To succeed today, we believe great brands must be purpose led and content driven. They need to go beyond interruptive advertising to participate in and create popular culture.

CAA provides upstream entertainment intelligence and relationships to help Observatory create brand platforms and campaigns that engage consumers rather than distract them. Stagwell's network provides data-rich consumer insights and analytics to help our clients uncover opportunities and measure success. 

Observatory is a joint venture between Creative Artists Agency and Stagwell Media.