Kim, Jiyeon Kim
Copywriters Sung Hun Moon, Min Hea Kim
TituloStalker
Agência
Campanha People Can't Stop Themselves
Anunciante Volkswagen
Marca Volkswagen Golf 7
PostedOutubro 2017
Sector Empresarial Automóveis
Tipo de Mídia Rádio
Comprimento
TituloRecruiting car
Agência
Campanha Recruiting car
Anunciante Volvo
Marca Volvo S90
Data da primeira Transmissão/Publicação 2018 / 1
Sector Empresarial Automóveis grandes e de luxo
História


By using the car’s technology, we turned the Volvo S90 into the new HR manager of Volvo. Tapping into its speech technology, pedestrian recognition, car connect system and other technological elements of the car, we can let the car do its own job interview. This way, we are not only showing off the intelligence of the car, but also reassuring Volvo will be recruiting the best profiles, as we let an expert – the car itself – recruit.
The HR90 is officially introduced on the Brussels Motor Show, and will then continue its tour of job expos, schools and Volvo dealerships in search of new recruits.


Tipo de Mídia Interatividade
Comprimento
Director executivo criativo
Equipa criativa
Equipa criativa
Experience Director
Project Leader
Brand Director
Diretor dos Negócios
PR manager
PR Agency
Redator
Redator
Designer
Development
Development
Development
Development
Digital Production Company
Digital Production Company
Digital Producer
Operations Director
Production Director
RTV Production
RTV Production
Produtora
Produtor
Realizador
Director de fotografia
Director de arte
Som
Editor
Editor
DTP
DTP
TituloHonda 'Dream Makers'
Agência
Campanha Honda- Dream Makers
Anunciante Honda Motor Co., Ltd.
Marca Honda
Data da primeira Transmissão/Publicação 2017 / 7
Sector Empresarial Automotor
História Honda pays tribute to the craft of film making by deconstructing movie scenes right down to the drawing board. Every sound was manipulated in the studio with great care and attention to detail, and each specific Honda engine was recorded to match the relevant scene.
Tipo de Mídia Viral
Comprimento
Director executivo criativo
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Director de contas
Director de contas
Account Manager
Produtor executivo
Producer
Produtora
Realizador
Realizador
Director de fotografia
Producer
Editor
Efeitos especiais
Efeitos especiais
Flame Artist
Flame Artist
Flame Artist
Nuke
Nuke
Nuke
Nuke
Nuke
Artist / Concept
Artist / Concept
Artist / Concept
Artist / Concept
Artist / Concept
Fotógrafo
Colorist
Produtor executivo
Empresa de design sonoro
ORIGINAL MUSIC
Compositor
Compositor
Compositor
Sound Designer
TituloNissan's follow the ball
Agência
Campanha Nissan's follow the ball
Anunciante Nissan Motor Corp.
Marca Nissan
Data da primeira Transmissão/Publicação 2017 / 3
Sector Empresarial Automóveis
Tipo de Mídia Digital Installation
TituloTransformation of a Landmark
Agência
Campanha 100.000 electric cars sold in 2017
Anunciante BMW
Marca BMW
PostedMai 2018
Sector Empresarial Automóveis
História Monday evening, December 18th, BMW’s iconic Four Cylinder Building underwent a spectacular transformation to mark the 100,000th electrified BMW sold in 2017 and the brand’s unwavering commitment to an electric future.
Designed by Austrian architect Karl Schwanzer, the BMW Headquarters was finished in 1972, in time for the Munich Summer Olympics. The 331 feet tall building is one of the most important German landmarks, mimicking the shape of the four cylinders in a typical car engine. Notably, the cylinders do not stand on the ground; they are suspended on a central support tower.
The light projection turning the old cylinders into iconic electric batteries underscores a new landmark for the Munich-based German automotive manufacturer BMW, which launched the all-electric i3 in 2013. The epic projection involved 9 OPSL laser projectors, 10 additional projectors, 100 LED lights and 480 intelligent moving lights. 84 kilometers of cables were used for data and lighting and 820 cubic meters of materials. Next in the pipeline, BMW plans to offer 25 electrified models by 2025, 12 of which will be fully electric. Some of the cars will have a range of up to 435 miles.
Tipo de Mídia Case Study
Comprimento
Música 2WEI Music
Director executivo criativo
Director executivo criativo
Realizador
Fotógrafo
Realizador
Director criativo
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Consultant
Consultant
Consultant
Consultant