Insights from Critical Mass

I have a lot of empathy for younger employees and find myself being a natural mentor and wanting to help those around me because of this maternal drive.  Tell us about yourself and your current role. I’m currently a Content Director at Critical Mass. I create enterprise content strategies f… ler mais

INFINITI doesn’t have an infinite Instagram following, but the brand wins in the growth department. In 2018, INFINITI’s following grew by 88%, the second-highest rate in Gartner L2’s Digital IQ Index: Auto US. To reach new audiences and gain followers, INFINITI honed in on two tried-and-true… ler mais

Creativepool named Critical Mass the “Best Agency to Work For” in 2019. In addition, Chris Gokiert, President of Critical Mass was recognized as the People’s Choice Influencer of the Year. Critical Mass was also awarded People’s Choice Emerging Agency of The Year.  We’re honored to have been… ler mais

As media AOR, Critical Mass will lead the university’s overall media strategy and planning, including its “Here, We Do.” campaign   Critical Mass, an award-winning global digital experience design agency, announced today it has been named media agency of record for DePaul University. As medi… ler mais

For marketers with an interest in research, it’s a good time to start talking about AI-facilitated online surveys. What are those, exactly? They’re surveys that use machine learning to engage with respondents (think of a chatbot) which then manage a lot of the back-end data involved with imp… ler mais