Advantage Unified Commerce, an agency specializing in delivering commerce outcomes across all retail channels, came to Groove Jones to help them create an AI-powered experience for their client, Keebler, as part of the Open for Magic campaign for Fudge Stripe Cookies.
Advantage Unified Commerce was approached by Ferrero SpA and the Keebler Company to create and engaging digital experience for the Keebler brand. Their idea was to combine the power of AI with the iconic Keebler® Elf character in a fresh and highly socially shareable way by tuning customers into Keebler Elves.
The Keebler sELFie Studio represents a unique blend of fun and technology, leveraging advanced AI and Machine Learning algorithms to transform customers into delightful Keebler elves. Users access the experience through a QR code printed on the Fudge Stripe Cookies packaging, leading them to the enchanting Open for Magic campaign website.