Gender politics made a welcome appearance in automobile ads, alongside underdogs, daredevils, clowns and cute kids.
It was the year that women got to drive in Saudi Arabia, and Nissan – with its agency TBWA/RAAD – responded with the splendid #SheDrives campaign. Quite a year for this duo, which also created a new way of measuring vehicle performance in the desert: CamelPower, naturally. At the top of the ranking, however, was the iconic MINI brand and a dramatic film about how pluck and engineering justified “The faith of a few”. Volkswagen and Volvo both steered away from speed to weigh in on how technology protects children. Audi and BBH used clowns to make a similar point. And by the way, the prize for “best car ad without a car” goes to Audi Quattro for its jaw-dropping “Ski The World” film.
THE MOST CREATIVE ADS IN AUTOMOTIVE
Titulo | Marca | Agência, Cidade |
---|---|---|
1. The faith of a few | MINI | Jung von Matt / Spree, Berlin |
2. Clowns | Audi Technology | BBH London |
3. #SheDrives | Nissan | TBWA\RAAD, Jeddah |
4. Candide Thovex: Ski The World | Audi Quattro 2 | |
5. CamelPower | Nissan Automotive | TBWA\RAAD, Dubai |
6. Kids Dreams | Volkswagen | Grabarz & Partner, Hamburg |
7. Moments (180s) | Volvo XC60 | Forsman & Bodenfors, Göteborg |
8. Pay With The Views | Opel | J. Walter Thompson Amsterdam |
9. The Universal Language of Pain | Mercedes-Benz Sprinter / Thai Health Authority | BBDO BANGKOK |
10. Chatty School Bus | Hyundai | Innocean Worldwide Seoul |
11. Stalker | Volkswagen Golf 7 | Ogilvy & Mather Cape Town |
12. Recruiting car | Volvo S90 | FamousGrey, Groot-Bijgaarden |
13. Honda 'Dream Makers' | Honda | Wieden+Kennedy, London |
14. Nissan's follow the ball | Nissan | Lew'Lara\TBWA, São Paulo |
15. Transformation of a Landmark | BMW | Jung von Matt / Spree, Berlin |
MARCA: Nissan Automotive
AGêNCIA: TBWA\RAAD
MEDIA: Interatividade
MARCA: Volvo XC60
AGêNCIA: Forsman & Bodenfors
MEDIA: Televisão e Cinema
MARCA: Opel
AGêNCIA: J. Walter Thompson Amsterdam
MEDIA: Televisão e Cinema
MARCA: Mercedes-Benz Sprinter / Thai Health Authority
AGêNCIA: BBDO BANGKOK
MEDIA: Viral
MARCA: Volkswagen Golf 7
AGêNCIA: Ogilvy & Mather Cape Town
MEDIA: Rádio
MARCA: Nissan
AGêNCIA: Lew'Lara\TBWA
MEDIA: Digital Installation