TituloPine-Sol - "Give Us An Award"
Agência
Campanha Pine-Sol - "Give Us An Award"
Anunciante The Clorox Company
Marca Pine-Sol
PostedAgosto 2017
Sector Empresarial Produtos de limpeza, sabões, detergentes
História The combination of a signature scent and the promise of a powerful clean has made Pine-Sol a go to floor cleaner for American families since its inception in 1929. But with sales slowing down as the millennial market has turned to newer brands, Pine-Sol was in need of a change.
We approached our work with a lofty goal: to not only change the perception of the brand, but to also change consumer behaviour. This is our case study video with one purpose, to win awards for the work.
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