The Most Creative Campaigns & Agencies in Automotive

The most creative campaigns in Automotive in 2018

Gender politics made a welcome appearance in automobile ads, alongside underdogs, daredevils, clowns and cute kids.

It was the year that women got to drive in Saudi Arabia, and Nissan – with its agency TBWA/RAAD – responded with the splendid #SheDrives campaign. Quite a year for this duo, which also created a new way of measuring vehicle performance in the desert: CamelPower, naturally. At the top of the ranking, however, was the iconic MINI brand and a dramatic film about how pluck and engineering justified “The faith of a few”. Volkswagen and Volvo both steered away from speed to weigh in on how technology protects children. Audi and BBH used clowns to make a similar point. And by the way, the prize for “best car ad without a car” goes to Audi Quattro for its jaw-dropping “Ski The World” film.


THE MOST CREATIVE ADS IN AUTOMOTIVE

Titulo Marca Agência, Cidade
1.  The faith of a few MINI Jung von Matt / Spree, Berlin
2.  Clowns Audi Technology BBH London
3.  #SheDrives Nissan TBWA\RAAD, Jeddah
4.  Candide Thovex: Ski The World Audi Quattro 2
5.  CamelPower Nissan Automotive TBWA\RAAD, Dubai
6.  Kids Dreams Volkswagen Grabarz & Partner, Hamburg
7.  Moments (180s) Volvo XC60 Forsman & Bodenfors, Göteborg
8.  Pay With The Views Opel J. Walter Thompson Amsterdam
9.  The Universal Language of Pain Mercedes-Benz Sprinter / Thai Health Authority BBDO Bangkok
10.  Chatty School Bus Hyundai Innocean Worldwide Seoul
11.  Stalker Volkswagen Golf 7 Ogilvy & Mather Cape Town
12.  Recruiting car Volvo S90 FamousGrey, Groot-Bijgaarden
13.  Honda 'Dream Makers' Honda Wieden+Kennedy, London
14.  Nissan's follow the ball Nissan Lew'Lara\TBWA, São Paulo
15.  Transformation of a Landmark BMW Jung von Matt / Spree, Berlin

1 — MINI - The faith of a few

MARCA: MINI

AGêNCIA: Jung von Matt / Spree

MEDIA: Viral

2 — Audi Technology - Clowns

MARCA: Audi Technology

AGêNCIA: BBH London

MEDIA: Televisão

3 — Nissan - #SheDrives

MARCA: Nissan

AGêNCIA: TBWA\RAAD

MEDIA: Televisão e Cinema

4 — Audi Quattro 2 - Candide Thovex: Ski The World

MARCA: Audi Quattro 2

MEDIA: Branded Content

5 — Nissan Automotive - CamelPower

MARCA: Nissan Automotive

AGêNCIA: TBWA\RAAD

MEDIA: Interatividade

6 — Volkswagen - Kids Dreams

MARCA: Volkswagen

AGêNCIA: Grabarz & Partner

MEDIA: Viral

7 — Volvo XC60 - Moments (180s)

MARCA: Volvo XC60

AGêNCIA: Forsman & Bodenfors

MEDIA: Televisão e Cinema

8 — Opel - Pay With The Views

MARCA: Opel

AGêNCIA: J. Walter Thompson Amsterdam

MEDIA: Televisão e Cinema

9 — Mercedes-Benz Sprinter / Thai Health Authority - The Universal Language of Pain

MARCA: Mercedes-Benz Sprinter / Thai Health Authority

AGêNCIA: BBDO Bangkok

MEDIA: Viral

10 — Hyundai - Chatty School Bus

MARCA: Hyundai

AGêNCIA: Innocean Worldwide Seoul

MEDIA: Viral

11 — Volkswagen Golf 7 - Stalker

MARCA: Volkswagen Golf 7

AGêNCIA: Ogilvy & Mather Cape Town

MEDIA: Rádio

12 — Volvo S90 - Recruiting car

MARCA: Volvo S90

AGêNCIA: FamousGrey

MEDIA: Interatividade

13 — Honda - Honda 'Dream Makers'

MARCA: Honda

AGêNCIA: Wieden+Kennedy

MEDIA: Viral

14 — Nissan - Nissan's follow the ball

MARCA: Nissan

AGêNCIA: Lew'Lara\TBWA

MEDIA: Digital Installation

15 — BMW - Transformation of a Landmark

MARCA: BMW

AGêNCIA: Jung von Matt / Spree

MEDIA: Case Study