|Titulo||Pine-Sol - "Give Us An Award"|
|Campanha||Pine-Sol - "Give Us An Award"|
|Anunciante||The Clorox Company|
|Sector Empresarial||Produtos de limpeza, sabões, detergentes|
|História|| The combination of a signature scent and the promise of a powerful clean has made Pine-Sol a go to floor cleaner for American families since its inception in 1929. But with sales slowing down as the millennial market has turned to newer brands, Pine-Sol was in need of a change.|
We approached our work with a lofty goal: to not only change the perception of the brand, but to also change consumer behaviour. This is our case study video with one purpose, to win awards for the work.
|Tipo de Mídia||Anúncios de internet|