After an international search, Proximity London has named Adam Fulford as its new chief strategy officer (CSO). Joining from Mindshare, Fulford will report directly into CEO, Gabrielle Ludzker.
A proven strategist and leader, Fulford brings a wealth of experience to his new role, having worked both client-side and across all key agency sectors including digital, CRM, branding, experience design and media. His diverse background means he has an integrated lens that allows him to navigate across all channels.
As managing partner at Mindshare, Fulford was responsible for redefining the agency’s proposition and driving growth, culminating in new business wins including Apple, Dollar Shave Club and Deliveroo. He also spearheaded several campaigns, which took his clients in new directions, such as developing content platforms for M&S and the Love Island Partnership for Superdrug. Prior to Mindshare, Fulford was the chief strategy officer at Rufus Leonard, head of planning at Grand Union (part of FullSix) and group planning and intelligence director at TMW.
At Proximity London, Fulford will lead a 70 people-strong team, uniting strategy, data, user experience and marketing transformation. He will work across the agency’s client base, which includes Virgin Atlantic, Specsavers, The Economist, John Lewis and IKEA, and will also support new business activity.
Gabrielle Ludzker, CEO of Proximity London said: “Adam has rigorously travelled through our industry. From client-side to digital, CRM, branding, experience design and media, he’s done it all, making him a truly unique find. He is perfectly placed to harness the collective genius of the agency at a time when we are pushing boundaries in customer experience. Adam is a natural alchemist and is exactly what we need as we continue to grow and develop our proposition in the data-led creative space. We searched far and wide to ensure we found the right person and Adam has landed with us at the perfect time. The stars have aligned and we’re absolutely delighted.”
Adam Fulford adds: “I’m honoured and delighted to be joining Proximity at a time when its reputation for creativity and breadth of skills could not be more relevant in the industry. Truly brand-defining experiences today do more with less, connecting data to experience, strategy to creativity, and business to customer across platforms and lifetimes. Proximity’s ability to join these dots, simply and easily, places them at the vanguard of advertising’s new age.”