TituloTheresa - Home Trying To become
Agência
Campanha Nationwide Idents
Anunciante Nationwide Building Society
Marca Nationwide
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Banca, finanças, lei e seguros
História Nationwide's latest iteration of its Voices Nationwide campaign is a series of spoken word idents sponsoring ITV and UTV documentaries.
For each ident Nationwide challenged a group of poets to write a series of micropoems: poems either 10 or 15 seconds long. The films, which were all shot in one day in an open mic-like setting, were directed by VCCP’s Deputy Executive Creative Director Jim Thornton, who also directed previous Nationwide campaigns.
Each spot touches on one of a number of themes: family, home, friendship, among others – values held by Nationwide, and in their authenticity and naturalness aim to demonstrate Nationwide’s commitment to speaking up for what’s important in society. 
Tipo de Mídia Televisão
Comprimento

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