TituloBorderless Commerce
Agência
Campanha Borderless Commerce
Anunciante Iris Worldwide
Marca PayPal
Data da primeira Transmissão/Publicação
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
História We developed a new position for PayPal, with the idea that borders should not be a barrier to business growth. We called this ‘Borderless Commerce’. We launched the position with a global thought leadership study in the form of a yearly report. ​
Filosofia Our task was to identify a unique position for PayPal that would drive growth across multiple different markets.​

Research showed us that merchants know the potential of selling internationally, but the complexity and lack of insight was a massive barrier.

We developed a new position for PayPal, with the idea that borders should not be a barrier to business growth. We called this ‘Borderless Commerce’. We launched the position with a global thought leadership study in the form of a yearly report.
Problema PayPal’s brand perception outside of the US and Europe was inconsistent and hindered by a decentralised marketing program with inconsistent messaging. ​
Resultado Borderless Commerce is driving global growth for PayPal by reaching the millions of new merchants that want to expand their business internationally. There has been a 22% Growth in YoY cross-border payments in 2020. Over 2MM new and existing merchants began selling internationally using PayPal in 2020, in 20 different markets.
Tipo de Mídia Case Study
Comprimento

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