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D&AD Awards

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London, Reino Unido

2017 D&AD Awards Award Winners

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2017 D&AD - Black Pencil - Technological Innovation
Digital Design

The First Braille Smartwatch

AGêNCIA: Serviceplan Group
MARCA: Dot. Smartwatch
CATEGORIA: Technological Innovation
PRêMIO: Black Pencil
ANUNCIANTE: Dot Incorporation

2017 D&AD - Black Pencil - TV Commercials 121-240 seconds
Film Advertising

We're The Superhumans - Rio Paralympics 2016 Trailer

AGêNCIA: 4Creative
MARCA: Rio Paralympics
CATEGORIA: TV Commercials 121-240 seconds
PRêMIO: Black Pencil
ANUNCIANTE: Channel 4

2017 D&AD - Black Pencil - Public Affairs Campaign
PR

Meet Graham

AGêNCIA: Clemenger BBDO Melbourne
MARCA: Transport Accident Commission
CATEGORIA: Public Affairs Campaign
PRêMIO: Black Pencil
ANUNCIANTE: Transport Accident Commission

2017 D&AD - Wood Pencil - Trade Show & Exposition Design
Spatial & Experiential Design

MT Ex 3331

AGêNCIA: iyamadesign inc
MARCA: Kamoi kakoshi
CATEGORIA: Trade Show & Exposition Design
PRêMIO: Wood Pencil
ANUNCIANTE: Kamoi kakoshi

2017 D&AD - Graphite Pencil - Sustainable Product Design
Product Design

Sustainable Wool Runner

MARCA: Allbirds
CATEGORIA: Sustainable Product Design
PRêMIO: Graphite Pencil
ANUNCIANTE: Allbirds

2017 D&AD - Yellow Pencil - Integrated Graphics
Graphic Design

Life is Electric

AGêNCIA: Dentsu Inc.
MARCA: Panasonic
CATEGORIA: Integrated Graphics
PRêMIO: Yellow Pencil
ANUNCIANTE: Panasonic

2017 D&AD - Yellow Pencil - Integrated/Large Business (over 500 employees)
Integrated & Collaborative

The boys

AGêNCIA: Clemenger BBDO Melbourne
MARCA: Bonds
CATEGORIA: Integrated/Large Business (over 500 employees)
PRêMIO: Yellow Pencil
ANUNCIANTE: Bonds

2017 D&AD - Yellow Pencil - Innovative Use of Technology
Digital Marketing

The Next Rembrandt

AGêNCIA: J. Walter Thompson Amsterdam
MARCA: ING Bank
CATEGORIA: Innovative Use of Technology
PRêMIO: Yellow Pencil
ANUNCIANTE: ING Bank

2017 D&AD - Yellow Pencil - Writing for Film Advertising
Writing for Advertising

Dillan

AGêNCIA: TBWA\Media Arts Lab
MARCA: Apple
CATEGORIA: Writing for Film Advertising
PRêMIO: Yellow Pencil
ANUNCIANTE: Apple Inc.

2017 D&AD - Yellow Pencil - Gaming
Branded Content & Entertainment

SEA HERO QUEST

AGêNCIA: Saatchi & Saatchi
MARCA: Deutsche Telekom
CATEGORIA: Gaming
PRêMIO: Yellow Pencil
ANUNCIANTE: Deutsche Telekom AG

2017 D&AD - Yellow Pencil - Direct Innovation
Direct

The Swedish Number (132s)

AGêNCIA: Ingo
MARCA: The Swedish Tourist Council
CATEGORIA: Direct Innovation
PRêMIO: Yellow Pencil
ANUNCIANTE: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Innovative Media
Integrated & Collaborative

The Swedish Number (132s)

AGêNCIA: Ingo
MARCA: The Swedish Tourist Council
CATEGORIA: Innovative Media
PRêMIO: Yellow Pencil
ANUNCIANTE: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Direct Acquisition & Retention
Direct

The Swedish Number (132s)

AGêNCIA: Ingo
MARCA: The Swedish Tourist Council
CATEGORIA: Direct Acquisition & Retention
PRêMIO: Yellow Pencil
ANUNCIANTE: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Use of Direct
Media

The Swedish Number (132s)

AGêNCIA: Ingo
MARCA: The Swedish Tourist Council
CATEGORIA: Use of Direct
PRêMIO: Yellow Pencil
ANUNCIANTE: The Swedish Tourist Council

2017 D&AD - Yellow Pencil - Animation & Illustration for Digital Marketing
Crafts for Advertising

Make A Masterpiece

AGêNCIA: Goodby Silverstein & Partners
MARCA: Adobe
CATEGORIA: Animation & Illustration for Digital Marketing
PRêMIO: Yellow Pencil
ANUNCIANTE: Adobe Systems, Inc.

2017 D&AD - Yellow Pencil - Use of Social
Media

Manboobs

AGêNCIA: DAVID
MARCA: Breast Cancer
CATEGORIA: Use of Social
PRêMIO: Yellow Pencil
ANUNCIANTE: MACMA

2017 D&AD - Yellow Pencil - Digital Installations
Digital Design

The Field Trip To Mars

AGêNCIA: McCann Worldgroup
MARCA: Lockheed Martin
CATEGORIA: Digital Installations
PRêMIO: Yellow Pencil
ANUNCIANTE: Lockheed Martin

2017 D&AD - Yellow Pencil - Innovative Use of Technology
Digital Marketing

The Field Trip To Mars

AGêNCIA: McCann Worldgroup
MARCA: Lockheed Martin
CATEGORIA: Innovative Use of Technology
PRêMIO: Yellow Pencil
ANUNCIANTE: Lockheed Martin

2017 D&AD - Yellow Pencil - Typography for Advertising
Crafts for Advertising

Typevoice

AGêNCIA: OgilvyOne Worldwide
MARCA: The Webby Award
CATEGORIA: Typography for Advertising
PRêMIO: Yellow Pencil
ANUNCIANTE: The Webby Award

2017 D&AD - Yellow Pencil - Inclusive Product Design
Product Design

The First Braille Smartwatch

AGêNCIA: Serviceplan Group
MARCA: Dot. Smartwatch
CATEGORIA: Inclusive Product Design
PRêMIO: Yellow Pencil
ANUNCIANTE: Dot Incorporation