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Dove - "Toxic Influence (131s)" by PHNX Awards 2023

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TituloToxic Influence (131s)
Agência
Campanha Toxic Influence
Anunciante Unilever
Marca Dove
Data da primeira Transmissão/Publicação 2022 / 4
Produto Dove Masterbrand
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História Shot in documentary style, this short film explores and subverts the deepest of emotional bonds – between mothers and their daughters – by using cutting-edge deepfake technology to put the words of toxic influencers into the moms’ mouths. Showcasing the shocked reactions of the moms and daughters, and depicting the uncanny deepfakes of horrifying toxic trends like teeth filing and ‘baby botox’, the film dramatically demonstrates the danger of toxic influencers and the toxic beauty advice girls are exposed to. It culminates in a rallying call that inspires parents to join Dove’s mission to raise the self-esteem of millions of girls.
Tipo de Mídia Case Study
Comprimento
Production Company Smuggler
Media Agency Mindshare North America
PR Agency Edelman Worldwide HQ
Agency Ogilvy UK