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Tochka Bank - "All at once" by PHNX Awards 2020

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TituloAll at once
Agência
Campanha All at once
Anunciante Tochka Bank
Marca Tochka Bank
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda All at once
História The video pictures the Russian market of small and medium-sized businesses as a gypsy one – grotesque, noisy, chaotic and carnivalesque. An entrepreneur has to overcome difficulties that the main antagonist – the Boss – is responsible for. The Boss is a vivid two-in-one representation of the government and monopolies. Together with his family, he terrorizes local businesspeople by demanding bribes, robbing the spots and collecting cash, not paying the bills and bogarting other businesses. So, it’s Russia as it is. However, we believe that together we can make it right.
Tipo de Mídia Viral
Comprimento
Pós-produção
Creative Director/ art director
Founder / Executive Creative Director
Producer and Project Manager
Head of Strategy
Film Director