TituloO2 - 4
Campanha It only works if it all works - O2
Anunciante O2
Marca O2
PostedAgosto 2004
Sector Empresarial Serviços de telefone móvel
Filosofia In just two years O2’s troubled predecessor, BT Cellnet, has been transformed into a vibrant brand and thriving business. The case is emblematic of how brand engineering can transform every facet of a business. It also demonstrates how astonishingly integrated communications have solved a key question facing marketeers today: how to build an attractive long-term brand whilst simultaneously driving short-term sales.
Resultado O2’s integrated approach has paid for itself more than 60 times over, generating £4,799m incremental margin for the business.
Tipo de Mídia Televisão e Cinema
Mercado Reino Unido
Planeador estratégico
Director de publicidade

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