TituloReady for Sport: The Anthem
Campanha Ready for Sport: The Anthem
Anunciante adidas
Marca adidas
Data da primeira Transmissão/Publicação
Sector Empresarial Equipamento desportivo e de ócio
Legenda Ready For Sport
História Now that sport is back, we won't waste these chances. Our opportunities will come, and we will be ready. #ReadyForSport
Filosofia adidas' READY FOR SPORT hyper-relevant episodic sports series launched at the start of what would become a 3-month global lockdown period during a global pandemic and amid racial injustice.
Resultado Since the campaign launched in March this year, adidas has engaged over 3,000 athletes and artists to support the hearts, minds and bodies of the community. With a 300% spike in social conversation following the announcement that team sports would be returning, ‘The Anthem’ is the culmination of the Ready for Sport story so far and seeks to inspire the community, sparking feelings of joy and optimism for what lies ahead.
Tipo de Mídia Televisão
Mercado África do Sul, México, Colômbia, China, Japão, França, Alemanha, Reino Unido
Mais Informações https://www.adidas.co.uk/readyforsport?cm_mmc=AdieSEM_Google-_-adidas-DSA-RLSA-_-All%20webpages-_-DYNAMIC%20SEARCH%20ADS&cm_mmca1=UK&cm_mmca2=b&ds_kid=39700047202119174&gclid=CjwKCAjwk
Audio Post Production
Director executivo criativo
Director executivo criativo
Director criativo
Equipa criativa
Design Director
Diretor de Estratégia
Managing Partner
Group Account Director
Produtor da agência
Produtor da agência
Production (Agency)

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