Critical Mass Hires John Cavacas As Vice President, Technology

Global digital experience design agency, Critical Mass, announced today that John Cavacas has joined the agency as Vice President, Technology.

Most recently, John served as Head of Technology at Blast Radius, where he spent the past five years based in the agency’s offices in the Netherlands. In his new role, John will be based in Critical Mass’ Toronto office, and will report to Jon Toews, General Manager. John’s responsibilities will span all account teams and clients. He will also have a special focus on Business Development.

Prior to Blast Radius, John’s background includes roles at Wunderman, Idea Couture, Softchoice Corporation, and Sapiens amongst others. John has worked with global brands including NIVEA, Michelin, Starbucks, Novartis, Electronic Arts, Newell Rubbermaid, Bel Groupe, Onitsuka Tiger, Sony Pictures, Adidas, Ford, and Microsoft.

About Critical Mass

Critical Mass (www.criticalmass.com) is a global experience design agency with a relentless focus on the customer. Founded in 1996, the agency has grown to 10 full-service offices operating across North America, Europe, Latin America and Asia. Its unwavering belief in delivering brilliant customer experiences has produced business building results for clients that include Citibank, Nissan, Clorox, Luxottica and many more. Critical Mass is a part of Diversified Agency Services, a division of Omnicom Group Inc.