At sparks & honey, we sync brands with where the world is going, today and into the future. Culture is always on — and so are we. At our Culture Briefing, we discuss, debate and comment on trend signals across industries, every day. Human insights meet machine in Q, our AI-powered cultural intelligence system that helps us make sense of a changing world. With Q, we identify signals and patterns, structure data, and score trends — all at machine level speed.