TituloINFINITI - Q60 SpeedBot
Agência
Campanha INFINITI - Q60 SpeedBot
Anunciante Infiniti
Marca Q60
Data da primeira Transmissão/Publicação
Sector Empresarial Automóveis
História When enthusiasts and customers begin to compare performance cars against each other they almost all start with a single stat: 0-60. To appeal to our target of performance car enthusiasts, we decided to own the 0-60 conversation in a way that felt part of the natural debate. We created Q60 SpeedBot, a Facebook Messenger chatbot that put Q60 up against every car in a head-to-head 0-60 race.
Tipo de Mídia Interatividade
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