|Titulo||Adecco Tu propósito|
|Campanha||Adecco Tu propósito|
|História|| Tu Propósito, a brand platform that we launched with an audiovisual format that broke all the codes of the category.|
Adecco is one of the largest human resources consultancy firms in the world, and the best known in Spain. However, the transforming impact of technology in the sector, linked to the new expectations that candidates have about work, were making the sector more commoditized and Adecco lost relevance for a target that asks for more guidance and advice.3 out of 4 people feel that they are not fulfilling their professional purpose. That was the result revealed by the study we carried out at national level, which also identified the balance between personal and professional life, the lack of guidance and, above all, the fear of change as some of the main reasons.With the platform we launched, we transmitted an emotional message that aimed to make the audience reflect on the importance of facing changes and pursuing goals.
In just two weeks the campaign had generated more than 4.5 million earned on average. The video on Youtube has already received more than 6.5 million views and the social channels more than 90 million impressions. In addition, the conversation about the brand has reached 80% positive sentiment and we have directed more than 260,000 visits to the web app.
|Tipo de Mídia||Case Study|