Insights from the agency Critical Mass

We’re proud to have been awarded Most Innovative Culture at the Digiday Worklife Awards, our third consecutive year being honored for our company culture by Digiday. Every year, the Digiday Worklife Awards recognize media and marketing’s top employers and the values that make them unique. Th… ler mais

 Valerie Carlson has been appointed chief creative officer of Critical Mass, a 950-person digital marketing and experience design agency with offices in 11 locations around the world. She replaces Conor Brady, who left Critical Mass last year. Carslon joins from Wunderman Thompson Los Angele… ler mais

We caught up with Chris Gokiert, President of Critical Mass, about the agency and how it’s navigating the times we’re in. Chris reveals that Critical Mass is staying true to its roots and values, finding innovative modes of resilience, and helping clients evolve naturally with a shifting mar… ler mais

 The pandemic has accelerated a long overdue shift to the digitization of B2B sales. In this environment, seamless digital experiences and a renewed focus on the brand are vital to engage buyers and maintain customer relationships. For too long, B2B digital customer experience has lagged beh… ler mais

Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year, Critical Mass has won Best Place to Work, wh… ler mais