France 3 - "Bet on a murder - La Fôret" Epica Awards 2018

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TituloBet on a murder - La Fôret
BriefBet On A Murderer was a live betting experience developed by French TV channel France 3 to promote the launch of its new crime drama, La Forêt (The Forest). It turned a six episode crime series into an interactive game which enabled the audience to place real bets on the murderer’s identity. In partnership with betting platform Winamax, the experience included an interactive airing of the series, enhanced by betting odds which appeared on screen and evolved in real time depending on the plot and the character’s actions.
Agência
Campanha Bet on a murder
Anunciante France Télévisions
Marca France 3

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