Titulo Stevenage Challenge (Case Film)
Agência
DAVID
Campanha
Stevenage Challenge
Anunciante
Burger King
Marca
Burger King
Data da primeira Transmissão/Publicação
2019 / 10
Produto
Whopper
Sector Empresarial Restaurantes e comida rápida
História If a brand wants to sponsor the best football players, they’d have to pay millions. But Burger King found a way to endorse them without paying them a single penny. We sponsored a team at the bottom of English football’s 4th division: Stevenage. We knew that if our logo was on their shirt, it was going to appear in FIFA 20. We then launched the #StevenageChallenge, inviting gamers to play with Stevenage and sharing UGC of the likes of Messi and Neymar wearing the BK logo, for BK rewards in return. We turned a small team in real life into the biggest team online.
Tipo de Mídia
Gaming
Comprimento 110 seconds
Produtora
Landia
Global COO
Sylvia Panico
Director executivo criativo
Saulo Rocha
Director executivo criativo
André Toledo
GCD
Fernando Pellizzaro
GCD
Jean Zamprogno
Director criativo
Fred Bosch
Redator
Luis Giraldo
Redator
Alexander Allen
Redator
Jared Schermer
Director de arte
Felipe Antonioli
Director de arte
Pedro Sattin
Director de arte
Andres Tamayo
Diretor de Estratégia
Jon Carlaw
Planeador
Stephanie Salvador
Jr. Planner
Vanessa Amaral
Director de contas
Stefane Rosa
Management Supervisor
Jenny Gobel
Head of Global Production
Veronica Beach
Producer
Marina Rodrigues
Senior Business Affairs Manager
Barbara Karalis
Director de publicidade
Eric Hirschhorn (Burger King)
Global CMO
Fernando Machado
Head of Global Brand Marketing
Marcelo Pascoa
Sr. Brand Manager of Global Marketing
Rogelio Magana
Sr. Brand Manager of Global Marketing
Mary Toups
President
Chris Finazzo
Head of Marketing
Renato Rossi
Lead Marketing Communications
Diego Suarez
Director, Media
Jorge R. Oliveira
Social Media Digital Marketing
Flavia Guetter
Media Marketing
Madeline McDermott
Realizador
Render Panic by The Movement
Produtor executivo
Nico Cabuche
Agency
DAVID Madrid & Miami
Global CCO & Partner
Pancho Cassis
Global COO
Sylvia Panico
ECD
Saulo Rocha, André Toledo
GCD
Fernando Pellizzaro, Jean Zamprogno
CD
Fred Bosch
Copywriter
Luis Giraldo, Alexander Allen, Jared Schermer
Art Director
Pedro Sattin, Andres Tamayo
Head of Social
Alex Sanchez
Strategy Director
Jon Carlaw
Planner
Stephanie Salvador
Jr. Planner
Vanessa Amaral
Group Account Director
Stefane Rosa
Management Supervisor
Jenny Gobel
Head of Global Production
Veronica Beach
Producer
Marina Rodrigues
Senior Business Affairs Manager
Barbara Karalis
CLIENT
Burger King
Global CMO
Fernando Machado
Head of Global Brand Marketing
Marcelo Pascoa
Sr. Brand Manager of Global Marketing
Rogelio Magaña
Sr. Brand Manager of Global Marketing
Mary Toups
President, Burger King North America
Chris Finazzo
Head of Marketing, North America
Renato Rossi
Lead Marketing Communications
Diego Suarez
Director, Media & Social Channels
Jorge R. Oliveira
Social Media Digital Marketing
Flavia Guetter
Media Marketing
Madeline McDermott
Production Company
Landia
Director
Render Panic by The Movement
Executive Producer
Nico Cabuche
Producer
Alberto Lopez Garrido
DOP
Oriol Barcelona
Post-Production Company
Metropolitana
Editor
Pablo Marchetto
Post Producer
Alvaro Monzon
CGI
The Cathedral
Animation Studio
Mr. Klauss
Music
Twenty Below Music
Composers
R Gigante, R Irving, A Gigante
Audio Mix
Heard City
Mixer
Evan Mangiamele, Eric Warzecha
Producer
Andi Lewis
Executive Producer
Sasha Awn
Music Production Company
Jamute
Music Producers
James Pedrozo Pinto, Daniel Telles and Thiago Lester
Executive Producer
Alejandro Ramos Lepez
Sound Engineers
Otavio Bertolo, Fernanda Galetti and Rafael Laurenti
Production Coordinators
Juliana Zuppo and Cassia Garcia
Digital Production Studio
Unicorns & Unicorns
Technical Director
Sun Komen
Head of Development
Ralph Kuijpers
Art Director
Ceara Adamson
PR
Alison Brod Marketing and Communications (ABMC)
Media
Horizon Media & Scout
Director, Digital, Horizon Media
Brian Zai
Account Executive, Scout
Nico Amantia
Social Media Agency
MullenLowe U.S.
Chief Creative Officer
Mark Wenneker
Executive Creative Director
Tim Vaccarino
Executive Creative Director
Dave Weist
SVP, Creative Director
Enrique Camacho
Associate Creative Director
Cody Dummer
Copywriter
Vanessa de Beaumont
Senior Social Strategist
Jimmy George
Social Content Writer
Arielle Mulgrew
Community Manager
Katie Nisbet
Community Manager
Hannah Beardsley
Director of Print Production
Aidan Finnan
Senior Business Affairs Manager
Amy Keddy
Assistant Project Manager
Morgan Playle
VP, Account Director
Kerry McKibbin
Account Director
Alison Whisenant
Account Executive
Leila Chee