TituloBullseye’s AR Holiday Adventure For Target In-Store Experience
Campanha Bullseye’s AR Holiday Adventure For Target In-Store Experience
Anunciante Target Corporation
Marca Target
Data da primeira Transmissão/Publicação 2022
Sector Empresarial Grandes armazéns, supermercados
História For the 2022 holiday season, X-FCTR worked with Groove Jones to bring a massive in-store AR campaign to life for their client, Target. By scanning a QR Code on floor decals or custom aisle endcap displays, holiday shoppers can unlock a winter wonderland featuring Target’s mascot – Bullseye, and virtually play with this holiday’s hottest toys.
Filosofia The X-FCTR team wanted to drive desire and discovery by bringing back the wonder and magic of holiday shopping in stores. (By turning around, you can see the store through the portal doorway you walked through.)
Tipo de Mídia Promoções e eventos
Mais Informações https://www.groovejones.com/bullseyes-ar-holiday-adventure-target/

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