Titulo | The Visible Net OOH |
Agência |
Serviceplan Group
|
Campanha |
The Visible Net
|
Anunciante |
O2 - Telefónica Germany Gmbh & Co.
|
Marca |
Telefónica Germany / o2 Deutschland
|
Data da primeira Transmissão/Publicação |
2021 / 12
|
Sector Empresarial | Serviços de telecomunicações
|
História | It has never been harder to convince people. No matter if it’s news, science or marketing, people have a hard time believing what they are told. This is a problem. Especially for telco providers when they want to communicate their most precious asset: their network. The communication relies heavily on proofs, tests and awards – and the belief of the people in it. That’s why we went one step further. And made the invisible visible. To give people the best quality proof ever. Introducing: “The visible net”. The world’s first 5G network made visible. A unique data visualization campaign that unifies real network data, cutting-edge technology and photography. And that turns 5G into art. Data Driven Strategy: We went to various locations all across Germany and measured our 5G network using network analysis apps. A transmitter sent the raw data to a computer, where an algorithm translated the network data into light. The light data was then transmitted to a control box attached to a 10-meter LED pole hanging underneath a heavy-duty drone. The better the net, the more LEDs were activated. Creative Use of Data: To make our 5G net visible, the drone flew artistic flight paths. Using long exposure technique, famous photographer Kai-Uwe-Gundlach was able to capture these paths – and create unique photo motifs showing our 5G network. The campaign was visible everywhere in Germany. On posters, magazines and social media. On TV and at the point of sale. It reached all targets groups on all relevant channels. Creating a reach of almost 700 million, 71 million online impressions and over 285,000 link clicks within the first month. And delivering the most striking proof of how good our 5G network is. By letting people see it with their own eyes. |
Tipo de Mídia |
Exterior
|
Produtora |
BWGTBLD
|
Empresa de produção |
Pirates 'N Paradise Berlin GmbH
|
Estúdio de gravação |
Loft Tonstudios Berlin GmbH
|
Grade |
No8
|
Director de publicidade |
Wolfgang Metze
|
Director de publicidade |
Michael Falkensteiner
|
Director de publicidade |
Brigitte Giels
|
Director de publicidade |
Nikolaus Lemli
|
Director de publicidade |
Stefanie Welter
|
Director de publicidade |
Rafael Binczyk
|
Director de publicidade |
Tobias Jacob
|
Director de publicidade |
Nadine Zich
|
Director de publicidade |
Franziska Günster
|
Director de publicidade |
Tobias Schubert
|
Director de publicidade |
Sami Abubaker
|
Director de publicidade |
Gerald Huber
|
Director de publicidade |
Andreas Jochums
|
Global Chief Creative Officer |
Alexander Schill
|
Managing Partner |
Lars Holling
|
Managing Creative Partner |
Leif Johannsen
|
Managing Creative Partner |
Patrick Matthiensen
|
Client Service Director |
Saskia Kroschewski
|
Account Manager |
Benedikt Bermel
|
Account Manager |
Anna-Lena Munsch
|
Creative Art Director |
Pavel Bondarenko
|
Director criativo |
Daniel Steller
|
Redator |
Daniel Steller
|
Redator |
Martin Gillen
|
Director de arte |
Finnja Skornia
|
Director de arte |
Tudor Cucu
|
Redator |
Steven Hartmann
|
Director de arte |
Theresa Fechler
|
General Manager |
Marcel Droß
|
Director de contas |
Denise Ackermann
|
Account Manager |
Lea Soika
|
Director criativo |
Max Seidler
|
Redator |
Max Seidler
|
Creative Art Director |
Melanie Raphael
|
Motion Design |
Oleg Friesen
|
Motion Design |
Robert Fäßer
|
Producer |
Katrin Habermann
|
Produtor executivo |
Jakob Preischl
|
Produtor |
Gernot Jurisch
|
Realizador |
Mau Morgo
|
Director de fotografia |
Jan Malvin Brinkmann
|
Studio Gundlach |
Kai-Uwe Gundlach, Photographer |
Pirates 'N Paradise |
Anne Reiners, Producer |
Pirates 'N Paradise |
Benjamin Kempe, Senior Editor/Motion GFX |
Havas Media Germany |
Michael Sack, Account Director |
Havas Media Germany |
Freya Strohmeier, Group Head |
Havas Media Germany |
Marina Größl, Consultant Omnichannel |
Havas Media Germany |
Jacqueline Roth, Consultant |
Intermate Media |
Elisa Antonia Schrader, Senior Project Managerin |
Intermate Media |
Finja Grieme, Project Manager |