Critical Mass

1011 9th Avenue SE Suite 300
Calgary Alberta T2G 0H7
Canadá

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People spend a lot of time online before buying a car, looking for the best options, comparing and checking information. But nothing can be compared to a real test-drive. To introduce the new Nissan Rogue compact, the agency Critical Mass has used Google Maps and Street View technology to create a new digital cinematic experience. The Detour website enables you to make your daily commute in a new original way driving and even flying with the Nissan Rogue creating interest, awareness and engagement for real test drives and for the crossover

Nissan - "The Detour"

Critical Mass

Critical Mass Calgary, Canadá

14435

Marca: Nissan
País: Estados Unidos

Anunciante: Nissan Motor Corp.

Titulo	The Detour
Agência	Critical Mass
Campanha	The Detour
Anunciante	Nissan Motor Corp.
Marca	Nissan
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Posted	Agosto 2014
Produto	Somente assinantes
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Tipo de Mídia	Interatividade
Comprimento	79 seconds
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Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Basic Info

Fundada em: 1996

Empregados: 1500

Prêmios: 27

Trabalho Criativo: 45

Clientes: 16

Fundada em: 1996

Empregados: 1500

Prêmios: 27

Trabalho Criativo: 45

Clientes: 16

Critical Mass

Dianne Wilkins

Chair

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Chris Gokiert

Chief Executive Officer

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Grant Owens

Chief Strategy Officer

Lee Tamkee

Chief Financial Officer

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John McLaughlin

Chief Operating Officer

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Diane Heun

Executive Vice President, Business Development

Virtual Drive

Nissan - "The Detour"

Critical Mass Calgary, Canadá

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